Is Domain Authority Your Website Content’s Big Bad Wolf?

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SEPTEMBER 2017

As you look for ways to develop your marketing plan for your new business website, it is important to consider Domain Authority (DA), a method of scoring and ranking search engines. Domain Authority is one of the key determining factors that will indicate how well your website will rank in search engines. There once was a time when how well a site will rank was at the mercy of its page-rank. Today, a business needs to focus more on their DA score instead of their SEO efforts.

All Domain Authority scores fall within the range of 1 to 100 (100 is the best and 1 is a terrible ranking) and when the score is high; your website will have a better chance of gaining a ranking. A good way to judge this is to compare your website DA score to your competitor’s website; the site that has the higher DA score is going to rank higher among search engines. So as you are looking for content marketing help for your website, you should know that there is assistance available to construct your site in a way that will boost your DA score and therefore, your search engine results.

How Does Your Domain Authority Rank?

When it comes to ranking a Domain Authority, websites that include several external links tend to rank higher on the scale. So in other words, websites with numerous links to quality sites like Google and Wikipedia will rank closer to 100 than 1. The task of learning when and how to use Domain Authority can be confusing, if you really want to get the most out of your website, you can ask for content marketing help from an agency.

Content marketing help through an agency will help you determine if you need to use subdomains or root domains to boost your site’s search engine ranking. Unsure what we are referring to, we’ll explain it like this, a subdomain is a link to a more drilled down site (like a personal blog) while a root domain will take your searchers to a larger site like www.Google.com. Domain Authority includes tools for ranking your site that show you how many links connect with your site. It is a way to measure the authority links of your domain, whereas subdomains will measure the authority of your individual page only.

Content Marketing Help for Your Website

Content marketing help for your website is available. There are companies that can help you navigate the difficult task of using Domain Authority to get your website a high ranking in search engines. You need to be able to work with a company that knows how to create content for your website and link it to high-quality authority sites to boost your rankings. As you work to grow your business and develop a following, you need to be able to focus on the inner workings of your company so it may be a good idea to work with someone that works with Domain Authority on a consistent basis.

Contact Iris Content for All Your Content Marketing Help Questions

If you need assistance creating content for your website to make it stand out and rank high online, Iris Content can help you get the job done. Our skilled writers know exactly how to use Domain Authority to benefit your website and put you ahead of your competition. Take the time to schedule a consultation with us so we can discuss how we can best help you reach your goal of ranking high in search engines. Contact us today so we can discuss how we can help you reach all your content marketing help needs.

Like what you see? Over the next few days, Iris Content will offer each industry its own specific report in a short blog and starting October 1, a series of larger state of the industry reports will be available for all relevant industries that have an online presence. If you are interested in trends in content marketing and what your specific industry should publish to stay relevant and improve ROI, come back for more professional reports from our team of expert writers.

Annie Ianko

Chief Content Officer

Annie has 2o years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

Contact Annie for more content marketing tips

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