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2021 Is The Year To Refine Your Buyer Personas

2021 Is The Year To Refine Your Buyer Personas

Small Businesses: Listen Up Most content marketers use and rely on buyers’ personas to understand their customer’s needs and develop content that matches those needs. But while they may develop a template or note some characteristics of their target audience, often...
THE BEST CONTENT MARKETING MOMENTS OF 2020

THE BEST CONTENT MARKETING MOMENTS OF 2020

You may have heard it before, but it is true – 2020 really was a transformational year in Content Marketing. The pandemic upended the lives of nearly all of us when it forced us to stay home and created a nation of stressed-out consumers with more free time than...