the savvy content marketer’s board journal
Tell It Like It Is: Embracing a Positive Marketing Strategy Will Not Work for Your Content
Positive content marketing straddles a thin line between fact and fiction – especially for those desperately searching for shortcuts to generate buzz and stay in a positive light within their respective markets. Positive marketing will not give you the...
read moreYou Only Need One Ingredient to Make a Dent With Your Content
Content writing is one of the best ways to build a successful business. It’s also one of the least expensive! Companies spend a fortune on advertising, but they often forget that content can boost their visibility and result in a loyal customer base....
read moreWriting Content: The Nonconformist’s Guide (Things No One Will Tell You Because Competition Sucks)
Have you looked online at the many content writing guides? Each of them gives aspiring writers tips to ensure their content is digestible. The problem is, pretty much everything in the advertising world falls under the “content” umbrella. Videos, pop-up...
read moreWhy Publishers Must Support Writers More
A steady decline in writers earnings means authors can no longer support themselves through their art. This sad fact has resulted in many writers taking part-time jobs or writing about topics they have no interest in. One of the most significant factors...
read moreThe War Between Technology and Creativity – Are Writers The Biggest Victims?
There was a time when families would sit around the dinner table and talk about their day. Walking down the street meant we’d sometimes exchange friendly words with others that crossed our path, and customer service was more about quality instead of...
read moreIris Content 2019 Guide: Your Content Creation Tips for Technology Services
Marketing, as a whole, has been one of the ever-evolving fields. Going into 2019, content marketing still holds the position of the most widely-used practice for striking higher revenue and increasing the number of customers. If you have been in the...
read moreVR Above All: Here Are The Future Content Trends That Will Define 2019
Virtual reality (VR) is part of our present and will grow in popularity even more in the future. If you want to draw and engage a larger audience this year and to convert your audience into paying customers, you need to embrace it. As I was pointing out in...
read moreContent in 2019 Will Be All About the User Experience
For years we put content as the highest marker of quality, but that is changing. Content marketing in 2019 is taking over new territory. Accomplishing an engaging, attractive, and intuitive user experience will make or break many websites this year....
read more6 Content Goals to Add to Your New Year’s Resolutions
The first days of 2019 are the time when you get a chance to look at your list of New Year’s resolutions and dive into the first one on your list. Many people will head to a local gym and sign up for a membership. Others may buy a pack of nicotine patches...
read moreBreaking Through with Your Content Marketing Efforts in 2019
Soon enough we'll be able to drop the "content" from content marketing because it's taking over as the primary focus of marketing strategists. 2019 has some significant changes in store for content marketing, but you have time to prepare! Choosing the...
read moreWhat KPIs Will Be Worth Your Attention with Your Content Marketing in 2019?
2018 is almost over, but before diving into the festive season, making a plan for your content marketing strategy in 2019 is a must-do. In that way, you will be ready to tackle everything that comes your way. As a marketer, you know that that monitoring...
read moreShould Your Brand Embrace Content Activism?
Last year there was a surge of brands embracing content activism. But many are questioning whether it’s the right choice for companies. There’s no question that millennials dominate the market. Marketing statistics from Mediakix show how vital millennials...
read moreAquaman: The Ultimate Experience Your Brand Can Emulate With Quality Content
If you are looking for the ultimate content experience for your brand, Aquaman has great lessons for your content creation. Aquaman can lead you down the path of a great discovery for what you can offer in your brand’s content. It’s about giving content...
read moreBrand Storytelling In 2019: Why It’s No Longer In Your Hands
Brand storytelling has emerged in the wake of the fusion of article writing, brand journalism, and content marketing. Marketers are trying to predict the ways brand storytelling in 2019 will change to create real, meaningful relationships with their...
read moreThe Best 2018 Blockbusters And What We Can Learn From Their Success
If you are a fan of the movies, you have probably been to the cinema quite a few times this year. It is safe to say that 2018 was a nostalgia year - the movies that made it big were mainly sequels or spin-offs of some of the most popular blockbusters from...
read moreHow You Should Write Blog Content in 2019
Nothing is certain in the world except death and taxes, just like nothing is certain about content in 2019 except that its importance to marketing will increase. Content will continue changing. Your blog will keep getting results if you are evolving as a...
read moreThe Best Video Ads Of 2018: The Power Of A Strong Message
Video advertising maintains its popularity and the trend will continue in the future. Not only do consumers spend a lot of time watching TV shows, movies and videos on YouTube, they also respond to video advertising. Videos will dominate content marketing...
read moreHow to Write Viral Content in 2019
“The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you”- Ken Poirot Unveiling the secret to writing viral content has been the...
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