Even if you are not a hardcore Batman fan, you must have heard or read the famous Joker’s quote “If you are good at something, never do it for free”. You might think - words to live by! While the idea of getting paid for something that you are good at sounds...

Content marketing in 2019 is continuing to evolve. While there is no “one-size-fits-all” formula to get it right, there are some general guidelines for success that you can follow. Content marketing in the future will be focusing even more on the value that it...

When was the last time that you conducted a competitive analysis of your brand’s content? To achieve long-term success with your content and maximize exposure, it is vital for you to pay close attention to the performance of your content in comparison to the others....

If you want to develop a successful and well-structured content marketing strategy for your own brand, then the best place for you to start is to study the success of other brands that have already achieved your desired goal. Here is a list of 15 clever and creative...

How to Determine if You Should Convey Emotions for Your Brand’s Content When searching for great content marketing tips to explore and apply to your current strategy, the concept of emotional marketing will more than likely pop up. How do you know if you should take...

Social media has become a cornerstone in customer service engagement and exposure in recent years. A good question to ask, though, is: “Does my brand use social media effectively to achieve that goal?” Studies have shown that tens of millions of companies use social...

Green Book made a lot of waves this year as a 3-time Oscar winner. Most fans and critics would agree that the Best Picture award is perhaps the most prestigious accolade. Think for a moment about the tough competitors in this category – such as Roma, BlacKkKlansman,...

Think about your favorite TV show, and why you love it so much. The chances are it’s the drama, the characters and how it keeps you coming back for more. Those cliffhanger endings are vital for TV shows, but did you know that you can create the same drama and suspense...

Content marketers have it hard, and we face many problems in our career. You’ve spent hours creating a compelling piece of content, with visual stimuli and some very interesting points. After publishing your content with a self-satisfied smile, you congratulate...

Marketing professionals claim that SEO is dead, and they’re right! Search Engine Optimization involves choosing certain words to make your content rank higher in search results. It’s a vital aspect of making your website stand out, and people rely on SEO specialists...

The stereotypical perception of writers is that we live a bohemian lifestyle and are happy to live off a pittance. While this may be true for some, most of us expect to be compensated for our work. Writers come in all shapes and sizes, including individuals from...

Every year we hear the same thing, oh, this year it’s all changed and here, finally, are the absolute rules of blogging. So, what are the blogging rules in 2019? What we’re hearing the most is to over schedule and over plan whenever possible regarding your posts and...

Content marketing is essential for any company’s success, but do you know how to do it? Many new businesses find that content creation is like speaking another language so they need content explained. If you’re used to creative writing, you might struggle to follow...

It is commonly agreed between experts that content marketing is one of the most efficient ways of building a name for your brand and seeing profits stacks up. Still, the opinions on content marketing or specifically, content creation is quite divided. To some people,...

Content marketing is one of the fastest growing industries in the world, and it shows no signs of slowing down. The internet made it possible for companies to reach a mass audience. This brought about many positive changes for business, including the birth of...

Positive content marketing straddles a thin line between fact and fiction – especially for those desperately searching for shortcuts to generate buzz and stay in a positive light within their respective markets. Positive marketing will not give you the...

Content writing is one of the best ways to build a successful business. It’s also one of the least expensive! Companies spend a fortune on advertising, but they often forget that content can boost their visibility and result in a loyal customer base....

Have you looked online at the many content writing guides? Each of them gives aspiring writers tips to ensure their content is digestible. The problem is, pretty much everything in the advertising world falls under the “content” umbrella. Videos, pop-up...