Select Page

The Secret to Creating Posts That Rank




Creating and sharing online content such as social media posts, blog posts, and articles is a huge part of consumer engagement. Many companies launch a content marketing campaign to employ their online presence to attract attention from their target audience. The strategy is to post engaging videos, blogs, and articles designed to stimulate consumer interest in your brand. Said posts needn’t explicitly promote your products and service. Instead, they should be thought-provoking and engaging to your target audience. To engage with your audience, first they have to find you. It has become increasingly harder to get noticed amid the sea of online content. Everyone is looking for ways to optimize and innovate content that helps people find your site through searches.

Effective Content Marketing Campaign Strategies

If you want your site to achieve a high rank in searches, it’s essential to employ proper Search Engine Optimization (SEO). To see your posts rank on search engine pages, you need to craft engaging content, employ thoughtful keywords, and use proper metadata.

  1. Craft Engaging Content

By publishing content that is relevant to the reader, you increase rates of retention, engagement, and sharing. Quality content should be the top reason for your search engine rankings. Well-written, thoughtful copy drives traffic which increases your relevance and authority. Keywords, while important, shouldn’t be stuffed in every nook and cranny of your web copy. Don’t sacrifice good writing for the sake of keywords. The best pages are written with the reader in mind.

  1. Employ Thoughtful Keywords

To start with, always identify a primary keyword for your content marketing campaign. The primary keyword should relate to your blog post and capture the main idea or theme of what you are writing about. It needs to be something your target audience is searching for. Select a phrase that would make sense typed into a search bar. Also, pick a main keyword that has low competition. There are tools online such as Alexa’s Keyword Difficulty Tool that can help determine easy-to-rank keywords.

Once you have your main keyword, choose a few secondary words or phrases. These keywords are closely related to the primary one. Secondary keywords help search engines contextualize your post and properly rank it. To find related keywords, you can type the main word or phrase into a search engine and see what appears as a related or suggested search topic.

  1. Use Proper Metadata

Web design is essential here. For an effective content marketing campaign, each post needs to contain metadata in the <head> tags. Metadata is the information that search engines pull from your site to display in search results. The title metadata shows up on the top of a browser window. Description metadata appears as a blurb along side search result links. Crafting engaging description data will encourage people to click and enter your site. Keyword metadata are phrases people are likely to type when searching for your site. Excessive keyword data can get ignored by search engines. A good guideline is six to eight keywords or phrases.

  1. Promote via Social Media

As soon as you have published a post, share it on all the social media. Promoting your posts is a huge part of your content marketing campaign. Get your content viewed by as many people as possible. Share your content across all of your business’s social media accounts—Twitter, Facebook, LinkedIn, Google+. Add social buttons and widgets to your site to encourage readers to share content. (This goes back to why number 1 is important—engaging content gets more shares and likes.) Gaining page views and shares will help build your ranking

If you are want to curate SEO web copy for your content marketing campaign, Iris Content can help. Our skilled content creation team will get to know your website and your needs and tailor a plan to promote your brand. Contact us today to learn how Iris Content can help fulfill your company’s needs.


Want to learn more how to leverage your online content for better results? Our newest eBook has the answers. Learn how to become a content superhero with just a few smart tricks from this imaginative collection of content marketing tips. Order one content piece today and get the eBook for free.

Annie Ianko

Chief Content Officer

Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

Want new articles before they get published?