Blog
Are You Over-Complicating Your Content Marketing Strategy?
Are You Over-Complicating Your Content Marketing Strategy? 16 OCTOBER 2017 Many people who first start out with content marketing are so enthusiastic about it that they end up overdoing it. They believe that by putting all their energy into their content, they would...
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Myths that Will Prevent You from Having a Successful Content Marketing Campaign
Myths that Will Prevent You from Having a Successful Content Marketing Campaign 12 OCTOBER 2017 Marketing is critical to the success of any business. In order to create brand awareness and to attain a top-of-the-mind position within your segment, it is important to...
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Early Previsions for 2018: What Will Content Marketing Look Like Next Year?
Early Previsions for 2018: What Will Content Marketing Look Like Next Year? 10 OCTOBER 2017 Marketing is an extremely dynamic and challenging field. There are numerous large organizations, medium and small-sized enterprises and self-employed, home-based businesses...
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What Do You Write About When You Are Running Out of Content Ideas?
What Do You Write About When You Are Running Out of Content Ideas? 9 OCTOBER 2017 With so much information already out there in the digital media today, people can often be stumped about what they should write next. After all, there are websites and blogs on nearly...
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Is Your About Page the Right Hook For Your Audience?
Is Your About Page the Right Hook For Your Audience? 6 OCTOBER 2017 The About Us Page of a business website is generally the most visited page. Despite that fact, most businesses tend to undermine the importance of this page and are more focused on getting the right...
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Do You Need an Email List to Start Your Online Business?
Do You Need an Email List to Start Your Online Business? 5 OCTOBER 2017 There is no doubt that email marketing is one of the most important components of any digital marketing strategy. However, just because email marketing is an effective promotional strategy does...
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Why Every Content Marketer’s Mix Should Include Influencer Marketing
Why Every Content Marketer’s Mix Should Include Influencer Marketing 4 OCTOBER 2017 With so many marketers claiming to “do” content marketing, how can you break away from today’s online clutter and offer true value to your target audience? Influencer marketing is the...
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Is Your SEO Right? A Short Guide on How to Consolidate Your Marketing Efforts with Keywords
Is Your SEO Right? A Short Guide on How to Consolidate Your Marketing Efforts with Keywords 2 OCTOBER 2017 As a small to mid-size business owner, how are you using your online content to get to and stay at the top of your local map in search engines? If this question...
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Content Marketing in Hospitality Creates a Personal Experience
Content Marketing in Hospitality Creates a Personal Experience 29 SEPTEMBER 2017 Content marketing is big business in any industry. Marketing Mag forecasted it to exceed $300 billion in value by 2019, which would double the industry’s size in less than four years....
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Five Easy Ways to Outsmart and Smash Your Niche Competition with Content
Five Easy Ways to Outsmart and Smash Your Niche Competition with Content 28 SEPTEMBER 2018 When it comes to marketing your products and services, everyone is looking for a way to make themselves stand out from the rest of the crowd. Depending on the type of business...
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Is Your Legal Firm Riding the Wave of Content Marketing Success?
Is Your Legal Firm Riding the Wave of Content Marketing Success? 27 SEPTEMBER 2017 Find Out from Our Iris Content Industry Report The legal industry is large and diverse. In 2017, there were over 1.3 million lawyers in the United States, according to the American Bar...
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Real Estate Pros: Is Your Content Marketing Efficient?
Real Estate Pros: Is Your Content Marketing Efficient? 26 SEPTEMBER 2017 The State of Content Marketing in the Real Estate Industry Home buyers are Internet-savvy these days. In 2015, a third of them found a new home through a real estate agent, but 44 percent did so...
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Are You a Content Marketing Warrior or Just a Noncombatant Entity?
Are You a Content Marketing Warrior or Just a Noncombatant Entity? 25 SEPTEMBER 2017 There are content marketers who lead the army to battle and reign victoriously; these are the content marketers who raise their swords and shields in the air while screaming battle...
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Is “Stealing” from Your Competitors a Bad Thing?
Is "Stealing" from Your Competitors a Bad Thing? 28 SEPTEMBER 2017 Safe Ways to “Get Inspired” by Your Content Marketing Competitors Stealing is bad. That concept has been pressed into the minds of most people since childhood. That is why it is not surprising that the...
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B2B Content Marketing in 2017: The Good, the Bad and the Awesome
B2B Content Marketing in 2017: The Good, the Bad and the Awesome 21 SEPTEMBER 2017 If you’ve been paying attention to marketing trends in the last several years, you know that as of 2017, content marketing has become a central focus to many businesses. As a result,...
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Is Domain Authority Your Website Content’s Big Bad Wolf?
Is Domain Authority Your Website Content’s Big Bad Wolf? 20 SEPTEMBER 2017 As you look for ways to develop your marketing plan for your new business website, it is important to consider Domain Authority (DA), a method of scoring and ranking search engines. Domain...
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Content Marketing for Medical and Pharma in 2017: a Competitive Market
Content Marketing for Medical and Pharma in 2017 19 SEPTEMBER 2017 Digital ad spending by U.S. medical and pharma companies has been on the rise. An eMarketer report revealed there was $1.93 billion in ad spending in 2016, and $2.17 billion expected in 2017,...
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What are the Content Types That Generate the Highest-Quality Leads Today?
What Are the Content Types That Generate the Highest-Quality Leads Today? 18 SEPTEMBER 2017 Are you publishing enough new content on a regular basis? Are you diversifying the approach to give your audience a lot of value and useful information? Getting started with...
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