the  savvy content marketer’s board  journal

Strategies for lead conversion are rapidly evolving. However, one strategy that many organizations haven’t tried yet or haven’t tried in the right manner is Industry-Based Marketing. By segmenting your marketing efforts according to a particular industry, you...

Emotional marketing makes excellent first impressions. First impressions form in seconds, and they will create an impact only if they can be processed through the emotional rather than the rational brain. We often buy because we feel before we think. Buyers are more...

Think about the brands that are crushing it in today’s environment. They don’t play it safe. They are innovators who take risks. While a functional website with polished visuals and responsive design elements is important, that alone will not drive success for your...

It seems that every time we turn around there is a new content marketing strategy coming at us. While all strategies – both new and not so new, seek profits, not all of them lead with that goal. Societal marketing is a mindset that considers the social and ethical...

Customer needs, wants, and demands are three basic concepts used in making strategic marketing decisions. Needs Needs are the basic requirements humans require for survival. Items like food, shelter, clothing, water and safety are basic needs. Human survival is not...

Producing strategic content of superb quality is an expensive, trying, and lengthy process. This is why most brands turn to “on the fly” type content. This isn’t the best of solutions either because this content is less effective. The most effective content marketing...

Right now, the leading advertising methods are all designed around social media platforms. Major brands, small and medium companies, organizations, and other institutions use social media daily to reach their audiences. Lead generations and sales have also been...

Today, AI technology like Sophia has never been more popular. However, AI doesn’t even begin to end with robots, which is great news for marketers. It is becoming a very popular way to generate leads. You can use AI at practically every marketing process stage. There...

Fast, faster, and then even faster. This is the new speed content consumption. Our attention span is shrinking because we are blasted with information continuously. Fear of missing out has created an international culture of micro-moment consumers. Unless someone is...

In 2018, the Harvard Business Review published an article by a writer who declared the sales funnel officially retired, complete with retirement party, gold watch and congratulations on its move to a condo in Florida. But like many retirees, it’s still working. So,...

There is an element every marketing campaign should include if organizations want to maximize customer lifetime value and drive profits. In 2019, Gartner reported that more than 80% of companies expected to remain competitive by relying almost completely on Customer...

Social media marketing is the new big thing for all brands in all industries. Platforms like Facebook, Instagram, Twitter and YouTube help people connect with their friends, their favorite celebrities and brands. And businesses make the most of this new channel of...

Over the last few years, the VR (Virtual Reality) market has experienced ups and downs, but it is poised to take center stage in 2020 and onwards. In the next two years, VR will drive growth in both commercial and consumer segments. Due to COVID 19, the market may...

The Coronavirus pandemic has caused a profound disruption in every aspect of our lives. Many people are now made redundant from their jobs as businesses close down, at least on a temporary basis. Some of them may not reopen. Others will emerge stronger and with...

It happened almost overnight. Companies lucky enough to avoid laying off or furloughing employees sent maybe a few, a hundred, thousands, or tens of thousands of their employees to work from home (WFH). Because of COVID-19, the number of employees working from home...

Knowing how to map your audience’s needs will ensure they see your messages at the right time. These people are your most valuable asset, and mapping their demands effectively will ensure profitable, relevant digital advertising campaigns. It’s no secret that unless...

With almost everyone working from home during the Coronavirus pandemic, it would seem that nothing has changed for freelancers in terms of workload. It is just another day at work, but now remote work is the norm. In reality, freelancers experience a constant decline...