Six Signs That It’s Time for a Content Revamp
If you’re a content creator, then you know that regular content creation is a must. However, sometimes parts of a site or blog may fall by the wayside in the pursuit of content creation. Those elements that get left behind may become outdated, bringing your overall content into question. Use the following content marketing tips in order to see if your content is in dire need of a revamp.
Sign #1: You Don’t Have a Blog
One of the biggest content marketing tips is to blog. You may have thought that having social media accounts for your business would be enough. The numbers say otherwise. According to Tech Client, websites with blog content retain 434% more search-indexed pages than those without blogs. The most effective SEO technique is content creation. If you don’t have a blog, you need to create one. Not a writer? That’s okay. Companies like Iris Content can help with content marketing or even help you hire content writers. No matter what, if you’re serious about being successful in an online-driven world, you need a blog.
Sign #2: Stagnant or Receding Audience Engagement
Take a look at your social media platforms or your blog hits. Your audience engagement should be increasing. There may be periods of plateau, but, overall, audience engagement should increase with time. Viewers should become loyal and keep coming back. New viewers should increase over time, combining with the loyal audience you already have. If your numbers are staying the same or getting smaller, there’s a huge problem. Think about revamping your platforms to keep your audience and draw in new people.
Sign #3: Less-than-Stellar Sales
Whatever your business sells, it should be selling. The bottom line is that no matter what content marketing advice you’re taking, you need to be seeing the results of your effort. According to the Content Marketing Institute, content marketing drives 6x higher conversion rates as opposed to other methods. This means that you should be seeing monetary results for the content creation you’re outputting. If not, you need help with content marketing. You can read about SEO, keywords, ROI and all of the other content marketing tips out there. You can even hire content writers to help you get the job done. Whatever your specific situation may be, if your sales are less than stellar and you’ve been using content marketing, help yourself out of that funk you’re in.
Sign #4: Your Accessories Are Dusty
Many people are sensitive to others talking about the way they dress themselves. We all are, to some extent. However, if your website and/or blog has dusty accessories then you need some serious content revitalization. What are dusty accessories? They’re the color theme, picture quality and font choices you’ve made for your sites. They are the little customizations that you’ve made to your site, hopefully over the months and years. If you made your site in the beginning and have just left it alone since then, then this is for you. Some fonts, color themes and pictures are completely outdated. They make your site look dated because they are dated. Comic sans? No thanks. Color themes available on the almost-dead Myspace? Stop it. A grainy low-resolution photo as a banner image? Absolutely not. If you’re not sure whether your site is visually dusty or not, ask anyone under the age of thirty how they think it looks. If you want brutal honesty, ask someone under twenty.
Sign #5: You’re Relying on Dated Data
Keeping in line with the don’t-be-dusty theme is the piece of content marketing advice that says you shouldn’t use dated data. Technology has progressed so rapidly that statistics from ten years ago simply no longer apply to modern reality. Even a few years ago is pushing it. Really, aim for data that is relevant within the last two years. Anything beyond that should be used as comparative data, not presently-applicable stats. If your site has a bunch of stats from five years ago when you had a burst of creativity and revamped your site, it’s time to do it again. No need to delete old content written with those stats, just make new stuff. You can reference your older content in your newer content. This creates a loop between what you knew then and what you know now, making yourself appear vastly knowledgeable, both about current trends and past statistics.
Sign #6: You Don’t Connect Yourself with Relevant Media
You don’t need to watch every episode of every hit TV show. No one is saying you should binge watch all of Killing Eve, Sharp Objects and Atlanta at once. But if you did, no one would blame you. Even better, your audience may have a lot of interest in what you’d have to say about that media and how it relates to your own business. For example, in an interview with Refinery29, Gillian Flynn, the author of the 2006 novel Sharp Objects, noted that she’s been binge watching Killing Eve with her husband. They were really impressed by the show’s reversal of gender roles and the subversion of expectations concerning women in action. Now, as anyone who has read or watched a Gillian Flynn-based story can tell you, Flynn is all about the different aspects of female strength and the dark places women can get to, both in the world and in their own mind. Flynn keeps relevant by reading the news and consuming current media along the same lines as her own. She can connect current topics to her own works. Take a note from Flynn’s playbook and see how your work connects with current relevant media. Your audiences may be interested to find out that you see ties between content building and the Stranger Things Season 3 Teaser or between your existing content and the SOLO: A Star Wars Story movie. Talk about engaging content!
Don’t Be Afraid to Revamp Your Content
Change is a good thing. Don’t be afraid to revamp your content. Using our six signs, you should be able to gauge whether or not you need help with content marketing. Keep our content marketing tips in mind while revitalizing your site. Remember, if you need any advice, we at Iris Content are always here to help you hire content writers or provide content marketing advice and consultation. Let’s rejuvenate your site and get your audience engaged today.
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