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The Iris Content 2019 Guide: Creating Content for Health Services

Regardless of the health service you’re offering or a part of, making sure you have a significant online presence will definitely boost your business and increase your popularity. That’s why there’s so much focus on creating content for health services nowadays. Failing to do so will result in your health service falling behind.

Forms of Content for Health Services

If you’re in the health business then there’s so much to talk about and so many ways to do it. This leaves almost no excuses for failing to expand as an online presence and not being able to keep audiences engaged.

Content for health services can include blog posts, videos, infographics, images, and pretty much anything you can think of. In order to keep people interested in your content, you should mix things up. Don’t flood your website or platform with plain blog posts. Use infographics and images whenever you can.


When it comes to videos, just think of them as your best friend. It’s the ultimate form of content for health services whether we’re talking about hospitals, clinics, or anything else. Why? The reason videos are so popular is because they gain the viewer’s trust.

Sure, we all read blog posts and some of them are quite engaging, but they don’t have the same effect and connection that videos do. Think of it this way, what would you trust more, a 3 minute video of a doctor talking about hypertension or a page long article or post?


Infographics are quite attractive for the eye. Personally, I find it a great deal of fun to go through an infographic and extract information from it. It certainly beats getting information from text or plain tables/graphs.

Combine valuable and reliable information with nicely designed schematics to create one of the most entertaining forms of content for health services, or any other kind of service actually. By creating colorful infographics that engage readers and catch their attention, your website or platform’s popularity will almost certainly reach new heights.

Kind of Content for Health Services

Keep up with Trends

It’s a lot easier to plan a set of articles for the next week or so and work on them according to schedule. This alone might work in a stagnant field that’s not part of everyone’s daily life. When it comes to creating content for health services, you need to be oriented with everything happening in the world and what people are talking about.

For example, for a couple of years now people have been avidly involved in discussing vaccines and whether or not they’re safe. Has your hospital, clinic, or form of healthcare service commented on this issue?

When your audience knows you’re up to date with what everyone else is discussing they’ll be more inclined to trust you. It’s also a sign that the people running your platform aren’t sealed from the rest of the world. This makes everything else you post more trustworthy since they’ll know your content is fresh rather than outdated.

Talk about Your People

In the same sense that videos establish a connection with your audience, so will stories about members of your staff. Every week or so, try to add a post or an article about a staff member. This will help you gain the trust of readers because they’ll start to connect with your institution on a deeper level. Instead of seeing doctors in white coats and employees, they’ll start to see regular people just like them.

Highlight certain aspects of the lives of staff members in your stories. Talk about their background and where they come from. It’s also important to speak of their achievements and show that your institute is tremendously proud.

Get Readers Talking

Sometimes the greatest content is created by your readers and audience. Get them involved and talking. Create surveys and ask for their opinions. Find out what your subscribers or followers think by asking them questions not just related to your service, but to health in general.

You can do this through your website if you get enough traffic, or using social media. After hearing what everyone has to say, you can share the most popular opinions or publish the results of your online discussion/survey on your website in the form of a blog post.

This will make your readers feel like their opinions matter and instead of being on the passive receiving end of content, they’ll be actively involved in content creation themselves.

The Importance of Social Media

The world of social media is hard to get into, but what’s you get started everything becomes much easier. The difficulty in gaining followers and establishing a social media fan base at the start often stops people from getting into it altogether.

Not being involved in social media is one of the biggest mistakes you can make. Your website might be the best example of perfect content for health services, but what good does it do if no one knows about its existence?

Having an evident social media presence isn’t just great marketing, but also one of the most successful ways to redirect people to your website so they can see your content.

Plus, social media lets you connect with people who have used your services or are considering it. You might find someone praising your service which you could utilize by asking their permission to post their kind words on your website.

Creating content for health services can be tricky. A lot of people and institutions fall into the spiral of creating generic content in simple text and nothing else. Your goal should be to gain and keep the trust of readers. This can be achieved using engaging forms of content and talking about trending health related topics. As long as you have the trust of your audience, they’ll definitely keep coming back.

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