2017 is almost over. A lot of changes occurred in the world both in real life and in the virtual world. Content still dominated the world wide web but a lot has changed since we ushered in 2017 about a year ago.
And what worked for your business in 2017 might not work in 2018. In fact, given that so many changes have taken place on the Internet this year, you might not succeed with your content marketing efforts in 2018 by using the same techniques and tactics you did this year.
Your content marketing for 2018 needs to change according to the emerging trends. It’s time to start planning your strategy now so that you can implement it right after New Year’s Eve.
So, what should your content strategy for 2018 entail? What emerging trends are set to dominate next year? We’ve compiled a nice little list to get you started:
It’s Not About Blogging Anymore
Although blogging will still be important in 2018, other forms of content will become more popular. High-quality pictures, vibrant graphics, well made videos and easy-to-read infographics are going to take precedence next year.
Hiring a team of proficient writers isn’t going to cut it anymore. You’ll also need a video producer and editor, a graphic designer, an audio production and editing team, a campaign manager and, of course, a social media manager.
Ideas are no longer implemented purely in textual format. A single blog idea is now being converted into an infographic, an explainer video and a podcast.
Your content marketing for 2018 should consist of hiring (or outsourcing) the creation and distribution of content in various forms.
Live Video Is On The Rise
Celebrities are doing it. Brands are doing it. Even influencers are doing it. I’m talking, of course, about live streaming. With the advent of the live streaming feature on social media platforms like Facebook and Instagram, customers are watching live videos now more than ever.
Livestream published statistics that supports the rise of live video. In a report, they found that 80% of people would rather watch a live video from a brand than read a blog. Moreover, when it comes to brands, 82% of the respondents in the survey preferred watching a live video rather than reading a social media post.
Do you know why live streaming is gaining popularity? It’s because both brands and people appear more authentic to their audience. Moreover, audiences are more likely to comment on a live video than a social media post. New York Times best-selling author Neil Patel pointed out that users 10 times more likely to comment in a live video than any other form of content.
It’s about time you use the live streaming feature on social media as part of your content strategy for 2018.
Content is More Diverse in 2018
Gone are the days when content was only created to catch customers’ attention or encourage them to purchase your product. Next year, content will also be created to support every stage of a buyer’s journey – right from awareness to consideration to purchase to customer support.
Your focus should be on building relationships with potential clients rather than simply acquiring them.
Video Content Creation and Marketing
You know what else should be a part of your content marketing for 2018? Creating videos. According to a report by Insivia, 86% of colleges and universities have a presence on YouTube and there was a 100% increase of videos being consumed on mobile phones.
You simply can’t ignore the importance of videos.
Not only are YouTubers on the rise, but brands are increasingly making videos by hiring a video production team. If your audience heavily consumes video, browses on YouTube or even loves to watch funny cat videos online, you need to capitalize on this.
Let’s face a fact: Customers love personalized content and deals. Let’s face another fact: Technology now allows us to send customized messages to customers. So it’s high time we combined these two facts to create personalized content and offers for each segment of a target audience.
The easiest way to personalize content is through email marketing. Use your customer’s name in the email. Check their past purchases and offer them a customized deal or personalized content.
You can also send content on various marketing channels. If a segment of your target audience avidly consumes video, send them customized content via YouTube. If another segment loves reading, send them a blog post. It’s time to tailor your content and the channel that you deliver it in.
So now that you have some tips to plan your content strategy for 2018, it’s time to get crackin’. But no matter what trends emerge in 2018, the key is to do your own research before implementing any new strategy. Also, test the waters before jumping in.
It’s time to say hello to 2018 with open arms.
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Chief Content Officer
Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.
If you need a professional to handle all your content during the hectic festive season, Iris Content is launching a few holiday packages that you can take advantage of. Reach out to us and we will help your business shine this holiday season!
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