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the  savvy content marketer’s board  journal

Content Bubble? Infallible Ways to Burst It

By the mid 2019, marketers, content and media gurus were warning of an imminent content bubble. The warnings started early in the year, with PR Week sharing the opinion of Stuart Lambert, founding partner at Blurred, that the digital content bubble has already burst....

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Still Not Blogging? 35 Reasons to Do It Now

With all the recent hype surrounding video content, it’s easy to think that blog writing in 2020 has completely lost its value in content marketing. But, blogging is still an effective game plan for reaching your audience, and you shouldn’t let this common notion...

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2020 TRENDS: PERSONALIZATION WILL BE PARAMOUNT

The personalization of your marketing strategy is going to give you an edge in 2020. Customers have a better experience in your business brand if they feel like you are specifically targeting their needs. PERSONALIZATION PROVIDES TRUST Research has concluded that 90%...

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