by Annie Ianko | Oct 19, 2018 | Blog post
The world of content marketing has changed a lot in the last ten years. New ways of attracting customers through content have appeared, while older methods still maintain their effectiveness. It’s important for marketers to keep track of which content formats gather...
by Annie Ianko | Oct 17, 2018 | Blog post
Humor, when delivered right, can engage audiences across demographics. Since the right brand of humor can help establish social camaraderie, it is often employed as an effective conversation starter. Somehow, it’s difficult to dislike someone who’s able to surprise a...
by Annie Ianko | Oct 15, 2018 | Blog post
Smart data, smart devices, and smart content: many marketers may agree that these are the keys to content marketing for the future. Nowadays, the Internet of Things transforms customer experience and opens up new marketing opportunities. More data is being collected...
by Annie Ianko | Oct 12, 2018 | Blog post
Any marketer worth his salt will tell you that content creation won’t go very far without a good strategy in place. A strategy provides direction, defines measurable goals, describes an action plan, and distributes roles and responsibilities. Knowing the high stakes...
by Annie Ianko | Oct 10, 2018 | Blog post
Out of all creatures that live on this planet, humans have the most complex and advanced brain structure. We like to think of ourselves as rational beings able to make the right judgment in any given situation. The bad news is that our minds play tricks on us. Think...
