the  savvy content marketer’s board  journal

Small Businesses: Listen Up Most content marketers use and rely on buyers’ personas to understand their customer’s needs and develop content that matches those needs. But while they may develop a template or note some characteristics of their target audience, often...

Content writing is the new darling in the world of marketing. In this super-connected world, businesses use content marketing to increase their site’s traffic and result in greater conversions, sales, and profits. Well written web content can help companies to reach...

In 2021 content marketing will again face the landscape that began in 2020. This landscape includes what I call pandemic content consumption (PCC). PPCP refers to the adaptations we made to adjust to life at home, in lockdown, and specifically the ways in which we...

You may have heard it before, but it is true - 2020 really was a transformational year in Content Marketing. The pandemic upended the lives of nearly all of us when it forced us to stay home and created a nation of stressed-out consumers with more free time than ever....

To reach your audience, your best bet is to manage multiple channels in order to cover all grounds. Social media marketing is all the rage today and more and more businesses are focusing on it. While Facebook, Instagram, and Twitter all have huge numbers of users,...

Like it not, social media has become an integral part of many businesses and industries over the past decade. It has provided means to small and big businesses to market their services and bring in revenue by converting visitors to customers. It’s crucial for every...

How you rank for specific keywords can change quite quickly, especially if you didn't follow the best trends for long-term SEO rankings, and you only focused on getting short-term results. However, this is your chance to get ahead of the curve and learn how you will...

2020 has been an unforgettable year for everyone, from a personal to a professional stance. We have experienced significant shifts in technology, how we interact, communicate, and do business. So, how is 2021 going to change the blogging world? Let’s take a look. The...

‘I don’t have enough good clothes to wear!’ That’s what most people say while shopping for new clothes. And it’s a different thing that they have a closet packed with many barely used outfits. But they don’t have the patience to search and reorganize their cupboards...

I was sipping coffee the other day with a close friend, who is setting up her business, and she needed my advice as a business owner myself. She was looking for freelance content writers to help with the website and her brand’s online marketing angle, but the process...

If you own a marketing agency, you must have experienced first hand the pain involved in acquiring new clients and selling your content. There are thousands of marketing agencies in the market, so getting a piece of the pie can be a very complicated and challenging...

With the Presidential election less than a week away we thought it was time to mention the best campaign zingers ever. Some are funny, others scathing, but one thing is for certain: challenging political opponents on a personal level has been a staple of campaigns for...

Black Friday is the ultimate playground for the impulse shopper, who finally feels free to unleash his inner child and run wild and indulge in purchases of products long wanted or products never needed. Whatever the scenario, there is one underlying universal truth....

When people buy a product or a service, they prefer a kinship company, where the same values are shared. Customers would choose a business that understands their needs and priorities. And as a business, the best way to show your concern is to create a buyer's persona....

The building block of any healthy relationship is trust. The relationship between brands and buyers is no different than any other relationship. It takes trust to foster and nourish brand loyalty, and trust takes time to build. As the buyer journey is shifting and as...

Since Covid-19 hit the globe, forcing millions upon millions of people indoors, many have gone to their computers, looking for something to do. Professionals, even freelance writers, looked for something—anything—to fill their time. Well, the lucky ones discovered...

Once upon a time being there on the web was a progressive step for businesses. Having a website developed was something to be proud of. What was once a mark of business growth and success has now become the norm. Businesses now have to keep up with their competitors...

In last week's post we explained why measuring your content reach is very important for your brand. We continue with a three- part series spanning three more weeks, where we try to explain the steps you need to take in getting there with your content marketing....