the  savvy content marketer’s board  journal

Black Friday is the ultimate playground for the impulse shopper, who finally feels free to unleash his inner child and run wild and indulge in purchases of products long wanted or products never needed. Whatever the scenario, there is one underlying universal truth....

When people buy a product or a service, they prefer a kinship company, where the same values are shared. Customers would choose a business that understands their needs and priorities. And as a business, the best way to show your concern is to create a buyer's persona....

The building block of any healthy relationship is trust. The relationship between brands and buyers is no different than any other relationship. It takes trust to foster and nourish brand loyalty, and trust takes time to build. As the buyer journey is shifting and as...

Since Covid-19 hit the globe, forcing millions upon millions of people indoors, many have gone to their computers, looking for something to do. Professionals, even freelance writers, looked for something—anything—to fill their time. Well, the lucky ones discovered...

Once upon a time being there on the web was a progressive step for businesses. Having a website developed was something to be proud of. What was once a mark of business growth and success has now become the norm. Businesses now have to keep up with their competitors...

In last week's post we explained why measuring your content reach is very important for your brand. We continue with a three- part series spanning three more weeks, where we try to explain the steps you need to take in getting there with your content marketing....

For content marketing to be successful, organizations must develop a comprehensive content marketing strategy and remain committed to that strategy. From research about your target audience to creating buyer personas and content repurposing, many elements need to come...

Attention span, our ability to remain focused on a single task for a specific amount of time, is a topic that has always fascinated clinical and cognitive psychologists. Whereas attention span has traditionally been seen as purely belonging in the world of psychology,...

The holidays.... everyone is waiting for those magical few days when nothing moves, nothing goes... and you only get to rest and enjoy time away with your family. But what about your business marketing? Should it completely shut down? Is your business stopping if you...

There are many items to consider when designing a comprehensive marketing strategy for any type of organization. Among those considerations, a newsletter is one of the most important. A newsletter is a powerful way to engage customers by promoting your organization's...

Today’s organizations are collecting more data than you realize. But is more data always better? Not really. You can only say more data is better when that data is valuable and provides insightful information. Some data is misleading and can make marketers think you...

Influencers can help you grow your business, but it’s not as easy as having them push your brand in a few blog posts and watching the money roll in. This is not only a misconception, but a dangerous one at that. A brand won’t attain any of its objectives with this way...

When you work in marketing day in and day out, it’s easy to get caught using the same handful of strategies over and over. Social media, content marketing, emails and blog posts - you know the usual suspects. Sure, these work, but they can also become stale when...

Most of us have heard of the overfriendly joking salesperson, they’re loud, crack lame jokes and so over the top that they eventually drive people away. We watch them in crazy car commercials and movies, and we laugh and roll our eyes. But, in the marketing world,...

Startups today face countless challenges. Those challenges are client-facing and internal. For founders, the challenges are personal and professional. Managing those challenges alone is a hefty responsibility and a formidable full-time job, to say the least. But at...

Today’s companies are laser focused on developing and converting leads. Technology is evolving and offering new ways to attract the attention of potential customers. However, companies must not forget the existing customer. Losing existing customers not only impacts...

Strategies for lead conversion are rapidly evolving. However, one strategy that many organizations haven’t tried yet or haven’t tried in the right manner is Industry-Based Marketing. By segmenting your marketing efforts according to a particular industry, you...

Emotional marketing makes excellent first impressions. First impressions form in seconds, and they will create an impact only if they can be processed through the emotional rather than the rational brain. We often buy because we feel before we think. Buyers are more...