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Why Visual Content Will Earn You More Clients

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FEBRUARY 2018

There are more than 2 million blog posts published every day. If yours is going to stand out, it’s going to need more than just eloquent wordplay and impeccable grammar. One of the easiest, and most effective, ways to do this is to start creating more visual content. That means content like infographics, image series, posters, and even videos. This type of content is visually engaging and makes your content easier to digest. By using visual content to augment the great writing content you’ve already got, you’ll pave your path forward into 2018.

Visual content is amazing, but you don’t need to take our word for it. Check out some of these recent mind-blowing stats and facts about visual content marketing, and we think you’ll be ready to put on your graphic designer hat right away.

Visual content marketing is poised to dominate the new trends in online marketing for the foreseeable future. Content like infographics, videos, images, and graphic series are taking center stage for internet readers, and readers view images with unbiased attention – in fact, most readers seem to spend more time looking at images than reading the associated text (so if you’re still reading this, congratulations), because the images are the things that really resonate with the imagination. Visual marketing is your ticket to break free of the crowd of followers and fans and find yourself instead branching out to the legions beyond your own pages, enjoying shares, retweets, and engagement from a much broader and more engaged audience.

Annie Ianko

Chief Content Officer

Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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