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the  savvy content marketer’s board  journal

10 Ways Blogging Has Changed in 2016

Once you know what to blog about that will get people talking, you need to find more ways to take your content to your audience. Great content has become the starting block and distribution and ignition strategies have become the hard work that will deliver economic value to your company.

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The Dark Side of Content: How Can You Turn a Perfect Campaign into a Disaster?

Done the right way, a content campaign can be incredibly effective. Today’s content-hungry audiences seek out, consume and share the content they think is valuable. If your content is legitimate, it engages your audience on a deeper level than traditional advertising and adds real value to their experience. Done the wrong way, bad content marketing can leap over to the dark side.

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5 Controversial Blog Conversation Starters

If you’re involved in the world of marketing online, you know how important a steady stream of traffic is. Informative posts and how-to guides may bring you a steady flow of visitors, but you really need something more. Think about the effect of a gasp. It gets people talking, right? And that is why we think controversial conversation starters could take you from hobby blogger to right up the ranks among the top internet marketing blogs.

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Is Your Mobile Website a Mess? Here’s Why This May Hurt Your Business

According to Statista, the number of mobile users worldwide is expected to pass the five billion mark by 2019 and has already surpassed the number of personal computers that are being used to connect. What does this mean for your own business? To put it bluntly, if you don’t have a mobile friendly site, you could be losing out on potential customers.

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Skyscraper Content: What It Is and Why Would You Care?

Not every single piece of content is going to rank tops on Google. But that’s actually okay. Chances are, those top ranking sites, as a whole, aren’t creating compelling reader experiences. This is a very important subtlety that is lost to those content marketers who blindly follow a single tactic such as skyscraper content.

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Content Marketing Not Working Wonders for You? Combine it with Video Campaigns

Video content marketing is much different from commercials, where the goal is to sell a product or service. Although you can include a call to action, you should avoid being overtly sales-oriented. Instead, produce highly relevant content and act as a problem-solver to answer questions for consumers. Producing customer-centric information means telling them the things they would want to know.

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5 Reasons Your Content Branding Should Have a Personality

Building a personality for your content branding should be a fun process. Don’t be scared to create a charismatic persona that will interact with customers and get them smiling.
Just be wary of crossing over into offensive territory when you add a little wit to your content marketing.
If it all sounds a little overwhelming, we’re here to help with quality content creation that oozes personality. Get in touch today!

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3 Dramatically Underused Content Strategies That Will Work Wonders on Your ECommerce Site

You have employed all those tried and true methods: blogging, viral content generation, expensive video marketing as well as other glamorous and possibly costly enterprise SEO. In truth, you have been using the most complicated solutions. How come, you will ask. In your effort to meet all those strategies and fulfill your marketing goals, however, you may be overlooking three areas of basic content marketing.

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The 10 Worst Social Media Tips You Could Ever Get

If you want to create the best social media strategies, you need a plan. Successful social media strategies allow you to check what works and what bombs.

The best way to start is to figure out where most of your customers are spending their time and build a strategy around that network. These are some of the worst tips on social media strategies we’ve come across. If you need help with your social media marketing tactics, get in touch with Iris Content today.

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