Ever since the invention of the internet, the methods through which people go about a lot of things have been transformed. Marketing is, no doubt, one of the sectors in which this transformation has been evident. In the world of today, if you have a business and you...

It’s not enough to be a strong company with a clear vision and mission. Your vision and mission sum up the long-term goals and objectives. Beyond this, you must be able to deliver the kind of content marketing that attracts new people and keeps customers engaged. In...

In the world of marketing today, storytelling has become one of the most prominent ways to keep your audience interested. Content creators and marketers are using stories to connect with people. The stories can be anecdotes that use evocative language to relate ideas...

If you are a Game of Thrones fan, you are definitely aware of all the controversy going on around it at the moment. The highly anticipated final season received mixed reviews, causing a clash between the people who are still hyped about it and people who are simply...

Every organization has a story. If that story is authentic and it resonates with consumers, it helps that organization to bring in the big bucks. That’s because people are more likely to spend money on products and services they can relate to. Your story can be...

One report shows that Facebook now has more than 80 million business pages – a boost of over 20 percent from last year. The same report shows that nearly 80 percent of American consumers have discovered products on Facebook that they add to their shopping lists. More...

Do you ever see an item in a store and purchase it immediately? Chances are you may do this with a low-cost item like a book or piece of clothing but you won’t do it for a car or a pricy piece of software. You, like most customers, go through the sales funnel first....

The Battle of Winterfell. Arya Stark slays the Night King.  The victory is celebrated with a commemoration of the lives lost to keep Westeros free of white walkers… and a Starbucks coffee cup? Game of Thrones fans and critics more than likely expected the Battle of...

We are constantly in awe with the advances in auto-operating AI gadgets and technology. The future of content lies well within these advances. Chatbots have been given a lot of attention since the middle of 2018, and they are still growing strong. It is the latest...

You worked hard to develop an effective content strategy that works well for you and your target market. Perhaps you have spent countless hours examining various content marketing tips to help you take your strategy to the next level. However, the old saying “if it...

(And How Your Brand Could Learn A Thing Or To From This Multi-Billion-Dollar Franchise) The final piece of the puzzle known as the Avengers: Endgame just fell into place and it makes entertainment history with a record number of moviegoers paying good money to say...

With the theatrical release of Avengers: Endgame this weekend, Marvel is finally able to showcase the end of an 11-year cinematic era. From the standpoint of content creation, the Marvel Cinematic Universe (MCU) has taught an abundance of lessons on content...

What is the future of content marketing, and how is voice transition changing your strategic approach towards marketing? For the past few years we have been observing at the sidelines, how voice transition is slowly becoming a stable in marketing and content. Starting...

Once Thanos eventually got his hands on the last of the Infinity Stones, Marvel superheroes (and moviegoers alike) were overwhelmed with panic and anxiety. What would happen next? How would Thanos use his newfound power? The infamous “Thanos snap” has lived on long...

Creating an emotional bond with your clients could be the single biggest way to ensure their loyalty. With loyal customers comes strong relationships that tend to last the lifetime of your brand. These customer relationships are key to your business, ensuring that you...

Creating content for a blog, website or any other B2B content you have planned needs a little preparation. It takes more than the written word to attract customers, and this is where your buyer profiling and buyer persona strategy comes into play. What Is A Buyer...

Winter is here! The final season of Game of Thrones is going to hit the screens this Sunday and we can't be more excited about it. There are a lot of good shows around but none of them lives up to the popularity and the fan base of this mythical world. In fact, it was...

Being unique in the business world today is easier said than done. With so much competition, it is often difficult to communicate the message of why your brand is worth the attention to existing and new customers. After all, everyone is on the lookout to increase...