You Only Need One Ingredient to Make a Dent With Your Content
Content writing is one of the best ways to build a successful business. It’s also one of the least expensive! Companies spend a fortune on advertising, but they often forget that content can boost their visibility and result in a loyal customer base. Expensive advertising methods such as CPC and banners can make a large dent in your yearly budget. However, there’s one ingredient that will make a dent with your content.
Why is Content Important?
When the internet began, a website was something large companies used to connect with their large customer base. Today, if you don’t have a website, then you won’t have a successful company. Websites have gone from desirable to necessary and content writers are in more demand than ever.
Good content gets a website more traffic and enables it to grow. SEO content is tailored for search engine results and much cheaper to do than paying for advertisements. By adding specific words to content, marketers can achieve high rankings on search engines and get more website traffic.
While SEO driven content plays a vital role in getting visitors to your website, blogs and articles are essential to building a loyal following. Blog posts can be informative, engaging, emotive and descriptive. They should inform audiences about a service or product, but also talk about relevant topics.
Most marketers know that their content should be useful, and relevant. They also know about the many types of content to use.
There are many types of content and each has its advantages. Using a mix of each will enable you to create a diverse website and reach your target audiences.
- Videos attract the customer’s attention and make it easy content marketers to reach busy people. Platforms like YouTube are ideal for companies to gain a larger following.
- Infographics enable companies to provide useful statistics and facts by using visuals.
- Case studies are often overlooked but are so valuable. Companies can show their customers how their products or services have benefited others in the past.
- eBooks are long-form content and offer additional information for consumers and generate leads for companies.
- Interviews with customers or industry experts give companies a better reputation. They can be articles, videos or podcasts.
- Social media is one of the most effective and free methods for marketers to get their content seen.
The Recipe For Success
There are loads of content marketing tips online and using them is vital for a companies success.
You’ve probably heard of the phrase Evergreen Content, but do you know what it means? News-related content has a shelf life, but evergreen content will never become irrelevant. This content provides useful information and can be recycled multiple times.
Find the Gaps
You know you should write about a certain topic, but what’s your theme and headline? Performing a search on Google can enable you to find gaps for your content. This means it will rank higher, and you’ll find more readers.
Build Your Toolbox
Just like you have a flashlight, spanner, hammer, and nails at home, you should have tools for your content. This includes analytics tools, email marketing software and much more. Use them to maximize your content strategy.
Quality Not Quantity
We all know that long streams of information aren’t what readers want. They want digestible chunks of content, which provides some use for them. Split your content into headings, sub-headings and include images to make it more appealing to the reader.
The Secret Ingredient
So if we know the general rules of content, then what’s this article about? There’s one secret ingredient that can up your content game and gives you the recipe for success. It’s time to add some interactivity.
Every marketing decision you make should get one result; an actionable decision from your customers. This can be to get readers to subscribe to your mailing list, buy products, sign up to a newsletter, or to follow your blog. While creating effective content can help, interactive content is the answer to all your problems.
Audiences love it when content engages them and they feel a part of it. Interactive content enables the customer to make choices, give their opinion and be an active participant on a website. Instead of skimming through a piece of content, the audience remains alert and absorbs what they’re reading, watching or hearing.
How to Make Your Content Interactive
To create interactive content, you need to understand what it is and how to tailor it to your target audience. Here are four types of interactive content.
Polls and Quizzes
People love sharing their opinions, and social media has given consumers a platform to do this. Many marketers can see the benefits of including the reader in a piece of content and turn to polls or quizzes to incorporate them.
Polls offer people the opportunity to share their thoughts on important topics and see what others have said. For example, a poll could be “Do you think we should have harsher sentences for people that abuse animals?” A simple yes or no box means consumers don’t have to write a long comment, but can still interact with your content.
Quizzes give your content a fun element and can encourage consumer loyalty. Some examples can include a reader finding out which Hollywood star they’re most like, or their personality type.
Interactive Infographics go further than normal infographics because they involve the reader more. There’s an opportunity to tailor the data presented and personalize it for each reader
Money is on everyone’s mind and it’s one of the biggest factors when customers are making a purchase. Cost calculators allow customers to see how much a service or product would cost them dependent on their circumstances. A great example of a cost calculator is the fuel calculator from Bayswater Car Rental.
Marketing agencies, subscription services, and many other companies use cost calculators to generate leads and gain new customers. No company should underestimate cost calculators and it’s the same with comparison checkers. Consumers use them because they don’t want hidden costs.
Candy Crush and Angry Birds took over our Smartphones and revolutionized mobile gaming. It’s only natural that content marketers want to capitalize on this trend. Creating the right game can encourage users to spend more time on a website and encourage brand loyalty.
Siemens created a game called Power Matrix, which encourages players to build plants using clean energy. It also promotes a positive environmental message and makes the company appear socially conscious.
Video content is the future, there’s no disputing that. However, are you making the most of your videos? They should have interactive features such as hotspots, which direct users to specific parts of the website. Here are some great tips for creating interactive videos.
Building For The Future
As technology continues to change and evolve, content marketers must move with the times. Consumers are demanding accessible content to fit in with their busy lives. One of the most vital elements of content marketing is personalizing content.
Interactive content speaks to users and works with your blogs, articles, and videos. Using it is essential for your future success and set you apart from other content marketers. If you’re looking for inspiration, then check out these fantastic examples of interactive content.
Trust Iris Content with Your Brand
When it comes time to pick a content provider, a bargain isn't always the best way to go. Content is more than filler; it's what draws visitors to your site, but inspired content keeps them there. It keeps them coming back. Content is a relationship. It's your brand. We get it. Furthermore, we can deliver it. Contact us today for a quote.