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the  savvy content marketer’s board  journal

2021 Is The Year To Refine Your Buyer Personas

Small Businesses: Listen Up Most content marketers use and rely on buyers’ personas to understand their customer’s needs and develop content that matches those needs. But while they may develop a template or note some characteristics of their target audience, often...

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THE BEST CONTENT MARKETING MOMENTS OF 2020

You may have heard it before, but it is true - 2020 really was a transformational year in Content Marketing. The pandemic upended the lives of nearly all of us when it forced us to stay home and created a nation of stressed-out consumers with more free time than ever....

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Iris Predictions: How Will You Rank in 2021?

How you rank for specific keywords can change quite quickly, especially if you didn't follow the best trends for long-term SEO rankings, and you only focused on getting short-term results. However, this is your chance to get ahead of the curve and learn how you will...

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How Blogging Will Change in 2021

2020 has been an unforgettable year for everyone, from a personal to a professional stance. We have experienced significant shifts in technology, how we interact, communicate, and do business. So, how is 2021 going to change the blogging world? Let’s take a look. The...

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You Already Have a Content Goldmine- Are You Using It?

‘I don’t have enough good clothes to wear!’ That’s what most people say while shopping for new clothes. And it’s a different thing that they have a closet packed with many barely used outfits. But they don’t have the patience to search and reorganize their cupboards...

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Types Of Freelance Content Writers You Should Avoid

I was sipping coffee the other day with a close friend, who is setting up her business, and she needed my advice as a business owner myself. She was looking for freelance content writers to help with the website and her brand’s online marketing angle, but the process...

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15 Best Presidential Campaign Zingers Ever

With the Presidential election less than a week away we thought it was time to mention the best campaign zingers ever. Some are funny, others scathing, but one thing is for certain: challenging political opponents on a personal level has been a staple of campaigns for...

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16 Reasons to Enroll in a Writing Course

Since Covid-19 hit the globe, forcing millions upon millions of people indoors, many have gone to their computers, looking for something to do. Professionals, even freelance writers, looked for something—anything—to fill their time. Well, the lucky ones discovered...

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