Does the Customer Control Content in Today’s Data-Driven Business?

Is the customer always right? This is an interesting question considering content creation’s basis in content marketing tips aimed at target customers. So, really, it isn’t really about the customer being right. It’s more about your content being the right fit for your target customer.

Your target audience feedback provides a great sounding board for the applicability of your content or services. Target audience feedback is an excellent reality check for when you think you’re nailing it, but something is missing.

The following content marketing tips detail how you can use customer feedback to decide what you post and create.

Don’t Fear the Data

First of all, you must know your target audience. This consists of everyone that would have an interest in your service or product. There are many ways to narrow down a target audience. Looking at hard demographic and psychographic data is one of the best ways to get a more holistic picture.

Demographics include:

  • Gender
  • Age
  • Location
  • Education
  • Income
  • Occupation
  • Marital Status
  • Ethnicity

Psychographics include:

  • Values
  • Hobbies
  • Interests
  • Behaviors
  • Lifestyle Preferences

Once you narrow down your target audience, you can better understand why people are interested in buying your content. Then, you can apply content marketing tips aimed at their wants and needs.

Use Customer Feedback to Craft Content

We’ve established that it isn’t a matter of the customer always being right. But it would be downright wasteful to ignore customer feedback when creating new content. Their feedback should drive your company vision forward, keeping it relevant, helpful and specific.

Helping Hand One of the foremost items on your agenda should be making your products or services helpful to your customer. People buy what will help them. So, if you’re receiving weak customer feedback ask yourself a few questions. How can my content help the customer? What does my target audience have trouble with and how can I help them? What causes stress or pain to my target customer and how can I alleviate that for them?

Stay Relevant A part of knowing what your ideal customer needs is knowing what they need right now. Markets fluctuate quickly. What a target audience wanted a few years ago, or even a few months ago, simply won’t cut it. You need to know what they’re talking about now. That way, the services or products you offer will align with their current needs. It lets the customer know you’re thinking of them specifically, not just aiming for a one-size-fits-all fix.

Be Specific Let the customer know you’re not trying to hard-sell them something created for a broad audience. Be specific, not broad. Find the audience’s needs. Narrow them down. Target those new specific needs. Catering to a specific demand is just smart business.

Branch Out What if you find multiple personas within one target audience? A one-size-fits-all approach simply won’t work. Obviously, you cannot create content that will appeal specifically to all personas at the same time. Instead, use content marketing tips to create different branches of your content. Diversify your content within the bounds of your brand goals and company vision.

The Dynamic Draw Your target audience demographics and psychographics are constantly evolving and so should you. Use content marketing tips you gather on your target audience and be dynamic. Your company, brand, vision and content should be progressive, not stagnant. Customers are well aware of fading content. They will respond better to a dynamic draw. So, make sure to evolve while keeping within your company’s vision and goals.

Goal: The Customer Thinks You’re Right

Love & Loyalty The reason for using content marketing tips in the first place is to better give your audience what they need. Over time, customers that align with your company and content will develop a relationship based on experience and trust. This continued connection with your content creates brand loyalty. The customers come back to your site on their own. They love what you create and want to see more of it. Loyal customers can be a hugely positive force for your company, content and future goals.

Promoting for Free Loyal customers may promote your brand and content on their own sites for free. This could be reblogging a post or pinning a beautiful picture. It could be talking about your brand on Facebook and linking your site. It could be shouting out your company in Youtube videos or Instagram stories. They do it purely because they love your content. This type of authentic content marketing is extremely effective today, especially with younger audiences. They see people promoting your content, not because they are being paid, but because they really believe in it. This type of marketing is effective because that person’s audience is already invested in them. So, their followers are seeing someone they’re engaged with, engaging with your content. It feels like a friend they really like is recommending their favorite product to them. It is more personal and less aggressive than other forms of marketing.

Know Your Customer, Know Your Content

Ultimately, it isn’t about the customer being right. It is about using content marketing tips to know your customer. The final step is proving to them that you’re right for their lifestyle by being helpful, relevant, specific and dynamic. Let your customer feedback provide a launching point for your company’s future success.

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