Iris Content Is Two Years Old: A Story Born Out Of Passion And Respect Iris Content is celebrating its two-year anniversary, so we felt it would be a good time to review the road so far and our hopes for the future. As a team, we feel like we’ve been working together...

The Iris Content Creators: Learn the Secret to Effective Copywriting from Aimee Faunillan- Abella Here at Iris Content, we strongly believe we are more than just another copywriting agency. We are a well-balanced team of creators. Coming from different walks of life,...

Deadpool: How It Raises the Bar for Creating Powerful Content Deadpool. A $58 million budget used to make a superhero film that made over $783 million at the box-office worldwide. It did not take long for 20th Century Fox to greenlight the development of a follow-up...

5 Ways to Highlight Your Unique Value Through Content As a growing business you know that you have a lot to offer your customers. You are ready to expand and gain more customers. One of the best ways to grow your business is through the use of content marketing....

SOLO: A Star Wars Story That Compels You to Build on Existing Content Solo: The Star Wars story fans may have never known they wanted to see! With its highly-anticipated theatrical debut just 2 weeks away, the overall expectation and excitement among longtime Star...

The Iris Content Creators: Khalid Maghni Proves Human Writers Are Not That Easily Replaceable with AI Here at Iris Content, we strongly believe we are more than just another copywriting agency. We are a well-balanced team of creators. Coming from different walks of...

The Iris Content Creators: Overcome Writer’s Block with Savvy Tips from Author Samna Ghani   According to Terry Pratchett, one of the most famous English authors of fantasy novels, "There is no such thing as writer's block. That was created by people in California who...

Deadpool and Celine Dion? What This Dynamic Duet Teaches about Influencers & Content Celine Dion & Deadpool. Chances are you never would have been able to pair those two in the same sentence for anything more than a witty joke and punchline delivered in Deadpool’s...

The Iris Content Creators:  Bambi Frazier Helps You Sell with Style Here at Iris Content, we strongly believe we are more than just another copywriting agency. We are a well-balanced team of creators. Coming from different walks of life, our experiences set us apart...

Mobile First Indexing by Google: What Does It Mean for Your Business Content? As Google continues to enhance the efficiency of the internet to make it more mobile-friendly year after year, mobile-first indexing has been introduced as the “next big thing.” The only...

5 Ways to Build a Content Strategy with a Small Budget Content strategy is one of the most talked-about aspects of marketing yet often one of the most misunderstood. If you have a small or medium-sized business you may think that you can’t accomplish anything unless...

The Best Nonfiction Books of All Time and What They Teach Us About the Power of Content Nonfiction books. No fairy tale wishes, or storybook dreams fulfilled that turn wooden puppets into real-life children. No make-believe characters. The concept of pretending is not...

How to Educate Without Preaching and Stay in the Frontline of Content Marketing Content marketing is one of the best ways to gain customers and increase interest in your product or service. Good content marketing requires that you not only give useful and interesting...

Here’s the Best Way to Structure Your Blog Posts Blogs are everywhere. Every business, not-for-profit organization and serious writer has a blog. They are essential in providing information to readers, boosting a website’s search engine ranking, driving traffic and...

The Essential Storytelling Techniques to Implement Throughout Your Content Content needs to be interesting in order to be useful. Your content should grab a reader’s attention and guide them along to hear what you have to say. This can be done by utilizing a variety...

Traditional vs. Digital Content Marketing: 5 Points to Help You Decide Which Works Better Marketing has come a long way in the 21st century. Technology is moving forward at breakneck speed and with it comes a new way of marketing. It is important to understand the...

Content and Automation: How to Align Them for Better ROI One of the main goals of your content is to gain new customers and get a good return on investment, ROI. It’s likely that if you haven’t given it much thought you may not be getting the most from your content...

The Best Songs Of All Times & The Short-Form Content Lessons We Can Learn From Them From eight-tracks and cassette tapes to CDs and auxiliary cables, the way that we listen to music has never changed the passion, presence and prevalence of music around the world. As...