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4 Content Tips Taught by the Black Givenchy Dress Worn by Audrey Hepburn

Fans, critics and lovers of fashion mourned the recent death of Hubert de Givenchy, a world-renowned French designer and the founder of the iconic fashion house Givenchy. The list of accomplishments, accolades and achievements featured on Givenchy’s resume is seemingly endless. When you consider the lasting impact that he made on the fashion world in general, his legacy will live on as a major influence of fashion designers aiming to follow in his footsteps today, tomorrow and years from now.

A major cornerstone of the Givenchy legacy and something that he will undoubtedly be cherished and appreciated for by future generations is the iconic little black dress that he created for his close friend – screen legend and Oscar-winning actress Audrey Hepburn for the 1962 classic film Breakfast at Tiffany’s. If you pay close attention to how he designed the dress and Hepburn’s now-iconic look from the movie, there are at least four core lessons you can learn that will drastically improve the quality, structure and engagement potential of your content.

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Refined Elegance Originates from Simplicity

Perhaps the most profound lesson that Hubert de Givenchy indirectly taught through designing the “little black dress” that Audrey Hepburn turned into an iconic cornerstone of the fashion world was that of simplicity. Even back in the days of Breakfast at Tiffany’s, most fashion designers worked hard to go above and beyond the bar of expectation to create lavish looks that were filled with shock value.

Givenchy apparently decided to take a different route by focusing more on simplicity with his little black dress for Hepburn. It is that sense of artistic simplicity that added a refined sense of elegance to the look that would have been overwritten by an excessively lavish design.

As you work on developing your content, you may strive to knock the ball out of the park to see how extravagant and lavish you can make it. Shock value may present a temporary element of attraction, but it is the beauty of understated elegance woven into the words, sentences and even formatting of your content that will have a lasting effect on your readers.

Alter the Content to Fit the “Shape” of the Topic

As he worked hard to create a beautiful dress for the legendary Audrey Hepburn, Givenchy knew that it would only look stunning if it was altered to fit Audrey’s shape perfectly. Since Audrey was only 5’7”, most designers would probably feel as if any stylish dress in her size would work well and achieve this goal.

However, it is interesting how Hubert Givenchy made sure that the dress would essentially outline Hepburn’s lean yet chiseled shoulder blades. In addition to adding more shock value to the actress’ on-camera presence, this also helped her to define what would become known as the “Hepburn style.”

As you create content for certain topics, it may seem easier to just go with a “one size fits all” option. This is typically a quick option that works decently in print and may even grab the attention of your readers. However, it will not have the tailored look and jaw-dropping structure of an article or blog post that was tweaked and modified for a specific topic or niche.

Always Remember to Add the “Accessories”

Givenchy may be best known for designing the dress that Audrey wore in the movie, but many people do not know he also hand-selected the accessories that would enhance her look and overall presence onscreen. For instance, he chose the multi-strand pearl choker, 12-inch cigarette holder, opera gloves and large black hat.

When creating quality content, you need to follow Givenchy’s example by not shifting your focus exclusively to the dress alone. You must also take into consideration the various “accessories” that could enhance the appeal and captivation factor of your content in the eyes of your readers. As you decide which images and/or videos to embed or even which headings and subheadings to use as you break up the content, approach it with the mindset of an artistic fashion designer adding accessories to an outfit instead of a frustrated writer trying to rush through the final stages of an article or blog post.

Strive to Create Timeless Looks, Not Dated Designs

A Givenchy dress originally designed and created in the 1950s or 1960s would still draw double takes and drop jaws if worn on the red carpets and runways of the modern-day world of fashion. Why is that? How is it possible that a 50 or 60-year-old dress can still look brand new in 2018? It is simply because Givenchy was a master of creating timeless looks instead of dated designs. Doing so removes the timing factor from the overall equation – completely removing the topic of whether a dress is outdated from the conversation.

The same principle of timeless versus dated applies to content development as well. It is easy to become too focused on writing content that is specifically targeted for today’s audience. Perhaps you want to focus on trending topics that will fade away from the radar of importance within a few days, weeks or even months. Doing so may cause you to experience major spikes in your generated traffic – especially when those topics are still hot and relevant. However, what happens when their heat cools off and that relevance fades? To further complement the quality of your content collection, strive to create timeless, “evergreen” content that will still be searched for, enjoyed and even shared weeks, months and years after it is first published.


Annie Ianko

Chief Content Officer

Annie has over 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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