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Micro-Moments: The Content Marketer’s Guide

Micro-Moments: The Content Marketer’s Guide

Fast, faster, and then even faster. This is the new speed content consumption. Our attention span is shrinking because we are blasted with information continuously. Fear of missing out has created an international culture of micro-moment consumers. Unless someone is...
Is the Funnel Dead? A Few Pros and Cons

Is the Funnel Dead? A Few Pros and Cons

In 2018, the Harvard Business Review published an article by a writer who declared the sales funnel officially retired, complete with retirement party, gold watch and congratulations on its move to a condo in Florida. But like many retirees, it’s still working. So,...
Social Media Content: Do You Share Data or Stories?

Social Media Content: Do You Share Data or Stories?

Social media marketing is the new big thing for all brands in all industries. Platforms like Facebook, Instagram, Twitter and YouTube help people connect with their friends, their favorite celebrities and brands. And businesses make the most of this new channel of...