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Instagram Content Marketing: How to Get Started and Why Is It Worth It For Your Business

Your business may find itself fighting against the trend to use social media. Or, you may be one of the companies that are struggling with its social media strategy with unsuccessful results. Choosing Instagram as your preferred platform to promote and boost your business can be an effective way to gain customers and increase your overall company revenue. As a newbie or a novice to Instagram, these content marketing tips can help you effectively use the social media platform, giving your business the publicity, it deserves in the process.

Photograph by Voy via Bigstock

1.      Create Your Account

Starting off on Instagram is a relatively simple process if you are not there already. All you need to do is open an account. Creating your Instagram account is the first step in getting noticed by your customers. Remember to keep your company brand consistent and choose a name that is easy to remember and find. Add your company logo, a catchy bio, and don’t forget your website address so your customers can find you.

2.      Link Your Other Social Media Accounts

It is also a wise idea that if you have other social media accounts, you connect them through Instagram. This will allow you to post simultaneously on each with one post on Instagram. Your customers will notice that you have made your way to Instagram and begin to follow you there too, bolstering your fanbase.

3.      Develop Your Content

Instagram is the ideal platform for pictures and videos. By sharing fresh content (and lots of it) on your Instagram account, you’ll entice your customers. Think about showcasing your products, location, services, or even your favorite clientele. Having a robust strategy for posting content can help keep your customers engaged and interested in your business. The more followers you gain, the more likely your revenue is to increase. These customers will look to buy from you based on the persuasive posts you have provided on Instagram.

4.      Hashtag What Matters

Hashtags are an effective way to help your customers find your Instagram account. This is one of the content marketing tips that often gets overlooked but can be extremely efficient in its use. By using hashtags in the messages that you know your customers frequently search, you can draw them to your company page. It also provides an easy way for new followers to see your posts that might interest them. They will then begin to follow you and may even turn into a loyal customer for years to come.

5.      Engage, Connect, And Inspire

Now, that your posting content, hashtaging like crazy, and increasing your fanbase, you need to connect with your customers. Your followers may have questions or comments that need engagement. Being hands-on with your approach to Instagram can ensure that your followers stay with you for the long haul.

Don’t be afraid to comment and react to what they have to say. The more you connect with your customers, the apter they are to understand your brand and your company vision. Getting them onboard can ensure they buy from your business when the need arises versus your competitor that may be in the dark ages with their Instagram strategy.

Allow Instagram To Transform Your Business

So, you’ve set up your Instagram account and done your due diligence in posting, but you may wonder if it is really worth the effort. It is! You can gain valuable information about your customers through your posts and use it to enhance your business as well as the products and services you offer.

1.      Understand Your Customers Better

As you engage with your customers, you will soon find out what their personal likes and dislikes are. This is the perfect opportunity to gauge their interest in a new product or service that you intend to offer. You can also find out why a product doesn’t sell as well as it should. You’ll know what products your fanbase demands and which ones they can do without. It can help you streamline your business and allow you to provide the products and services that your customers really like and do want to buy. Talk about an effective way to run your business; all by using Instagram.

2.      Useful (And Cheap) Option To Promote Your Business

Thanks to Instagram’s easy and free platform, you can promote your brand without having to dump the majority of your marketing budget into it. It is one of the content marketing tips that can really help a business get the recognition they are looking for even if you are on a limited budget. By posting content that is effective and reaches your customers in a positive way, you can quickly become a more visible business that consumers turn to for their purchases.

3.      Creative Way To Increase Sales

One of the most significant advantages that Instagram offers is the ability to generate sales quickly. Using innovative and crafty messages can help entice your followers into buying from you and increase your profits in a matter of few ingenious posts. Be careful of using sales tactics such as “buy now” to promote your products and services. Your customers will see right through this message and know that you are looking for a quick buck. Be thoughtful in your sales approach and use this medium to your benefit. Fun and witty messages work best and can help you grow your profits just by posting the right content and message on Instagram.

As you begin or strategize your adventure on Instagram for your business, keep these content marketing tips in mind. They can go a long way in allowing your brand to make the most out of this social media platform. You’ll benefit from the increase in revenue and see your customer base grow significantly. The more followers your Instagram page can amass, the better your brand will perform – all at a price that you can afford to promote your business.

Annie Ianko

Chief Content Officer

Annie has over 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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