Myths that Will Prevent You from Having a Successful Content Marketing Campaign

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OCTOBER 2017

Marketing is critical to the success of any business. In order to create brand awareness and to attain a top-of-the-mind position within your segment, it is important to design and implement an effective marketing campaign.

As far as online marketing is concerned, content plays a very important role in the success or failure of a marketing campaign. However, despite the proven benefits of original and unique content, there are many myths that surround this particular aspect of a campaign. Some of these myths include:

 

  1. My Product Will Fail: It is a fact that a large majority of new start-ups fail before they can even establish their presence within the market. However, this does not mean that you resign to the fact that there is no way you can succeed. Keep in mind that today’s consumer is very well-informed and has the ability to make their own decision. They might prefer established brand names and products, but the millennials are very open-minded and are constantly looking for something new. Therefore, if you have an authentic product or a service to offer, do not fall for this myth that “all start-ups fail.” Just go for you believe in. You can’t possibly fail unless you have tried.

 

  1. It Should Not Just Be About Sales: Wrong again. This is another myth that a marketing campaign that is too focused on making a sale is likely to fail. There is nothing wrong with letting your audience know you’re trying to sell something and you are promoting your product or service. In fact, letting them about the features and benefits of your product/service is the most effective way of communicating with them and cultivating a long-term relationship. Just make sure that while you’re selling your product/service, you are also able to convince your customer that they will derive value from it. Don’t make any false promises or tall claims. Your customers need to learn to trust you and being honest is the only way you can gain that trust.

 

 

  1. My Product is too Expensive: Price is an important component of any marketing strategy. However, just because your product is priced higher than your competitors does not mean your customers will not take your campaign seriously. In fact, it is content marketing that can be used as the vehicle to convince your target audience that your product is priced higher because of superior quality, better features, improved benefits etc. Apple is a great example of how a product can be more expensive than others in the market and still be able to attain a leadership position in its niche.

 

  1. Content Marketing is Expensive: There is a myth that content marketing itself is an expensive One has to hire copywriters, graphic designers and also pay for ads on Google, Facebook or Twitter. The fact is that content marketing is cheaper than both print and television advertisements. Even if you hire content writers for copywriting help, you will still be spending much less as compared to hiring models and actors for television ads or paying the exorbitant amounts for ads to be aired during prime time. Ads on social media are much cheaper and offer you much more control over your advertising budget.

 

  1. Free Content is Useless: Wrong again. There are many platforms where you can post content about your products and services for free. You can even post press releases for free on some websites. Do not think that just because these forums are free, there is no value in this promotion. Platforms such as Quora or Medium, for example, have a very high readership. These sites don’t charge you anything for posting about your products or services. But because they have so many visitors, there is no doubt that your brand and your product will get exposure.

 

Don’t underestimate the power of content. If you want to establish yourself within your industry, you have to work towards achieving content marketing success. Contact us at Iris Content and our content writing experts will be happy to assist you with your content marketing campaign. Our goal is to provide you original and high-quality content that is tailored to your specific needs and objectives.

Annie Ianko

Chief Content Officer

Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

Contact Annie for more news about the content marketing world.

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