Once Thanos eventually got his hands on the last of the Infinity Stones, Marvel superheroes (and moviegoers alike) were overwhelmed with panic and anxiety. What would happen next? How would Thanos use his newfound power?
The infamous “Thanos snap” has lived on long after the theatrical release of Avengers: Infinity War in superhero chat rooms, fanfiction, Avengers: Endgame rumor mills and countless memes on social media.
You could say that the Thanos snap was the “snap felt around the world” in the Marvel Cinematic Universe (MCU). Either a superhero witnessed the disintegration of a fellow hero or they were the one randomly selected for disintegration.
With the theatrical release of Avengers: Endgame just days away, there is no need to rehash that epic moment or even to delve into conspiracy theories and other samples of speculation floating online. As always, the point of this post is to dive into the Thanos snap factor when analyzing your content strategy. How so?
Correction is Vital, Keep Your Content in Check
“This universe is finite. Its resources finite. If life is left unchecked, life will cease to exist. It needs correction… I’m the only one with the will to act on it.”
When Thanos uttered those words to Gamora in Avengers: Infinity War, most moviegoers may have viewed it as the expressions and thoughts of a madman. When you analyze the life of your online presence and your content strategy, though, you may clearly see the method behind the madness.
The Internet is a vast sea of consumers, companies, critics, commerce and chaos. However, the realm of your specific niche or target market is relatively finite in comparison. Your market may already be oversaturated with competition. More importantly, your online presence may already be oversaturated with content.
Your overall online presence will suffer dramatically if you continue to flood it with structureless content and no clear strategy in place. Many content creators make the mistake of just creating and posting whatever content they want whenever they feel like it – no structure, no strategy, no schedule. If you have done this in the past or even use this approach currently, you should do yourself a favor and “snap” away the imbalance. Correction is essential and should be embraced – especially if you want your online presence to keep surviving within your target industry.
It is true that your competitors may decide to move forward with their structureless approach. It may even seem as if it is somewhat successful. However, like Thanos, you must take the necessary actions to restore balance to your content and overall brand before it is too late.
“When I’m done, half of humanity will still exist. Perfectly balanced, as all things should be.”
Never Sacrifice Function for Fun
“Fun isn’t something one considers when balancing the universe… But this does put a smile on my face.”
Everyone wants to go “viral” these days – especially when you pay attention to the apparent overnight success experienced by a growing number of content creators and marketers. A misconception is that all you must do is have fun with the content. When you think of the most popular online videos (such as cats playing the piano, fun movie trailers and animated spiders with adorable voices), fun is a cornerstone of the finished product.
However, if you want to take your content strategy seriously and experience top-notch results, you must never sacrifice function just to have fun. Think about some of the most successful YouTubers and other viral content creators with lengthy resumes and solid track records. It is true that they may have fun, but the secret to their success proves that the real work occurs behind the curtain – not just on stage.
With a solid content strategy that gets the job done and creates lasting engagement with your target audience, you will have a smile on your own face as you enjoy the success of your blossoming online presence.
“The hardest choices require the strongest wills.”
Hard Hits from Competition Will Make You Stronger
“You should have gone for the head.”
Online content creation is a highly competitive industry. Your competitors will strive to strike whenever the opportunity presents itself. They may even strike you directly as hard as Thor struck Thanos’ chest with his hammer – delivering a blow that many moviegoers assumed should have done the trick.
Notice that Thanos did not feel the need to go blow-for-blow with Thor even after that potentially fatal encounter. He knew that his plan was already in motion and that he would essentially have the last laugh once it was executed.
With a well-developed content strategy, you do not need to worry about how your competition will strike your industry or even counter your content with posts of their own. That is where many content creators mess up today and end up jeopardizing their reputations as a result.
Your audience does not want to be part of some immature spitting contest between you and your competitors. They are simply looking for the content with the most value that makes the biggest impact.
Pay closer attention to how Thanos executed his strategy, and you will be able to transform your own world-changing strategy…in a snap!