Google's June 2021 Core Update: Everything You Should Know That Can Still Affect Your Content
You might have heard it by now: Google's latest Core Update rolled in this month, which means changes to Google's search algorithms and...
top of page
Sara Marcum
Jun 23, 2021
Legal Firms: Why Your Website Isn’t Ranking and Your Competitors’ Do
Your legal firm’s website is finally ready to go! You’ve got beautiful graphics, a few blogs on interesting topics posted, and your...
Annie Ianko
Jun 10, 2021
How to Write for Each Step of Your Buyer's Journey: Part Two- Consideration
The previous article in our buyer's journey series covered how to write for awareness – the first stage in the process. In this article,...
Annie Ianko
Jun 2, 2021
Are You Ready to Overhaul Your Email Content? 4 Strategy Tips
Email marketing is a crucial point of contact between your company and your customers. You may create emails that resonate with the...
Annie Ianko
May 25, 2021
How Outsourcing Your Content Efforts Can Help Your Sales
In the 21st-century business world, content marketing is one of the crucial strategies businesses can't afford to ignore. With the right...
Annie Ianko
May 19, 2021
7 Reasons Why This Is The Time to Invest More Into Your Content Efforts
The past two years have seen the world brought to its knees. People are either self-isolating, or in lockdown, or scared and worried...
Annie Ianko
May 10, 2021
Your Content Can Elevate Your Customer’s Experience: 3 Reasons Why This Matters
“But, you know what? It doesn’t matter that I like the product. Buying it was a total nightmare. So no, I won’t be buying it again. In...
Annie Ianko
Apr 28, 2021
How to Write for Each Step of Your Buyer’s Journey (Step One: Awareness)
Online shopping was already gaining popularity in the years leading up to the COVID pandemic. But when the world went on lockdown, online...
Annie Ianko
Apr 19, 2021
How To Write For Who Will Read You: A Few Easy Tips
Understanding your audience is the basis for the right content development, if you know your target audience nothing can go wrong. All...
Annie Ianko
Apr 8, 2021
Hiring Teams With Diverse Skill Sets: The One Thing You Have To Do Now
If you want your team to be successful, you must consider putting a team together with diverse and complementary skill sets. However,...
Annie Ianko
Apr 2, 2021
New Search Engine Content Types And How To Optimize Your Content For Them
We're swiftly moving along 2021, but the pandemic is still looming large. For many businesses (especially SMBs), this means slashing...
Annie Ianko
Mar 25, 2021
Word-of-Mouth Marketing: Should You Still Rely On It?
Have you ever tried to get people to talk about your brand? Is it important to you? Do you want them to do it? Word-of-mouth is very...
Annie Ianko
Mar 19, 2021
Personalize Your Site At Scale: A Step By Step Guide
Website personalization is a growing trend. Ecommerce and social media giants like Amazon and Facebook use your location, your search and...
Annie Ianko
Mar 8, 2021
Where Are Your Content Strategy Gaps?
When it comes to digital marketing, content still is the ruling king. You need to stay ahead in your content strategy to bring in more...
Annie Ianko
Jan 12, 2021
2021 Is The Year To Refine Your Buyer Personas
Small Businesses: Listen Up Most content marketers use and rely on buyers’ personas to understand their customer’s needs and develop...
Annie Ianko
Dec 29, 2020
Content Marketing Scenarios That Will Not Work In 2021
In 2021 content marketing will again face the landscape that began in 2020. This landscape includes what I call pandemic content...
Annie Ianko
Dec 21, 2020
The Best Content Marketing Moments of 2021
You may have heard it before, but it is true – 2020 really was a transformational year in Content Marketing. The pandemic upended the...
Annie Ianko
Dec 15, 2020
How to Use Multiple Channels to Maximize Your Customer Acquisition in 2021
To reach your audience, your best bet is to manage multiple channels in order to cover all grounds. Social media marketing is all the...
Annie Ianko
Dec 8, 2020
Our Expert Predictions: How Social Media Content will be Done in 2021
Like it not, social media has become an integral part of many businesses and industries over the past decade. It has provided means to...
Annie Ianko
Nov 30, 2020
Iris Predictions: How Will You Rank in 2021?
How you rank for specific keywords can change quite quickly, especially if you didn’t follow the best trends for long-term SEO rankings,...
bottom of page