Influencers can help you grow your business, but it’s not as easy as having them push your brand in a few blog posts and watching the money roll in. This is not only a misconception, but a dangerous one at that. A brand won’t attain any of its objectives with this way...
When you work in marketing day in and day out, it’s easy to get caught using the same handful of strategies over and over. Social media, content marketing, emails and blog posts – you know the usual suspects. Sure, these work, but they can also become stale when...
Most of us have heard of the overfriendly joking salesperson, they’re loud, crack lame jokes and so over the top that they eventually drive people away. We watch them in crazy car commercials and movies, and we laugh and roll our eyes. But, in the marketing world,...
Startups today face countless challenges. Those challenges are client-facing and internal. For founders, the challenges are personal and professional. Managing those challenges alone is a hefty responsibility and a formidable full-time job, to say the least. But at...
Today’s companies are laser focused on developing and converting leads. Technology is evolving and offering new ways to attract the attention of potential customers. However, companies must not forget the existing customer. Losing existing customers not only impacts...
