the  savvy content marketer’s board  journal

The Year of Blogging Responsibly It’s a new decade – and, thanks to changes in technology (plus recent worldwide developments like COVID-19) 2020 is shaping up to be drastically different from any year before. However, here on the internet one thing hasn’t changed:...

The owners of small-medium sized businesses across the world are on high alert at the moment. Things are changing daily within continents, countries, states, counties, and cities. Business owners have no idea what the day is going to hold once they get out of bed....

We live in a world that’s constantly changing, especially with the current pandemic that is definitely reshaping the way we live our lives starting today. No one knows how this new world will end up being, but one thing is sure: it will be full of online content....

Writing marketing content can be a tricky task to undertake when you first start out. Sometimes a post attracts a lot of readers and converts to sales while another post is ignored almost completely. As a business, you don’t want any missed opportunities for making a...

Content marketing and branding must go hand in hand. Without perfect alignment, your content will not speak to your customers, and they will not become loyal to your brand. In an economy where the bitterest fight is for the consumer’s attention, branding is the key to...

One Crisis After Another As many of us are wondering when the coronavirus (COVID-19) crisis will finally peak, companies around the world, and their brands, are experiencing significant difficulty. The world is watching as major brands like Nike and Apple take...

Your business’ lifeblood is content in the world of content marketing, and a lot of that content comes in the form of blogs. Blogs can win you new clients if you give insight into their inquiries and offer the needed response. One thing is important to remember about...

If you are the type of writer or business person who likes to organize their week ahead of time, keep a calendar of all your appointments, then a social media calendar should not be too difficult to grasp! Even if you are disorganized and live in chaos, when it comes...

All nonprofits can benefit a great deal by upgrading their content strategies in 2020. Nonprofit content is all about defining and promoting the organization’s mission, message and, general brand elements. When people feel ‘safe’ and ‘clear’ on your mission as a...

It’s official, everyone. We are quickly approaching the end of the first quarter of 2020. This is an exciting time: a new year, a new decade, a time to take your business (and your marketing strategy) to the next level. But even in this new era, some marketing trends...

Content marketing is the new frontier for the marketing industry. Quality content writing in 2020 is no longer the secret tool of the giant conglomerates. It is now accessible to anyone who wishes to integrate it into their marketing strategy. This is especially true...

Searching Google for health information is not a recent trend. It has been a stable habit and it won’t change anytime soon. Health is our most valuable asset. There are medical shows, medical blogs, medical miracle stories, medical research, and the list goes on and...

What is a content vertical? 1. Vertical content is visual content users consume in a vertical position. 2. It emerged from the need to create a communication means that was more suitable for mobile interactions. 3. Visual content represents a shift from desktop to...

Customer loyalty is the Holy Grail of marketers, and today we will show you the top new content marketing trends that will help you retain your customers. Why content and not other clever marketing strategy? Why not customer loyalty programs? Why not special...

Creating successful landing pages is part of any marketing strategy to launch and test new products and services. However, before launching any landing pages it is critical to know some proven key points to ensure a high-quality result. All landing pages have a common...

You probably know how content is important in building relationships, establishing brands, providing value for readers, SEO, and so on. You may be thinking of creating valuable 2020 content for your blog, but the thought of spending hours writing may be pushing you...

Who says social is dead? Social media communities have been on the rise for a while now and they will continue to grow and expand throughout this year. Ever since social media came into our lives, niche communities popped up all over the place. Anywhere from support...

By the mid 2019, marketers, content and media gurus were warning of an imminent content bubble. The warnings started early in the year, with PR Week sharing the opinion of Stuart Lambert, founding partner at Blurred, that the digital content bubble has already burst....