Content marketers are spoilt for choice when it comes to the type of content they can use to engage readers. There’s the easy-to-consume infographics, the hearing intensive podcasts, visually oriented social media posts and even digestible listicles. But one form of content will never go out in fashion, not even in 2018. I’m talking about blogging.
Blogging has come a long way since the late ‘90s when people simply jotted down their thoughts. Now bloggers have to worry about search engine optimization (SEO), factor in audience research, support facts and opinions with data and add visual elements to grab readers’ attention.
In 2018, blogs are going to be more popular than ever. However, certain trends are going to be extremely popular in the upcoming year. Below are some of the latest blogging trends and content marketing tips for 2018:
Posting a Few Blogs Weekly
Once upon a time businesses demanded content writers to churn several short and crisp blogs daily. But those days are long gone.
According to a survey by Hubspot, companies that published 16 or more blogs per month got almost 3.5 more traffic than those who only published 4 or less posts every month. Which means, it’s time to skip producing content every day and focus on publishing 20 or so high quality posts every month.
Spend More Time Creating and Crafting Content
While the frequency of blog posts is decreasing, the quality of each post is increasing. This makes sense since marketers are spending more time creating and publishing valuable content a few times every week.
Moreover, not only is the quality of posts improving, but writers are increasingly publishing long-form content over short ones. A survey by Orbit Media supports this emerging blogging trend in 2018. It found that in 2014, the average blog post length was 808 words. In 2015, it increased to 887 words. In 2016, the length of a typical post was 1054 words.
If you’re looking for the latest content marketing tips for 2018, this is one you should implement in your content marketing strategy: Spend time creating high quality and slightly lengthy (1,000-2,000 words) blogs.
Add Videos to Blogs
You’re already adding high resolution pictures to your posts right? Well, it’s time to make your content even more media rich by adding a video.
People are watching videos now more than ever. Techcrunch crunched some numbers and found that a staggering 1.5 million YouTube users log in every month to watch videos. Yup, Internet users are devouring this medium every single day. So content marketers must incorporate videos into their content.
Worried about creating a video? Content marketing tips for 2018 suggest hiring a content agency, making explainer videos using templates available online if you aren’t comfortable talking behind a camera or using a freelancer. There are plenty of ways you can create short, easy to watch videos on YouTube.
Document and Stick to a Successful Content Marketing Strategy
2018 is all about documenting and standardizing your content marketing strategy. You can’t just blog and let it sit on the web. You need to create content consistently every week, promote it on social media channels, email or with the help of influencers and finally measure the blog’s results using Google Analytics.
One of the most important content marketing tips for 2018 is to measure, measure and measure. How else will you know which posts are garnering hordes of traffic and which ones have suffered an early death on the web?
Besides measuring, you need to implement a content marketing strategy that works for your business. This strategy should include having a monthly schedule to ensure that you publish 16 or more blogs (Neil Patel recommends using your Google Calendar), using SEO tactics to increase visibility in the search engines results page, promoting the published content on social media, measuring and monitoring results and repurposing old content whenever you can.
So there you have it – the latest blogging trends of 2018. If you examine these trends, you’ll realize that it basically mimics everything that content marketing experts have been harping for a long time: Write high quality, original and long-form content, make blogs rich in media by adding images, videos, charts or podcasts and find a content marketing strategy that works for your business.
You can’t just sporadically publish blogs that you feel like. Everything must be researched, planned, organized and measured.
Do you need a clever, organized and creative content writer to consistently create relevant blogs for your business? Look no further than Iris Content. We believe in quality over quantity, always.
Chief Content Officer
Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.
Contact Annie for more news about the content marketing world
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