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Creating Content: A Look At What Worked In 2016

Creating Content: A Look At What Worked In 2016 13 DECEMBER 2016 As content grew throughout 2016, we saw the emergence of certain types of content that worked better with audiences. They engaged more with these types of content and shared and like them more than any...

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2017: Looking Forward to True Content Value (part 1)

2017: Looking Forward to True Content Value (part 1) 6 DECEMBER 2016 The train has certainly left the station when it comes to changes in content for the upcoming year. While some things may remain, like the need for white papers and case studies, others will take off...

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Good Business Writing Improves Your Bottom Line

Good business writing improves your bottom line 29 NOVEMBER 2016 Consider the recent college grad: an in-demand diploma, good grades, some work experience and enthusiasm. Let’s give him the first haircut he’s had in a couple of years, a new suit and clean socks. We’ll...

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