Hello (Insert Your Name Here)! If you saw your name appear several times throughout this post, (Your Name), then you may assume it was addressed to you. However, what if the content did not address your specific needs or interests? It would become apparently clear...

A business wanting to engage in content marketing sometimes looks with disdain at the activity of the content agency. The contempt is not unearned - content mills have infested the content agency space, and many times, businesses can't be bothered with low-quality...

Small and medium businesses especially tend not to like the idea of a content agency. Many of them do some form of content marketing themselves, but Social Media Today mentions that as many as 76% of them don't see much return on their investment. The lack of content...

Many industries have to face a complete ban or severe restrictions when it comes to paid social media advertising. These include industries like tobacco, alcohol, cannabis, pharmaceuticals, gambling, cryptocurrency and others. If your business operates in these...

In content creation, one thing that’s often overlooked and taken for granted is the importance of creativity to content production. With the sudden industry boom, there are several content creation tips from experts that push content formulas and recipes. Content...

Effective content marketing is very similar to a high-quality hunting expedition. Instead of focusing on a large group, a skilled hunter focuses on one specific target. The same principle applies within the most reliable content creation tips available today. If you...

Content creation is not new, but many still consider it the new big business, and ergo…everyone wants a piece of it. Due to the sudden boom in the industry, there are many conflicting content creation tips guaranteed to help you to win the content game. The “experts”...

The Google June 2019 core update has officially come, but it is far from gone! As you study your analytics to find ways to improve your content performance, the last thing you should do is put the update in the rearview mirror and forget about it. Below is an overview...

Social media is all about sharing content and engaging other users online. Therefore the term “social”. When you first set out to build your content marketing guidelines, it is important to make sure you have a section just for your social media engagement strategy....

You’ve been publishing content for some time, some of your posts have succeeded wildly while others may have faltered, well if this is the case, then it may be time to perform an audit on your content. By following these content marketing guidelines, you’ll be able to...

When putting together your content marketing guidelines, you will need to define the type of content, among other details, you will be using. Content marketing is now one of the most powerful ways in the digital market (and print) to get the products and services in...

Time flies and the only thing certain in life is “change” itself. I remember writing for the millennial generation and how to understand their buying behaviors. Millennials were the most researched generation so far, they are also known as Generation Y. So far...

Content is how we communicate why the product is important and it needs to be purchased. Content is also the way we bring traffic to websites. It is the way we keep the traffic coming back, and with enough interaction, eventually we convert this traffic into paying...

For many bloggers and website owners, one of their biggest challenges is consistently publishing unique content. We understand how it can feel like every topic of discussion relevant to your field has been discussed. It might look like there is nothing new to write...

The last thing that any content creator wants to do is create content that is overlooked or ignored due to irrelevancy. With the prevalence of the digital age, scrollable news feeds and limited attention spans, it is much easier than you think to cross the blurry line...

Writing for conversion, much? You write a great post, share it with the world, generate endless streams of traffic and convert truckloads of guests into paying customers. Rinse and repeat to get the same result with every single post. Right? Wrong! Sadly, an alarming...

Ever since the invention of the internet, the methods through which people go about a lot of things have been transformed. Marketing is, no doubt, one of the sectors in which this transformation has been evident. In the world of today, if you have a business and you...

It’s not enough to be a strong company with a clear vision and mission. Your vision and mission sum up the long-term goals and objectives. Beyond this, you must be able to deliver the kind of content marketing that attracts new people and keeps customers engaged. In...