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How to Find the Words that Convert for Your Business

How to Find the Words that Convert for Your Business Businesses are built on words. From brand names, product descriptions and company policies to website content and social media pages, words can influence how a certain product or service will perform --- for better...

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How To Craft A Blog That Sells Like Gangbusters

Iris Content Tips From Our Writers: How To Craft A Blog That Sells Like Gangbusters So, you’ve been tasked with writing a blog that sells. Seems impossible right? What sells these days? Seems confusing and saturated, right? Not so fast there. There is a logical and...

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The Ultimate Guide to Finding Your Brand Voice

The Ultimate Guide to Finding Your Brand Voice Your brand, in a nutshell, is defined by how your consumers perceive your business. And yet, positioning your brand doesn’t stop the minute someone buys your product or your social media page reaches a certain number of...

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Opinion: Should Writers Be Paid by the Word?

Opinion: Should Writers Be Paid by the Word? How much is a single word worth? That question may puzzle the average consumer, especially if he or she has limited (if any) experience with writing, editing, or publishing various types of content. However, it is a...

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I Am a Writer: Tribute to a Fallen Wordsmith

I Am a Writer: Tribute to a Fallen Wordsmith “I’M A WRITER.” It is somewhat interesting to see reactions and hear responses to that statement moments after being asked such questions as, “What do you do for a living?” At times, the reaction is filled with excitement,...

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