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Being a Small Fish in a Big Pond: Is Blogging Still Helping or Hurting Your Small Business?


JUNE 2017

With the growing number of content marketing methods and tools available today, it is no wonder why business owners and other professionals question the relevancy of brand new blogs. Over 409 million people view over 23.6 billion pages on WordPress each month.  If you do not already have an existing blog, would it even be worth trying to start one for your business now? Or, would your posts just be trampled and overlooked by the powerful flood of existing blogs?

Gain the Trust of Customers and Clients

Informative and engaging blogs help to boost credibility as an authoritative expert within one’s niche. Did you know that more than 80% of online consumers in the United States trust the advice and information published in blog posts? Once you gain their trust, you will gain their business as well as their loyalty as longtime clients – creating a massive opportunity to build your business and revenue stream.

Do Not Expect Viral Traffic Overnight

If you expect to draw a massive crowd of viewers and readers with your very first blog post, you should consider drastically lowering that expectation. It takes a considerable amount of time for most successful blogs to start generating consistent traffic and clicks. Therefore, patience plays a crucial role in the overall success of your blogging endeavors – especially when you are an inexperienced first-time blogger trying to build an audience from scratch.

Traffic Generation Café reports that blog traffic generation for most sites increases up to 30% once 21-55 blogs have been published. What is your current blog count? Map out a content schedule that allows you to strategically publish content over the next 3-6 months. Pay close attention to how your traffic changes month after month while doing so. Who knows? You may even strike oil with a viral post along the way!

Regular Blogs Generate Regular Leads

Perhaps one of the biggest reasons why blogging will help your company’s online presence and reputation instead of hurt it is due to lead growth. Studies show that even small businesses with regularly posted blogs generate 126% more leads than their competitors without blogs.

Add Engaging Videos to Enhance Your Content

Words can be great and images can be captivating. However, the substantial value of embedding videos into blogs and other forms of online content is understandable yet uncanny! One report claims that the average person views over 180 videos online each month.

When you think of the growing popularity of such video-filled platforms as YouTube and even Facebook, the truth of that figure is crystal clear.  However, there are still a lot of blogs and websites online currently that do not have a single video. That provides a major door of opportunity for you to catch up and succeed as a first-time blogger.

The Key to Outperforming & Outlasting Competitors

A small fish in a big pond has to find ways to stand out to get noticed. The same is the case with businesses and brands diving into the lake of blogging for the first time. Do not become overwhelmed by what so many other business blogs are doing. On the contrary, focus on what they are not doing. As the old saying goes, “you must do what others don’t to get results that others won’t.”

As mentioned earlier, a vast number of blogs and websites do not have embedded videos and or even captivating images. Integrating your blog with your company’s social media profile will also help to boost organic exposure and drive more traffic to your online presence.

The Bottom Line: Start Blogging!

A well-maintained blog with regular updates and high-quality content can do wonders for your business. In addition to boosting credibility and increasing brand recognition, you will drive more traffic to your website – engaging a growing audience of viewers and readers as you grow your business for years to come!


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Annie Ianko

Chief Content Officer

Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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