Email marketing: some brands swear by it, others either don't see the value or just don't know where to start. Marketing newsletters are one of the many ways you can leverage your email list and build rapport with your audience. To set your company's...

When the news of a Captain Marvel movie first made waves online, the name “Brie Larson” was not necessarily on the radar. Quite a few other A-list actresses made the cut of consideration within the rumor mill, but it was a big surprise for a lot of MCU...

Business is global, so must content marketing. The need for content is universal.  However, marketing your brand in a new region is not as forthright as it seems. A new language, culture, business and legal requirements as well as a new audience that...

Mary Poppins, practically perfect in every way. When the news of a sequel to the timeless classic family film was first confirmed, a lot of people did not react in a positive way. Many argued that Walt Disney Studios was taking an apparent love for rebooting and...

Have you created and implemented a purpose-driven marketing campaign for your business? Does it rely on a comprehensive purpose-driven content strategy? If you haven’t, it might explain why your profits haven’t yet reached the levels you were dreaming of. ...

Imagine that several customers expressed their disappointment with the quality of your product or poor customer service. Even if you have resolved the issue and learned the lesson, your online reputation has now a stain on it. Or imagine that no one pays...

Persuasive content uses a plethora of principles and techniques designed to compel a specific audience. Content marketers will tell you that you can’t simply feel your way through copywriting and that every sentence in online copy must serve a purpose and...

Any business must pay attention to the user experience it delivers. Whether visitors will keep browsing a website or bounce off depends on many important factors such as website design, ease of navigation, mobile version, loading time, etc. But there’s a...

The concept of serialization is being applied to marketing quite rapidly. But what exactly is serialized content? The basic principle behind serialization is that you take one concept or story and turn it into many more smaller/bigger ideas. The idea is to...

Trust is at the core of the relationship between businesses and customers. However, as of 2018, the world is facing a trust crisis. The average person is likely to have feelings of uncertainty or skepticism towards media, governments, and businesses. The...

How to Improve, Create, Reorganize and Successfully Sell with Your Content for the Rest of 2018 If you want to ensure continued success for your company, you need to employ strategic content marketing. Content marketing is what drives traffic to your...

If your content strategy is not generating the engagement and conversions you were hoping for, there might be different reasons for it. Maybe the content is not good enough, or the promotion efforts are lacking. Or maybe the issue goes deeper than that and...

There are many psychological factors we are not aware of, but which strongly affect our everyday behavior, including our buying decisions. For content marketers, understanding the psychology at work helps them craft more persuasive content. In this...

Chasing short-term returns on investment (ROI) may provide an immediate boost to your bottom line. However, you cannot expect to rely on this to lead to long-term success. Companies have become a bit over-concerned with their content marketing strategy and...

In 1964, Bob Dylan released the ever-famous track “The Times They Are a-Changing” from the album with the same name. These song lyrics couldn’t be any truer today than they were more than 50 years ago. But, what’s changing, you ask? Women! And, how brands...

Will you accept the lip sync battle challenge? Instead of focusing on where the challenge began or where it will go next, take a moment to focus on the core concept. One police precinct records a well-choreographed video that includes their entire...

It’s no secret that all industries have hopped on the content wagon: e-commerce, tech, law… even small local businesses have acknowledged the importance of building an online presence through content. In addition to that, due to the continuing rise of ad...