the  savvy content marketer’s board  journal

How you rank for specific keywords can change quite quickly, especially if you didn't follow the best trends for long-term SEO rankings, and you only focused on getting short-term results. However, this is your chance to get ahead of the curve and learn how you will...

2020 has been an unforgettable year for everyone, from a personal to a professional stance. We have experienced significant shifts in technology, how we interact, communicate, and do business. So, how is 2021 going to change the blogging world? Let’s take a look. The...

‘I don’t have enough good clothes to wear!’ That’s what most people say while shopping for new clothes. And it’s a different thing that they have a closet packed with many barely used outfits. But they don’t have the patience to search and reorganize their cupboards...

I was sipping coffee the other day with a close friend, who is setting up her business, and she needed my advice as a business owner myself. She was looking for freelance content writers to help with the website and her brand’s online marketing angle, but the process...

If you own a marketing agency, you must have experienced first hand the pain involved in acquiring new clients and selling your content. There are thousands of marketing agencies in the market, so getting a piece of the pie can be a very complicated and challenging...

With the Presidential election less than a week away we thought it was time to mention the best campaign zingers ever. Some are funny, others scathing, but one thing is for certain: challenging political opponents on a personal level has been a staple of campaigns for...

Black Friday is the ultimate playground for the impulse shopper, who finally feels free to unleash his inner child and run wild and indulge in purchases of products long wanted or products never needed. Whatever the scenario, there is one underlying universal truth....

When people buy a product or a service, they prefer a kinship company, where the same values are shared. Customers would choose a business that understands their needs and priorities. And as a business, the best way to show your concern is to create a buyer's persona....

The building block of any healthy relationship is trust. The relationship between brands and buyers is no different than any other relationship. It takes trust to foster and nourish brand loyalty, and trust takes time to build. As the buyer journey is shifting and as...

Since Covid-19 hit the globe, forcing millions upon millions of people indoors, many have gone to their computers, looking for something to do. Professionals, even freelance writers, looked for something—anything—to fill their time. Well, the lucky ones discovered...

Once upon a time being there on the web was a progressive step for businesses. Having a website developed was something to be proud of. What was once a mark of business growth and success has now become the norm. Businesses now have to keep up with their competitors...

In last week's post we explained why measuring your content reach is very important for your brand. We continue with a three- part series spanning three more weeks, where we try to explain the steps you need to take in getting there with your content marketing....

For content marketing to be successful, organizations must develop a comprehensive content marketing strategy and remain committed to that strategy. From research about your target audience to creating buyer personas and content repurposing, many elements need to come...

Attention span, our ability to remain focused on a single task for a specific amount of time, is a topic that has always fascinated clinical and cognitive psychologists. Whereas attention span has traditionally been seen as purely belonging in the world of psychology,...

The holidays.... everyone is waiting for those magical few days when nothing moves, nothing goes... and you only get to rest and enjoy time away with your family. But what about your business marketing? Should it completely shut down? Is your business stopping if you...

There are many items to consider when designing a comprehensive marketing strategy for any type of organization. Among those considerations, a newsletter is one of the most important. A newsletter is a powerful way to engage customers by promoting your organization's...

Today’s organizations are collecting more data than you realize. But is more data always better? Not really. You can only say more data is better when that data is valuable and provides insightful information. Some data is misleading and can make marketers think you...

Influencers can help you grow your business, but it’s not as easy as having them push your brand in a few blog posts and watching the money roll in. This is not only a misconception, but a dangerous one at that. A brand won’t attain any of its objectives with this way...