the  savvy content marketer’s board  journal

Positive content marketing straddles a thin line between fact and fiction – especially for those desperately searching for shortcuts to generate buzz and stay in a positive light within their respective markets. Positive marketing will not give you the...

Content writing is one of the best ways to build a successful business. It’s also one of the least expensive! Companies spend a fortune on advertising, but they often forget that content can boost their visibility and result in a loyal customer base....

Have you looked online at the many content writing guides? Each of them gives aspiring writers tips to ensure their content is digestible. The problem is, pretty much everything in the advertising world falls under the “content” umbrella. Videos, pop-up...

A steady decline in writers earnings means authors can no longer support themselves through their art. This sad fact has resulted in many writers taking part-time jobs or writing about topics they have no interest in. One of the most significant factors...

There was a time when families would sit around the dinner table and talk about their day. Walking down the street meant we’d sometimes exchange friendly words with others that crossed our path, and customer service was more about quality instead of...

Marketing, as a whole, has been one of the ever-evolving fields. Going into 2019, content marketing still holds the position of the most widely-used practice for striking higher revenue and increasing the number of customers. If you have been in the...

Virtual reality (VR) is part of our present and will grow in popularity even more in the future. If you want to draw and engage a larger audience this year and to convert your audience into paying customers, you need to embrace it. As I was pointing out in...

For years we put content as the highest marker of quality, but that is changing. Content marketing in 2019 is taking over new territory. Accomplishing an engaging, attractive, and intuitive user experience will make or break many websites this year....

The first days of 2019 are the time when you get a chance to look at your list of New Year’s resolutions and dive into the first one on your list. Many people will head to a local gym and sign up for a membership. Others may buy a pack of nicotine patches...

Soon enough we'll be able to drop the "content" from content marketing because it's taking over as the primary focus of marketing strategists. 2019 has some significant changes in store for content marketing, but you have time to prepare! Choosing the...

2018 is almost over, but before diving into the festive season, making a plan for your content marketing strategy in 2019 is a must-do. In that way, you will be ready to tackle everything that comes your way. As a marketer, you know that that monitoring...

Last year there was a surge of brands embracing content activism. But many are questioning whether it’s the right choice for companies. There’s no question that millennials dominate the market. Marketing statistics from Mediakix show how vital millennials...

If you are looking for the ultimate content experience for your brand, Aquaman has great lessons for your content creation. Aquaman can lead you down the path of a great discovery for what you can offer in your brand’s content. It’s about giving content...

Brand storytelling has emerged in the wake of the fusion of article writing, brand journalism, and content marketing. Marketers are trying to predict the ways brand storytelling in 2019 will change to create real, meaningful relationships with their...

If you are a fan of the movies, you have probably been to the cinema quite a few times this year. It is safe to say that 2018 was a nostalgia year - the movies that made it big were mainly sequels or spin-offs of some of the most popular blockbusters from...

Nothing is certain in the world except death and taxes, just like nothing is certain about content in 2019 except that its importance to marketing will increase.  Content will continue changing. Your blog will keep getting results if you are evolving as a...

Video advertising maintains its popularity and the trend will continue in the future. Not only do consumers spend a lot of time watching TV shows, movies and videos on YouTube, they also respond to video advertising. Videos will dominate content marketing...