Are Your Calls to Action Selling?

5

SEPTEMBER 2017

A Few Tips on How to Insert Your Sales Message in Your Content

Calls to action (CTA) are necessary for content writing. Messages such as “take a look at our services” or “be sure to subscribe” are said to be an effective way to gain a sale. But are these CTAs really great? Are they interesting enough to encourage a response or action from your visitors?

In reality, the CTAs you use are the same your competitor is using. Whether you want your CTAs to stand out or you want to improve your website’s response rates, check out this CTA advice.

Be Creative, but Relevant to Your Content

Creativity is essential when crafting an eye-popping CTA. But it has to relate to your content. Your reader went to your website for a reason; they were more than likely intrigued by your content writing. They read through your blog or article, and now they’re at the CTA. The well-written and aptly executed content was enough for them to scroll down to the end, which will more than likely convey them to purchase your services or products.

To be sure that response rate increases, put a little more oomph in that CTA.

Say you make or distribute prescription glasses, and are writing an article about today’s trendiest glasses. Write your CTA like this:

“Are you more confident about choosing your next pair of glasses? Look through our catalogue to find the trendiest doctor-recommended glasses with the most affordable prices, shipped right to your door!”

This is a traditional CTA, but is creative enough to entice the reader. The CTA also stays within the topic, which is why your visitor went to your website.

Speak Directly to Your Reader

The reason why you utilize a CTA is to tell your reader they should perform an action directly relating to your content. You already hooked them to your content, now you need to persuade them even further.

But how do you do this without knowing them, talking to them, or being personable with them?

Speaking in third-person always helps: stating “you” allows a deeper connection with the reader. Giving real-world situations and examples also helps. Also, speaking in present-tense attempts to capture what they’re feeling in that moment.

Here’s an example:

“Everyone has bad days, but living in the moment helps to understand the importance of life. If you want to make every second count, share this with your loved ones. Be sure to read our e-book for additional advice. Always remember: you’re on your way to becoming a better person.”

While not knowing the person, you’re being personable while being vague. You also understand they read your blog based on its content writing or topic, and you can grasp their attention by repeating the topic. Try and write the CTA in present-tense so it sounds like you’re speaking to them directly.

Begin Your Content with a CTA

Who said CTAs have to be at the end of content? With content writing, your goal as a writer is to immediately capture the attention of your reader. Then, you need to grasp them strongly so they read your full blog or article.

With that being said, wouldn’t it make sense to have your CTA at the beginning? Your article could show the most success immediately opening with a CTA.

For example:

“Do you like free merchandise? Who doesn’t! Our e-mail newsletter is completely free, and we’ll send you free gear every month! Read on and find out how you sign up and learn all of the benefits that’s included.”

No matter what service you’re offering, content writing is meant to market your brand. But when you fail to entice your readers, you know you have a problem. By improving your CTA, you’re encouraging a response from your readers.

If you still think you’re struggling with improving response rates, Iris Content can help. Contact us today and tell us how you want to improve your content.

 

Want to learn more how to leverage your online content for better results? Our newest eBook has the answers. Learn how to become a content superhero with just a few smart tricks from this imaginative collection of content marketing tips. Order one content piece today and get the eBook for free.

Annie Ianko

Chief Content Officer

Annie has 20  years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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