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Iris Content Tips from Our Writers: Creating a Very Efficient Infographic

Did you know that infographics are liked and shared three times more than other content on social media? There are several reasons why infographics work so well. For a start, 90 percent of the information transmitted to our brains is visual. Such information is easier to perceive than text. In addition, the audience’s attention span is going down, which is why people look for simple and easy to understand content.

If you’re not using infographics as a part of your content marketing strategy, you’re missing on a huge opportunity to engage your audience. A good infographic has a couple of key characteristics. Here are the essentials to focus on in order to increase effectiveness and help your infographics reach the biggest possible number of people.

An Efficient Infographic Needs a Killer Idea

When you rely on a cliché, you will get a meh outcome out of your infographic creation efforts.

A fresh concept is the heart and soul of infographic success (the rule applies to the creation of all types of content). Think about your target audience, think about your strengths and niche experience. Based on such analysis, you can come up with a great idea that will reveal a fresh perspective.

Photograph by g_peshkova via Bigstock

Simplicity and Focus

An infographic is not an article or a whitepaper. Keeping it simple and focused will be essential.

Choose one idea and stick to it. An infographic is not the medium for the exploration of complex concepts. You’ve probably come across infographics that force you to scroll and scroll, and scroll. Chances are that you’ve given up midway through the scrolling.

It’s much better to keep an infographic simple and focused than to attempt tackling a complex issue through it. if your idea is sophisticated and difficult to develop, you may want to create a series of infographics to address the individual themes under the topic.

Focus on one direction and stick to it. Putting together facts and figures for the purpose of just throwing an infographic together is not going to work. All of the information you include should be there to support the main theme.

Design Also Matters

An infographic is highly visual. Even if you get a good content idea, you can kill it through poor execution.

The best infographics feature visual flow. There should be a clear hierarchy. If the viewer doesn’t know where to look first and what the leading theme is, they will probably give up on deciphering your message.

The images, icons and visual cues should tell a story. Something as simple as the addition of a dotted line to connect the different elements will provide indication of which element comes after which, simplifying the extraction of information from the infographic.

Focus on a Descriptive, Original Headline

Just like in the case of articles, you have to rely on a powerful, relevant headline to draw the audience in.

Infographics are somewhat informal, so you have the freedom to be playful and humorous with the selection of a title. If there’s an insider joke your particular audience is going to understand, you should certainly rely on that.

A good headline is relevant, it describes the infographic and it tells the audience why the infographic is worth exploring. If possible, keep it short. A 70-character limit has been set as the optimal title length for an infographic.

Choose the Best Data Representation Option

Most infographics will present statistics and figures to support an argument. The problem with such data is that it tends to be quite boring. A good infographic takes a number and turns it into something fun through proper visuals.

Research data can be very complex. The infographic is a simple medium that maximizes comprehension. Complex data should be made easy to understand both through copywriting and through design.

To accomplish the goal, condense the numbers and look for a functional representation in terms of visuals. A chart is the simplest option in terms of making complex numbers easy to understand. If you don’t know how to accomplish the goal, take a look at the following infographic examples. They provide a clear illustration of how boring numbers could be put into context for the purpose of increasing both relevance and engagement.

An efficient infographic is all about relevance, originality, good copywriting and good design. Don’t underestimate the importance of any of these elements. If one is missing, the others will not compensate for the shortcoming.

This blog is authored by Iris Content’s lead copywriter Violet Farrah.

Violet Farrah

Lead Copywriter

Violet Farah is a journalist by education and a writer by heart. Her copywriting journey began in 2005 after she graduated from university. Over the years, Violet has worked as a reported, newsroom editor, SEO experts and web copywriter. Today, she’s a published author, she works with multiple clients from all parts of the world and her passion for writing is stronger than ever.

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