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The Best Thanksgiving Content Creation Tips For Small And Middle Sized Businesses

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NOVEMBER 2017

Thanksgiving officially kicks off the most exciting part of the whole year: The holidays! It’s also a day we spend with family and close friends while gobbling a deliciously stuffed turkey, wolfing down a gooey pumpkin pie and giving thanks to all the wonderful people we have in our lives.

It’s also a time to spruce up your content and connect with your customers. You do want to stay at the top of their minds for the holiday season, right?

If you’re wondering what Thanksgiving-themed content you can dish out, fret not. We’ve got you covered with five content creation tips from the best content marketing experts.

Be Thankful

Thanksgiving is the perfect time to thank your customers for their continuing support. A quick thank-you email works wonders. But if you want to go a step further, consider offering them a small gift card, coupon, discount or any other incentive. The discount or gift card can be a small amount – even $10 will do.

Better yet, let your readers pick out their prize from a set of pre-selected options. Not only is this a more exciting way to offer a reward, but it enables them to select an item that suits their needs.

Share your Most Memorable Thanksgiving Memories

Most content marketing experts emphasize on the importance of engaging customers during the holiday season. Your goal shouldn’t be just to sell your products during this time. It should also involve connecting with your target audience.

A great way to connect with your readers is to share your most memorable Thanksgiving memories. These memories could include a funny family story, your grandma or an employee’s lip-smacking gravy recipe or photos of your Thanksgiving dinner. Get as personal as you can. You should also make content more visual rather than textual since people tend to respond better to images than texts.

Also, don’t forget to encourage your readers to share their favorite Thanksgiving memory.

Donate to a Cause

This is also a good time to increase your corporate social responsibility and donate to a worthy cause. It not only helps the community but shows readers than you’re truly thankful for all that you have.

In order to include your customers in your charitable endeavor, ask them to suggest or nominate charities. This way, you’ll connect with your audience and present a human side of your business.

Helps Customers Breeze Through Thanksgiving

Holidays are a stressful time for most people. They need to prepare mouth-watering dishes, make conversations with some difficult people and give gifts to loved ones. Why not make Thanksgiving more pleasant by creating easy-to-consume lists?

Lists that involve recipes, tips to make easy conversation at the dinner table, where to buy the best turkey and pumpkin pie are extremely useful. Make these lists visual rather than textual.

Content marketing experts suggest adding a dash of fun during this festive season by creating fun quizzes and audience polls on Instagram stories. Personality quizzes, in particular, are extremely popular. Here are some examples to help you jump-start your creative juices:

  • Which kind of person are you at the dinner table?
  • We can guess your favorite Thanksgiving food with only three questions
  • Will you stick to your diet this Thanksgiving?
  • Are you a Thanksgiving cooking expert?
  • We can guess your favorite Thanksgiving desert from these three questions

 

Don’t Forget Post-Thanksgiving Content!

Although creating Thanksgiving-themed content is important before the holidays, it’s also crucial to create a few blogs after the holiday.

Most people have let go of their diet plans and basked in the liberating feeling of indulging in delectable turkeys and deserts. Which means they’re super guilty right now. This is the ideal time to create content focused on fitness, weight loss and health. You can also share healthy food recipes or how to use Thanksgiving dinner leftovers.

So there you have it – Five tips to get you started on your Thanksgiving content from content marketing experts. As always, think about what your readers want and craft blogs, articles or social media posts based on your thoughts. Schedule posts in advance so that you can enjoy the holidays with family, friends and lots of food.

Do you need a seasoned writer and social media expert to create and manage your Thanksgiving-themed content? Iris Content is currently offering exciting holiday packages that will take care of all your content needs during the holiday season. You can enjoy your Turkey and open Christmas presents without having to worry about engaging your customers. We’ll let your business shine during the festive season!

 

Annie Ianko

Chief Content Officer

Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

If you need a professional to handle all your content during the hectic festive season, Iris Content is launching a few holiday packages that you can take advantage of. Reach out to us and we will help your business shine this holiday season!

Contact Annie to learn how you can take advantage of our holiday packages.

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