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How A Globalized Strategy Can Help Your Brand

Business is global, so must content marketing. The need for content is universal.  However, marketing your brand in a new region is not as forthright as it seems. A new language, culture, business and legal requirements as well as a new audience that...

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Purpose-Driven Content: Your Essential Guide

Have you created and implemented a purpose-driven marketing campaign for your business? Does it rely on a comprehensive purpose-driven content strategy? If you haven’t, it might explain why your profits haven’t yet reached the levels you were dreaming of. ...

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Are You an Authentic Brand with Your Content?

Trust is at the core of the relationship between businesses and customers. However, as of 2018, the world is facing a trust crisis. The average person is likely to have feelings of uncertainty or skepticism towards media, governments, and businesses. The...

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