The internet is saturated with a lot of information on content, how to build it, optimize and distribute it. But there is a lack of structured information for people who work in content related positions. Content in 2020 will only gain more importance making it even...

More and more people are now using their literal voices to search for content and information, as a result of voice-to-text search becoming more popular on search engines such as Google. It’s fast, easy, and allows anyone – even children who cannot yet spell – to...

In 2016, Gartner predicted that 85% of consumer interactions will not need a human by 2020. As it turns out, their projection wasn’t far from the truth. Today, Artificial Intelligence (AI) has automated practically all industries – from manufacturing to communication....

With more than 4 million blog posts published every day, the online marketplace is an overly crowded landscape. It’s now more difficult to attract attention to your brand and sell more products/services. This is why you need interactive content in 2020. Content...

Content marketing is about sharing information to improve the reader’s lives. Companies are now using content for many reasons, with the final indent to drive the user to a purchasing decision. Although there are various websites, and not all of them are selling a...

To understand the value of data-driven creativity it is important to know that it has a big impact on the customer experience. At the same time, it allows companies to enhance and retain their customer base. This is why is data-driven creativity is big news for...

As you begin prepping for your content in 2020, you’ll want to make sure that you can get the most out of it. The simplest and most powerful way is to make sure that you’re utilizing dynamic content. So What is Dynamic Content and Why Should We Use It? Whether you’re...

As a content producer, your main aim is to engage your audience by pushing out high-quality content that is relevant to them. It is good to engage your audience. Communication creates a connection with your audience. This connection mostly leads to action - purchase...

Business is all about connecting with your target audience. In that process, Google provides the central hub. When the process works, the search giant continuously directs potential customers to your perfectly-tuned, finely-crafted content. But it doesn't always work...

By 2021, the content marketing industry will be worth 412 billion dollars. It has been expanding at a compound annual rate of 16 percent and the growth will be maintained by the end of the forecast period. There are several reasons why content marketing will continue...

Joker. When the news of the Todd Phillips-directed film first started circulating, Batman fans became super excited about the concept. There has never been a solo movie that specifically focused on Batman’s biggest archenemy. According to the curveball Todd Phillips...

There are content marketing mistakes that happen behind the scenes, and those which occur in front of your customers. Both come with their own set of problems, and both are relatively avoidable. The most recent trends in content marketing give some indication of the...

Whether your content marketing in 2020 will succeed or fail greatly depends on the value metrics analyzed within the strategy. As the old saying goes, the numbers do not lie. You may assume that your content in 2020 will have optimal performance based on surface-level...

In the years to come, social media communities will become more discerning and targeted than ever before. There has been talk about private communities for some time already. Mark Zuckerberg himself wrote in the spring of 2019 that Facebook communities will become...

Content marketing in 2020 will take up a new face. With more brands springing up daily, an essential tool in growing a brand is knowing how to develop a podcast that people want to listen to. Many podcasts do not attract the right audience or enough listeners, but...

Mobile devices have forever changed the way that consumers connect to and engage with brands and businesses. Think of the last time that you used your smartphone or tablet to perform an action, fulfill a need or make a purchase. That reflexive turn towards technology...

Google and Facebook both announced rollouts of major changes recently that will likely hit advertisers, businesses of all sizes, and digital marketing firms with some shifts. Facebook has long been criticized for its extensive use of customer data. A limited rollout...

When you think “content marketing,” you likely think of crafting expensive branded content, upping your graphic design game, or pricey ad campaigns. But not all content marketing strategies have to be rough on your budget. In fact, some of the best conversion...