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the  savvy content marketer’s board  journal

Should Access to Your Content Be Free?

Even if you are not a hardcore Batman fan, you must have heard or read the famous Joker’s quote “If you are good at something, never do it for free”. You might think - words to live by! While the idea of getting paid for something that you are good at sounds...

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Is Emotional Marketing for You?

How to Determine if You Should Convey Emotions for Your Brand’s Content When searching for great content marketing tips to explore and apply to your current strategy, the concept of emotional marketing will more than likely pop up. How do you know if you should take...

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