Black Friday is the ultimate playground for the impulse shopper, who finally feels free to unleash his inner child and run wild and indulge in purchases of products long wanted or products never needed. Whatever the scenario, there is one underlying universal truth....
When people buy a product or a service, they prefer a kinship company, where the same values are shared. Customers would choose a business that understands their needs and priorities. And as a business, the best way to show your concern is to create a buyer’s...
The building block of any healthy relationship is trust. The relationship between brands and buyers is no different than any other relationship. It takes trust to foster and nourish brand loyalty, and trust takes time to build. As the buyer journey is shifting and as...
Since Covid-19 hit the globe, forcing millions upon millions of people indoors, many have gone to their computers, looking for something to do. Professionals, even freelance writers, looked for something—anything—to fill their time. Well, the lucky ones discovered...
Once upon a time being there on the web was a progressive step for businesses. Having a website developed was something to be proud of. What was once a mark of business growth and success has now become the norm. Businesses now have to keep up with their competitors...
