the  savvy content marketer’s board  journal

Influencers can help you grow your business, but it’s not as easy as having them push your brand in a few blog posts and watching the money roll in. This is not only a misconception, but a dangerous one at that. A brand won’t attain any of its objectives with this way...

When you work in marketing day in and day out, it’s easy to get caught using the same handful of strategies over and over. Social media, content marketing, emails and blog posts - you know the usual suspects. Sure, these work, but they can also become stale when...

Most of us have heard of the overfriendly joking salesperson, they’re loud, crack lame jokes and so over the top that they eventually drive people away. We watch them in crazy car commercials and movies, and we laugh and roll our eyes. But, in the marketing world,...

Startups today face countless challenges. Those challenges are client-facing and internal. For founders, the challenges are personal and professional. Managing those challenges alone is a hefty responsibility and a formidable full-time job, to say the least. But at...

Today’s companies are laser focused on developing and converting leads. Technology is evolving and offering new ways to attract the attention of potential customers. However, companies must not forget the existing customer. Losing existing customers not only impacts...

Strategies for lead conversion are rapidly evolving. However, one strategy that many organizations haven’t tried yet or haven’t tried in the right manner is Industry-Based Marketing. By segmenting your marketing efforts according to a particular industry, you...

Emotional marketing makes excellent first impressions. First impressions form in seconds, and they will create an impact only if they can be processed through the emotional rather than the rational brain. We often buy because we feel before we think. Buyers are more...

Think about the brands that are crushing it in today’s environment. They don’t play it safe. They are innovators who take risks. While a functional website with polished visuals and responsive design elements is important, that alone will not drive success for your...

It seems that every time we turn around there is a new content marketing strategy coming at us. While all strategies – both new and not so new, seek profits, not all of them lead with that goal. Societal marketing is a mindset that considers the social and ethical...

Customer needs, wants, and demands are three basic concepts used in making strategic marketing decisions. Needs Needs are the basic requirements humans require for survival. Items like food, shelter, clothing, water and safety are basic needs. Human survival is not...

Producing strategic content of superb quality is an expensive, trying, and lengthy process. This is why most brands turn to “on the fly” type content. This isn’t the best of solutions either because this content is less effective. The most effective content marketing...

Right now, the leading advertising methods are all designed around social media platforms. Major brands, small and medium companies, organizations, and other institutions use social media daily to reach their audiences. Lead generations and sales have also been...

Today, AI technology like Sophia has never been more popular. However, AI doesn’t even begin to end with robots, which is great news for marketers. It is becoming a very popular way to generate leads. You can use AI at practically every marketing process stage. There...

Fast, faster, and then even faster. This is the new speed content consumption. Our attention span is shrinking because we are blasted with information continuously. Fear of missing out has created an international culture of micro-moment consumers. Unless someone is...

In 2018, the Harvard Business Review published an article by a writer who declared the sales funnel officially retired, complete with retirement party, gold watch and congratulations on its move to a condo in Florida. But like many retirees, it’s still working. So,...

There is an element every marketing campaign should include if organizations want to maximize customer lifetime value and drive profits. In 2019, Gartner reported that more than 80% of companies expected to remain competitive by relying almost completely on Customer...

Social media marketing is the new big thing for all brands in all industries. Platforms like Facebook, Instagram, Twitter and YouTube help people connect with their friends, their favorite celebrities and brands. And businesses make the most of this new channel of...

Over the last few years, the VR (Virtual Reality) market has experienced ups and downs, but it is poised to take center stage in 2020 and onwards. In the next two years, VR will drive growth in both commercial and consumer segments. Due to COVID 19, the market may...