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How to Set Up Your Content Budget Properly in 2017?



If you are creating a content marketing strategy for 2017, you need to also think about the budget you will allocate to these efforts. Developing content creation for 2017 without establishing a budget won’t get you very far and developing a budget that doesn’t align with your goals won’t give you the returns you are looking for.

Developing a marketing content budget for 2017 will help you stay on track for the year and gain you the ROI you need to make it a successful campaign. When setting up your budget for 2017, keep these four factors in mind as they will need monies allocated to each of them no matter what you have planned for 2017.

  1. Developing Relevant Content

The majority of your budget should go into relevant content creation for 2017. This is the bulk of your content creation and will be the main focus of your marketing strategy for 2017. You want to develop content that resonates with customers and the best way to do that is by dedicating a budget to developing content that is relevant to your readers.

You need to engage them with your content creation in 2017 and really gain their attention. Dedicating your budget to developing content that your readers want to read and will interact with will get you on the right path with your content creation in 2017.

  1. Company Developments

Think about what you have planned for your company throughout 2017. Will you have new product launches? Are you moving? Anything that needs to be communicated to your customers needs a budget set aside to do so.

You want to have dedicated funds to promote each announcement you intend to make in 2017 so you can make the splash you desire. Stealing money from another part of your budget to do these content efforts will only make other areas of your content creation for 2017 suffer. Dedicate a sole budget to new company announcements for 2017 and you will have a well-rounded content marketing plan for 2017.

  1. SEO Content

With all content creation for 2017, there needs to be a focus on SEO. Without it you will not rank and many of your customers will never see what you have created. Incorporating SEO into your content means that you have to set up a budget as well as time to put these efforts to work.

You will need to stay up-to-date on the latest SEO trends as search engines are constantly modifying their algorithms and getting more savvy when it comes to ranking, but it will be worth it when your customers find you and keep coming back.

  1. Content Promotion

With creating content for 2017, you need to think about how you are going to promote this content. Whether it is with boosted posts on social media or through another means that requires special funding, you need to have a portion of your budget dedicated to just promoting content.

This will ensure more people see your content and will make sure you don’t get buried with the other content that is out there. This part of your budget will produce effective ROI for you if done right and will make sure your content is seen by the masses.

  1. New Content Projects

What about new content projects that haven’t been attempted before? You may see significant results from content creation in 2017 that you have never tried before. Try dedicating a part of your budget to new projects. This will be experimental monies but may give you results that you never imagined and may be something you add to your content marketing plan going forward.

Setting aside some of your budget for content creation in 2017 that is new will give you a leg up and allow you to experiment without the worry of affecting other areas of your content marketing plan. This is an easy way to try a new platform or media type that just may be what your customers are begging for.

By setting up a budget for 2017 now, you will head into the year more prepared and with a plan of attack for your content creation that will help you achieve the results you are looking for with your content marketing plan.

Annie Ianko

Content Happiness Advisor

Annie has 18 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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