The Favorite Content Promotion Tools in 2018: What to Expect Next Year
Content marketers need to find strategies, solutions, and techniques to attract customers and promote a business. It’s difficult to do, and with consumer needs changing regularly, it requires some out of the box thinking and useful tools. What tools will dominate content marketing in 2019? To know, we need to look at the best tools 2018 offered.
Favorite Content Promotion Tools in 2018
Email marketing is one of the most effective ways to promote your content. BuzzStream lets you send emails, manage relationships with up to 100,000 contacts and track your email marketing success. The software enables you to create a template and see how many people are opening your emails and clicking on the links. The overall purpose of BuzzStream is to organize content promotion.
Medium is a giant blog that everyone can post to. It means your posts will reach a mass audience and you can post articles on any subject. The main advantage of Medium is you can repost published content. According to SimilarWeb, Medium attracts nearly 100 million visitors each month.
This cost-per-click service pushes your content across the top publishers, giving it more visibility. The company promotes a lot of content, so you’ve probably clicked on something from Outbrain before and not realized it. There’s a minimum $10 spend per day, but it’s worth it if you want your content to attract web users.
Social media is one of the most important content promotion tools, and it will continue to be vital for content marketing in 2019. MeetEdgar is different from Hootsuite and TweetDeck because it will share old posts. This means that users will get to see posts they may have missed, and you’ll maintain a constant presence on social media.
Triberr connects people that use or share the same type of content, and forms groups called tribes. People can work together to support others content efforts, so it’s great for reaching a larger audience.
Sumo is a powerful content promotion tool, with a wide range of features. The two most popular are the share button and list builders. Share buttons display on each page and highlight how many people have shared posts. The list builder enables you to reach your customers through email marketing pop-ups.
Content Promotion in 2019
The content world is constantly evolving, so what can we expect to see in 2019? Using the best tools is essential for a company’s success. Here’s what the future holds.
People want content that is informative, engaging and easy to digest. Video content has risen in popularity due to explainer videos. The show customers what a brand can do and are more interesting than reading streams of text content. More videos with interactive content will appear in 2019.
Consumers want to know a product does what it claims to. Case studies are huge in content promotion, and more companies will use them. A great example of a successful case study use is dieting websites. They show before and after photos which give customers hope that the product will work for them.
Millennials don’t want to see old content, so the focus in 2019 will be to post new content regularly. Content will change daily, and there will be a constant stream of new information for users.
AI is set to take over the world, and it can also help content marketers. NLP (Natural Language Processing) will assist writers in content marketing. In the future, we’ll see machines that create content for us.
Tools to Look Out For
Successful content marketing in 2019 will depend on your strategy, the media agency you use and how they implement a successful campaign. It’s also vital to find the correct tools to promote your content.
Wirecast is the top place to go if you want to make and share live videos. The live video trend began in 2016 and will continue to grow.
MeetEdgar gives users the chance to view content they may have missed. It will play a vital role in 2019 as users demand more content.
Media suites will be central to content promotion. With so many marketers looking for an easy way to create, share and analyze their content, the “all-in-one” approach will continue to grow. There’s no doubt that Artificial Intelligence is the future, but content marketing in 2019 still depends on tools to help marketers create engaging content to reach mass audiences.
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