Blog

10 Ways Blogging Has Changed in 2016

Once you know what to blog about that will get people talking, you need to find more ways to take your content to your audience. Great content has become the starting block and distribution and ignition strategies have become the hard work that will deliver economic value to your company.

read more

The Dark Side of Content: How Can You Turn a Perfect Campaign into a Disaster?

Done the right way, a content campaign can be incredibly effective. Today’s content-hungry audiences seek out, consume and share the content they think is valuable. If your content is legitimate, it engages your audience on a deeper level than traditional advertising and adds real value to their experience. Done the wrong way, bad content marketing can leap over to the dark side.

read more

5 Controversial Blog Conversation Starters

If you’re involved in the world of marketing online, you know how important a steady stream of traffic is. Informative posts and how-to guides may bring you a steady flow of visitors, but you really need something more. Think about the effect of a gasp. It gets people talking, right? And that is why we think controversial conversation starters could take you from hobby blogger to right up the ranks among the top internet marketing blogs.

read more

Is Your Mobile Website a Mess? Here’s Why This May Hurt Your Business

According to Statista, the number of mobile users worldwide is expected to pass the five billion mark by 2019 and has already surpassed the number of personal computers that are being used to connect. What does this mean for your own business? To put it bluntly, if you don’t have a mobile friendly site, you could be losing out on potential customers.

read more

Skyscraper Content: What It Is and Why Would You Care?

Not every single piece of content is going to rank tops on Google. But that’s actually okay. Chances are, those top ranking sites, as a whole, aren’t creating compelling reader experiences. This is a very important subtlety that is lost to those content marketers who blindly follow a single tactic such as skyscraper content.

read more

Content Marketing Not Working Wonders for You? Combine it with Video Campaigns

Video content marketing is much different from commercials, where the goal is to sell a product or service. Although you can include a call to action, you should avoid being overtly sales-oriented. Instead, produce highly relevant content and act as a problem-solver to answer questions for consumers. Producing customer-centric information means telling them the things they would want to know.

read more

Marketing Techniques You Love but Actually Suck

We live in an age of social marketing. The marketers who are going to be building names for themselves in the next couple of years are those who are engaging with their audience. Instead of going for the hard sell, they’re helping to solve problems.

read more

5 Reasons Your Content Branding Should Have a Personality

Building a personality for your content branding should be a fun process. Don’t be scared to create a charismatic persona that will interact with customers and get them smiling.
Just be wary of crossing over into offensive territory when you add a little wit to your content marketing.
If it all sounds a little overwhelming, we’re here to help with quality content creation that oozes personality. Get in touch today!

read more

3 Dramatically Underused Content Strategies That Will Work Wonders on Your ECommerce Site

You have employed all those tried and true methods: blogging, viral content generation, expensive video marketing as well as other glamorous and possibly costly enterprise SEO. In truth, you have been using the most complicated solutions. How come, you will ask. In your effort to meet all those strategies and fulfill your marketing goals, however, you may be overlooking three areas of basic content marketing.

read more
Page 10 of 11« First...7891011