the savvy content marketer’s board journal
Done the right way, a content campaign can be incredibly effective. Today’s content-hungry audiences seek out, consume and share the content they think is valuable. If your content is legitimate, it engages your audience on a deeper level than traditional advertising and adds real value to their experience. Done the wrong way, bad content marketing can leap over to the dark side.read more
Essentially, brands that can blend professional assets with authentic user-generated content marketing will be able to paint a more complete picture for clients and prospects.read more
If you’re involved in the world of marketing online, you know how important a steady stream of traffic is. Informative posts and how-to guides may bring you a steady flow of visitors, but you really need something more. Think about the effect of a gasp. It gets people talking, right? And that is why we think controversial conversation starters could take you from hobby blogger to right up the ranks among the top internet marketing blogs.read more
According to Statista, the number of mobile users worldwide is expected to pass the five billion mark by 2019 and has already surpassed the number of personal computers that are being used to connect. What does this mean for your own business? To put it bluntly, if you don’t have a mobile friendly site, you could be losing out on potential customers.read more
Not every single piece of content is going to rank tops on Google. But that’s actually okay. Chances are, those top ranking sites, as a whole, aren’t creating compelling reader experiences. This is a very important subtlety that is lost to those content marketers who blindly follow a single tactic such as skyscraper content.read more
A well put together content marketing strategy is a must, no matter what your industry is. It has already been three years that this efficient marketing type has reached its peak online. Most of the online companies are doing it today, which has brought the market to a saturation point.read more
Video content marketing is much different from commercials, where the goal is to sell a product or service. Although you can include a call to action, you should avoid being overtly sales-oriented. Instead, produce highly relevant content and act as a problem-solver to answer questions for consumers. Producing customer-centric information means telling them the things they would want to know.read more
We live in an age of social marketing. The marketers who are going to be building names for themselves in the next couple of years are those who are engaging with their audience. Instead of going for the hard sell, they’re helping to solve problems.read more
My content marketing case study list has only five examples. What other sites are expert content marketers? Please share your favorites in the comments and let us all know why those sites are terrific.read more
Building a personality for your content branding should be a fun process. Don’t be scared to create a charismatic persona that will interact with customers and get them smiling.
Just be wary of crossing over into offensive territory when you add a little wit to your content marketing.
If it all sounds a little overwhelming, we’re here to help with quality content creation that oozes personality. Get in touch today!
If you’re really looking to get ahead with your digital marketing strategy in 2016, you must be consistent. This means that you need to set a blogging schedule and stick to it. Furthermore, you’ll also need to adhere to a consistent social media publishing schedule.read more
You have employed all those tried and true methods: blogging, viral content generation, expensive video marketing as well as other glamorous and possibly costly enterprise SEO. In truth, you have been using the most complicated solutions. How come, you will ask. In your effort to meet all those strategies and fulfill your marketing goals, however, you may be overlooking three areas of basic content marketing.read more
If you want to create the best social media strategies, you need a plan. Successful social media strategies allow you to check what works and what bombs.
The best way to start is to figure out where most of your customers are spending their time and build a strategy around that network. These are some of the worst tips on social media strategies we’ve come across. If you need help with your social media marketing tactics, get in touch with Iris Content today.read more
Ugly marketing tactics are useful, but too many ugly designs bore or turn off consumers. A/B test with ugly designs and celebrate the ugly successes, but don’t rely on ugly marketing for every campaign.read more
According to Mr. Patel, the problem with content (many of us weren’t even aware there seems to be a problem with content, when the industry is booming) lies with the writers. How to put it mildly? We disagree. We think this article starts from a false premise and reaches a valid conclusion, based on nothing else but a visibility stunt. In other words, it has nothing against content writers, nor does it have any valid argument against professional content creation, it just builds on a false premise to attract readership.read more
We like to think of ourselves as an adaptable breed – the German Shepherd of the pack.
We’re keen to take charge of your brand content to help you become the strong, confident leader you deserve to be. We have the knowledge and expertise to take your brand, and business, to the next level.
These changes may not be a bad thing. This is especially so for people struggling within the title constraints.
More characters will give you have a chance to include better keywords in your meta descriptions and titles for search engines to display. As long as you do this in an organic manner.read more
Make sure you hire the right people who could take your content marketing strategies in the right direction. You’ll need at least a blogger, a long-form content creator, a SEO specialist, a designer and a social media manager to get started. Or better yet, work closely with a cohesive team from a full-service copywriting agency.read more