Writing website copy is not the same as preparing a formal speech, presentation, or paper. Humanize your brand by welcoming visitors to your site with language that is casual and conversational.read more
Conversions are incredibly valuable metrics, given that they help you understand how your content is actually performing, which pages require immediate improvements, and how people interact with your website.read more
Once you know what to blog about that will get people talking, you need to find more ways to take your content to your audience. Great content has become the starting block and distribution and ignition strategies have become the hard work that will deliver economic value to your company.read more
Here’s the simplest, foolproof recipe for success. Tell a story. Your story. Make it less about you, and gear it towards the necessities, problems and expectations of your audience. Be vulnerable, be real, be yourself.read more
Many companies hit a plateau with their content strategy because they just stop at the basics. But we have a secret to share: there is a missing link between brands who boast thousands of followers and those who have grown to be social media legends. That secret is lifestyle content marketing.read more
Done the right way, a content campaign can be incredibly effective. Today’s content-hungry audiences seek out, consume and share the content they think is valuable. If your content is legitimate, it engages your audience on a deeper level than traditional advertising and adds real value to their experience. Done the wrong way, bad content marketing can leap over to the dark side.read more
Essentially, brands that can blend professional assets with authentic user-generated content marketing will be able to paint a more complete picture for clients and prospects.read more
If you’re involved in the world of marketing online, you know how important a steady stream of traffic is. Informative posts and how-to guides may bring you a steady flow of visitors, but you really need something more. Think about the effect of a gasp. It gets people talking, right? And that is why we think controversial conversation starters could take you from hobby blogger to right up the ranks among the top internet marketing blogs.read more
According to Statista, the number of mobile users worldwide is expected to pass the five billion mark by 2019 and has already surpassed the number of personal computers that are being used to connect. What does this mean for your own business? To put it bluntly, if you don’t have a mobile friendly site, you could be losing out on potential customers.read more
Not every single piece of content is going to rank tops on Google. But that’s actually okay. Chances are, those top ranking sites, as a whole, aren’t creating compelling reader experiences. This is a very important subtlety that is lost to those content marketers who blindly follow a single tactic such as skyscraper content.read more
A well put together content marketing strategy is a must, no matter what your industry is. It has already been three years that this efficient marketing type has reached its peak online. Most of the online companies are doing it today, which has brought the market to a saturation point.read more
Video content marketing is much different from commercials, where the goal is to sell a product or service. Although you can include a call to action, you should avoid being overtly sales-oriented. Instead, produce highly relevant content and act as a problem-solver to answer questions for consumers. Producing customer-centric information means telling them the things they would want to know.read more
We live in an age of social marketing. The marketers who are going to be building names for themselves in the next couple of years are those who are engaging with their audience. Instead of going for the hard sell, they’re helping to solve problems.read more
My content marketing case study list has only five examples. What other sites are expert content marketers? Please share your favorites in the comments and let us all know why those sites are terrific.read more
Building a personality for your content branding should be a fun process. Don’t be scared to create a charismatic persona that will interact with customers and get them smiling.
Just be wary of crossing over into offensive territory when you add a little wit to your content marketing.
If it all sounds a little overwhelming, we’re here to help with quality content creation that oozes personality. Get in touch today!
If you’re really looking to get ahead with your digital marketing strategy in 2016, you must be consistent. This means that you need to set a blogging schedule and stick to it. Furthermore, you’ll also need to adhere to a consistent social media publishing schedule.read more
You have employed all those tried and true methods: blogging, viral content generation, expensive video marketing as well as other glamorous and possibly costly enterprise SEO. In truth, you have been using the most complicated solutions. How come, you will ask. In your effort to meet all those strategies and fulfill your marketing goals, however, you may be overlooking three areas of basic content marketing.read more
If you want to create the best social media strategies, you need a plan. Successful social media strategies allow you to check what works and what bombs.
The best way to start is to figure out where most of your customers are spending their time and build a strategy around that network. These are some of the worst tips on social media strategies we’ve come across. If you need help with your social media marketing tactics, get in touch with Iris Content today.read more