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Should Access to Your Content Be Free?

Even if you are not a hardcore Batman fan, you must have heard or read the famous Joker’s quote “If you are good at something, never do it for free”. You might think - words to live by! While the idea of getting paid for something that you are good at sounds...

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Is Emotional Marketing for You?

How to Determine if You Should Convey Emotions for Your Brand’s Content When searching for great content marketing tips to explore and apply to your current strategy, the concept of emotional marketing will more than likely pop up. How do you know if you should take...

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SEO Is Dead: And What You Should Replace It With

Marketing professionals claim that SEO is dead, and they’re right! Search Engine Optimization involves choosing certain words to make your content rank higher in search results. It’s a vital aspect of making your website stand out, and people rely on SEO specialists...

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Why Is Content Creation So Expensive (Or Is It)?

It is commonly agreed between experts that content marketing is one of the most efficient ways of building a name for your brand and seeing profits stacks up. Still, the opinions on content marketing or specifically, content creation is quite divided. To some people,...

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