Let’s put all our cards on the table: Every authoritative website and expert content marketer is doling out advice on social media marketing. But the truth is that social media marketing is tricky and not all businesses can use a one-size-fits-all policy.
Nevertheless, there are certain tips and tricks that you can incorporate in your content strategy for 2018 that will boost your following on social media, improve your company’s image and drive potential customers to your website. We’ve compiled a list of tried and tested social media management tips that every savvy marketer can use and reap ample benefits:
- Have a Social Media Marketing Strategy and Plan in Place
Don’t fly blind when it comes to social media. Instead, have a clear strategy and a plan that works for your business. Conduct a social media audit and find out what you’re doing right and what you’re failing at on various channels. Then, create a plan for each social media. It should answer questions about what you should post on each site, how many times in a day should you share content, how many social media channels should your business be a part of and so on.
- Interact with your Readers
Does your content strategy for 2018 only include posting links to your blog posts and products then walking away? Let’s burst that bubble now. Businesses need to interact and converse with their readers because this increases engagement. The more potential customers engage with your brand, the more likely it is that they’ll buy your products.
Mention loyal customers in your posts. Reply to disgruntled customers. Appreciate feedback. Retweet.
- Be Up to Date with the Latest Social Media Statistics
Are people watching more YouTube videos than they did last year? Is Instagram a better tool to engage with your audience? What social media platforms do 18-year-olds prefer to use? Knowing about the latest social media statistics will not only keep you apprised about the latest trends but it will also help you in adjusting your strategy accordingly. Check statistics online or head here.
- Monitor your Social Media
Besides being aware of the latest social media statistics, your business should frequently measure your social media presence. How else will you know which headlines work the best, which social media channel is being used by your customers the most, how many times a day you need to post, etc.
You can monitor your social media accounts by tracking likes, comments and mentions on Instagram or visits and mentions on Twitter.
- Schedule Tweets, Facebook and Instagram posts
Reality check: It’s tiresome to post consistently on multiple social media accounts. Most small businesses have a presence in at least three social media channels. Some are present in five social media websites. Your content strategy for 2018 should include making your life easier by using numerous online software like Hootsuite to schedule posts on multiple accounts.
- Use Hashtags correctly
Hashtags have not only gained in popularity but they are here to stay. Jump on the hashtag bandwagon by researching on the most oft used ones and then adding them to your tweets or Instagram posts. This is also a good tip to increase engagement with customers.
- Add Images to your Posts
People are bored of reading content on social media. But content with an accompanying image receives a much better response than just posting words.
- Develop Relationships with Influencers
This tip should certainly be a part of your content strategy for 2018 if you’re a small business that’s thirsty for followers. Getting a shoutout from a social media influencer or a loyal customer with a large network is the fastest and easiest way to increase followers. People are more likely to buy a brand that has received an honest review from someone they admire than one they’ve never heard about.
- Use Other Social Media Platforms
Facebook, Instagram and Twitter aren’t the only social media platforms available to promote your brand. There’s Snapchat (which is growing in popularity), Vine, LinkedIn, Google+, Pinterest, Reddit, Tumblr and Weibo.
Entrepreneur advises social media marketers to take the time to learn about various social media channels, how they work and how they can be used for your business. If most of your customers are on Snapchat, maybe it’s time to start marketing there. Don’t just use the conventional platforms to promote your business.
Incorporate these tips to your content strategy for 2018 and change the landscape of your existing social media presence to boost customer engagement and gather followers. Remember to always customize these tips and figure out what works specifically for your business.
Are you in search of a writer to pen intriguing social media content? Iris Content has an arsenal of creative and social media savvy scribes for hire.
Chief Content Officer
Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.
Contact Annie for more news about the content marketing world
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