Small Businesses: Listen Up Most content marketers use and rely on buyers’ personas to understand their customer’s needs and develop content that matches those needs. But while they may develop a template or note some characteristics of their target audience, often...
Content writing is the new darling in the world of marketing. In this super-connected world, businesses use content marketing to increase their site’s traffic and result in greater conversions, sales, and profits. Well written web content can help companies to reach...
In 2021 content marketing will again face the landscape that began in 2020. This landscape includes what I call pandemic content consumption (PCC). PPCP refers to the adaptations we made to adjust to life at home, in lockdown, and specifically the ways in which we...
You may have heard it before, but it is true – 2020 really was a transformational year in Content Marketing. The pandemic upended the lives of nearly all of us when it forced us to stay home and created a nation of stressed-out consumers with more free time than...
To reach your audience, your best bet is to manage multiple channels in order to cover all grounds. Social media marketing is all the rage today and more and more businesses are focusing on it. While Facebook, Instagram, and Twitter all have huge numbers of users,...
