Do You Need an Email List to Start Your Online Business?

5

OCTOBER 2017

There is no doubt that email marketing is one of the most important components of any digital marketing strategy. However, just because email marketing is an effective promotional strategy does not mean that you focus all your attention on building a booming list. If you think that is the only way you will succeed, you are wrong.

An email list is a useful tool to ensure you stay in touch with your potential customers. However, it is not the size of the list that matters; it’s the quality. If you really want to be successful in email marketing, you need to ensure that your email list grows organically. You can achieve that by implementing the following strategies:

Content Marketing – When it comes to digital marketing, content is the king. Providing your target audience with original, relevant and informative content is one of the easiest ways to get quality subscribers. Whether it is a blog post, a guest post, an eBook or a Webinar, by providing quality content, you can increase traffic to your website, encourage these potential leads to sign-up for your email list and retain them as subscribers. When you provide relevant, unique and high-quality content, you can attract and retain interest. It is also recommended that you use appropriate keywords to optimize your posts but try to avoid keyword stuffing as that not only hurts your rankings but could also have a negative impact on the quality of your content.

Facebook Lead Ads – Social media has seen a rapid expansion in both its use and popularity. Using a popular social media platform such as Facebook can be an effective strategy to encourage potential customers to sign up for your email list. Facebook Lead Ads, in particular, are an excellent marketing tool. With so many people on this platform, these ads can provide you significant exposure and visibility. The best thing about Facebook lead ads is that you can gain access to a large audience at very little cost.

Incentives & Discounts – When you incentives and discounts to your visitors, you can encourage them to sign up or subscribe. For online businesses, this can be an effective move. Incentives can include discounts, buy one get one free promo, free eBooks, special coupons etc. The goal is to convert visitors into leads and to ensure they provide you with their email so that you can work towards building a long-term relationship with them.

Building an email list may not be essential for an online business but if done properly, it can definitely be useful. If you have a healthy email list, your email marketing efforts will produce better results. However, for email marketing to work, you need to ensure:

  • You build a healthy email list that focuses on quality and not quantity
  • You provide your readers something of value whenever you send them an email
  • You include a call to action in every email communication
  • You include links within your email text that are likely to direct your readers to your website
  • You do not use excessive text and long sentences
  • You have permission from the user before you start sending them emails
  • You use a reputable email service that prevents your emails from going into spam and junk folders
  • You fulfill any promises you make in your email

Other effective ways to collect email addresses is through newsletters, web promotions, and discounts, tradeshows and sales events, conferences, panels, forums, giveaways, social media ads, opt-in incentives, online webinar etc.

You should also closely monitor your email marketing campaign. This should include analysis of four key parameters: opening rate; bounce rate; click-through rate; and unsubscribe rate. These four parameters will help you determine the quality of your email list.

Overall, it is evident that building an email list is an important component of any digital marketing strategy. However, you can only capitalize on this list if you provide worthy content and something of value to your subscribers. At Iris Content, we understand that content is the key to online marketing activities. We have over 50 years of experience in content creation and we know that finding that perfect voice for your business is critical to the success of your email marketing campaign. Contact us today to discuss your project and we will be happy to help you get the exposure and visibility you need for your business.

Annie Ianko

Chief Content Officer

Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

Contact Annie for more news about the content marketing world.

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