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Are You Over-Complicating Your Content Marketing Strategy?



Many people who first start out with content marketing are so enthusiastic about it that they end up overdoing it. They believe that by putting all their energy into their content, they would become a success overnight. That’s usually not how it happens.


The first thing to understand is that the world of content marketing is saturated with complex formulas, analytics and different types of theories. If you become over-enthusiastic and take it upon yourself to adopt and implement each of these strategies and theories, there is a risk that you will end up with a very complicated content marketing strategy. To really succeed at content marketing, it is important to first grasp the basics.

Here are some ways in which people end up overcomplicating their content marketing strategy:

Over-Reliance on Marketing Gurus: A primary reason for a complicated content marketing strategy is an over-reliance and excessive following of marketing gurus. There are now hundreds of these so-called gurus who claim to know everything about content marketing. Steer clear of these gurus and use research and good judgment to determine who really knows what. Never follow only one guru but try learning a little bit from several. Once you get a better idea of the basic concepts of content marketing, you can then formulate your own path.

Changing Strategy Too Frequently: Another common mistake people make is that they keep changing their content marketing strategy. This ends up making the whole thing more complicated than it needs to be. Once you see success in content marketing, do not change the system unnecessarily just because you hear or read about something new. Chasing every new idea generally results in chaos.  Making small tweaks in your strategy is fine but redefining the entire plan and starting from scratch over and over again is asking for trouble.

Don’t Believe Everything You Hear: Do not be blinded by what others claim. If you decide to follow someone’s lead, then give it a month or two to see if it works. At the same time, use analytics to determine if this new strategy is working. If something does not click in 4-8 weeks, then it’s safe to assume it will not work in the long-run. Be proactive and make dynamic changes.

Do Not Rely on Numbers: Too many people in content marketing rely on numbers, infographics, and analytics. These folks remain glued to their PC monitoring the number of clicks and the number of readers every hour of every day. Too close a scrutiny can often become meaningless. For example, you may have 10,000 visitors a day and this may have a great impact on your Google ranking, but if no one is buying your product, there is no point in having these 10,000 visitors. The point is that one should not become obsessed with numbers because sometimes, they can be misleading

Know Your Audience: Customers today have many choices and that is why the level of customer loyalty is slowly declining in most industries. If you want to retain your customers, you need to spend time getting to know them and becoming aware of their likes and dislikes. Look at your strategy from the perspective of a customer and then make changes accordingly. If you do not like something, then it is likely that your customer will feel the same. When you follow a customer-oriented approach, you end up implementing strategies that directly address customer needs and wants.

Keep it Simple: Finally, content marketing is all about simplicity. Do not make things so complex that no one can decipher what you have to offer. If you are starting out, choose a simple content marketing strategy and build it up slowly and gradually. Do not be in a rush for overnight success because for most businesses, there is no such thing.

At Iris Content, we know what works and what doesn’t. Our content writers will provide you simple, yet effective content. They will offer you copywriting help that is in line with your content marketing strategy and that will make your content marketing efforts simple rather than complex. Contact us today and let us help you achieve content marketing success.


Annie Ianko

Chief Content Officer

Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

Contact Annie for more news about the content marketing world.

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