Keep’em Hooked: How To Retain Your Readers’ Interest With Your Blog

Writing a blog isn’t the easiest thing in the world. There are some missteps that you need to avoid to ensure that the blog is interesting and makes readers want to read it through to the end. There are also some things you can do that will keep your content captivating to the end.

Choose an Interesting Topic

The first rule that you must follow if you want to create captivating content is to start with a topic that is of interest to readers. If the topic is boring you will find it difficult if not impossible to keep people motivated to read to the end of the post. Sometimes choosing a topic can be the most challenging part of blogging.

A good topic should be of interest to a large number of people so that it gathers the most interest. Consider topics that rank high among Google searches or issues that are topically current or fresh. Remember your target audience when you pick a topic for your blog post. It needs to have some relevance to your readers. Of course, some topics are inherently more interesting than others. It’s up to you to make your content as engaging as possible.

Follow Structure

To make sure that you make all the important points you want, consider utilizing an outline. The outline can be very simple with bullet points that detail the significant issues you want to include. Once you have an outline you can begin online content creation with confidence, knowing that you won’t leave out anything that is essential to the piece.

Work from the outline to write interesting content about each of the particular ideas in each section. Fill in the content with useful facts. Use links in your content that allow readers to find more details about the facts you present in the article. This immediately establishes you as an expert and also makes readers more interested to continue reading ahead.

Make It Visual

Online content creation requires you to make the text visually appealing. If a reader sees a page full of text that is not broken up with subheadings it can be overwhelming. It will certainly make most readers stop reading at the first paragraph. Reading the page has to be easy and appealing. Use font types that are clean and easy to read without a lot of fluff. Add some visual interest with different sized headings or with bold or italics.

The white space on the page should be compatible with the content. Paragraphs that are short are better than those that are too long. Some copywriting experts say that you should keep paragraphs to a maximum of 7 lines. If it’s much longer than that you will lose readers. Use bullet points or text blocks to create more interest in the content.

Don’t Give Away Too Much Too Soon

One of the biggest mistakes writers can make is to give away too much information too soon in the blog post. Rather than laying out all the details at the start of the post you need to save some to scatter throughout. While it may be easier to simply provide everything that you know all at once, it’s no fun for readers. The result will be a quick skim of the first paragraph and no more.

The best way to give readers details is in a concise and methodical manner throughout the content page. Present new ideas at the end of a section so readers will be interested and want to continue reading ahead. When you provide details, only include the necessary information that pertains to that section of content. You may even want to refer to details that will be covered later. For instance, you can say that you will cover a particular concept in more detail later in the article.

Use Subheadings to Guide Readers

You want readers to read your entire blog to the end. One way to achieve this goal is to utilize subheadings. Subheadings are useful tools for writers to use as a way of guiding readers through content. Use subheadings to break up content into more readable chunks and to create more interest in the blog. Just as you don’t want to give away all of your information at the beginning of the post, you also don’t want to give away all the details of the blog in the subheadings.

Subheadings are a good way to help readers skim for content they want to read. Most online readers are impatient and will review content for just a few seconds before deciding whether to continue reading. You want to grab the reader with a compelling title and keep them interested with equally gripping subheadings. Those who skim will be more apt to read the article to the end if the subheadings are interesting.

Add Appealing Photos or Charts

You can use interesting photos or useful charts in your blogs as a way to engage readers. Keep in mind that you don’t necessarily have to add the photo at the top of the post. To keep things more remarkable choose photos that grab the reader’s attention. At the same time, the photo should be related to the content that you provide. You can create a graph or chart that gives readers a visual representation of the information you provide in the content. Add these items near the middle to bottom of the article so that it guides readers to read to the end.

Once you have completed the article read it aloud so you can see where any changes should be made. You have the opportunity move content around, delete unnecessary items and add more interesting information. If you need to punch up the piece look for areas where you can include more facts, add more details or include a photo or bullet points. These tips will help bloggers create better online content.

Trust Iris Content with Your Brand

When it comes time to pick a content provider, a bargain isn't always the best way to go. Content is more than filler; it's what draws visitors to your site, but inspired content keeps them there. It keeps them coming back. Content is a relationship. It's your brand. We get it. Furthermore, we can deliver it. Contact us today for a quote.