the  savvy content marketer’s board  journal

When talking about marketing, what you would usually encounter is a lot of people telling you that you need to show why your product or service is the best compared to others. This is true, however, every business out there is trying to do the same. The...

There’s no denying that the importance of content marketing will keep growing next year. How can your brand stand out with content marketing in 2019 in this already overcrowded industry? Here are some suggestions. Use A.I. to Your Advantage Artificial...

On 24th October, the world premiere of the highly-anticipated Bohemian Rhapsody movie finally took place in London. In the home country of Freddie Mercury, the United Kingdom, the movie surpassed every other film by far, making £6.4 million in the first...

Halloween is upon us, and hopefully, you have your spooky outfit all sorted by now. It is one of the nation’s favorite holidays from all the apparent reasons. You probably remember going into a store towards the end of August and seeing the Halloween stuff...

Content writers come from different background and they have different interests, so if you have worked with more than one content writers so far, you have probably noticed that. It is not rare to say to yourself “I will give this topic to this person...

We are closing in on 2018, and you might be asking yourself what we should expect from 2019 when it comes to content marketing. It doesn’t matter what your business model is - the same rule applies for all, and it is the one thing that hasn’t changed over...

Something has changed in the world, and you have noticed it already. No, Thanos still hasn’t taken over the Universe, but he definitely appeared on a box of cereal. And it’s not only him, but every other popular comic book and graphic novel character have...

All industries have acknowledged the importance of having a social media presence. But being present on social media is not enough to engage audiences; it’s essential to know what kind of content they respond to and what current technologies can facilitate...

The world of content marketing has changed a lot in the last ten years. New ways of attracting customers through content have appeared, while older methods still maintain their effectiveness. It’s important for marketers to keep track of which content...

Out of all creatures that live on this planet, humans have the most complex and advanced brain structure. We like to think of ourselves as rational beings able to make the right judgment in any given situation. The bad news is that our minds play tricks on...

Doctor Who is…a woman? There is no need for “Spoiler Alerts” or alarms, because this was bound to happen sooner or later. Many Doctor Who fans and critics expected it to happen much sooner – especially when you consider the background of the character. Keep in mind...

If you have a business, you need content. More importantly, you need relevant content that gets results. You know this, and maybe you already have a lot of brand-relevant content out there or in the works. But if not, or if you're not quite sure that your...

If you're among the 2.7 billion mobile users across the globe, chances are good that you're reading this article on your phone. But have you thought about how your own brand's web content works on a mobile phone? If you want to have effective content...

There are many ways to put your content in front of clients or prospective customers, but not all marketing practices are created equal. In fact, content marketing in 2019 can be fraught with hidden perils. While the cost of not engaging with your audience...