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Guest Blogging: The Essential Rules to Follow

Guest blogging is an easy way to advertise your company’s relevance in a related niche, while setting yourself up as an expert in the field. Publishing in a third-party’s blog provides a business with a preexisting audience that is engaged and eager to listen. If you’re interested in guest blogging this list of essential tips will steer you toward success.

Photograph by LevyC via Bigstock

Tip # 1 – Know WhatYou Guest Blogging Goals Are

Knowing what your goal is will help you determine what blogs to submit proposals to. In general, there are three reasons to guest post:

  1. To establish yourself as an expert in the industry
  2. To promote your brand and website
  3. To find quality and relevant back-links to your website

You can easily achieve all three in one guest post, but knowing your priority is important.

Tip # 2 – Research The Blogs

When considering a site to contribute guest post to it is important to consider this checklist.

  • Are the readers engaged and active with comments?
  • Do the owners reply to comments?
  • How much time and effort do they dedicate to their own content?
  • Does this blog speak to your targeted audience?
  • Can they drive traffic back to your site?
  • Is the layout basic for high link visibility or crowded with distractions?
  • Do they provide writers credit?
  • Will they allow you to have writer’s bio with a page link?

These are important questions to ask as it will help you to determine whether the blog is the right fit for your goal.  Researching a blog in-depth before a pitch will also help you demonstrate that you know their audience, their posting style, and your post will be well received to their audience. This will help with your pitch.

Tip # 3 – Craft a Great Guest Bio

The guest biography is the most important part of post. This will be the only place you can include self-promotional links to your website. The biography should be written with your goals in mind. Always consider where you want your traffic to go on your site, depending on the subject of the post. For example, if you are writing a guest post to advertise an upcoming e-book on this subject it is a good idea to direct to the land-page of that book rather than your sites home page. Or if you goal is to increase the number of followers you have in your social networks it is better to direct to a place where they can follow you.

 Tip # 4 – Write as You Would Talk

A guest post can feel like an assignment when you first start to write them, and a lot of people approach it like they would an essay on the history of maritime law. This can make the guest post feel a bit too stiff, and formal. Readers will find it boring. It’s important to have fun when you’re writing it.

Imagine you are talking to someone as you write. This will help you keep the tone light and simple as well keep it more interesting. It will be more conversational.

Annie Ianko

Chief Content Officer

Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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