Jeff Bezos Quotes That Can Help You Improve Your Content Marketing
With a net fortune exceeding $90 billion, Amazon CEO Jeff Bezos made headlines last week by earning the coveted title of the richest man in the world. Even though he has not able to hold the title for a full day, it was still newsworthy to consider how far the 53-year-old has come in nearly 2 decades.
The Princeton graduate went from working on Wall Street and creating an international trade market to working on a variety of Internet-enable business opportunities before starting Amazon.com inside of his garage in 1994. In mid-June 2016, Bezos owned $83.9 billion worth of shares of Amazon stock. What can this billionaire teach you about content marketing? The core messages shared in quite a few of his most popular quotes actually apply to content marketing and mastering search engine optimization (SEO) in more ways than you may realize.
Do Not Be Afraid to Experiment
“If you double the number of experiments you do per year, you’re going to double your inventiveness.”
You may have become a little too comfortable with how your content is developed and marketed within your online presence. Perhaps you have used the same approach for years and have reached a point of complacency and contentment. On the other hand, you may have tried to implement new ideas, failed miserably and decided to walk away from content marketing altogether. Jeff Bezos highlights the long-term value of experiments and how it connects to long-term inventiveness. You must be willing to experiment and try new things and innovative strategies if you are interested in taking your SEO content (and online presence overall) to the next level.
Accept Opinions, But Stick to the Facts
“The great thing about fact-based decisions is that they overrule the hierarchy.”
Opinions are prevalent simply because everyone has one. However, that does not mean you need to allow your opinions (or the opinions of others) to cloud and contaminate your content. The best approach is to stick to the facts and make fact-based decisions. When creating your content or trying to decide which marketing approach will be the most effective in your market, stick to the analyzed facts and quality research. Consider those resources as your top priorities – not the world of ever-changing and mostly baseless opinions.
Know the Details, Work the System
“If you don’t understand the details of your business, you are going to fail.”
To master the world of SEO, you must first understand how SEO works. From keyword density and high-quality headlines to meta descriptions and well-structured tags, take the time to learn the details of effective content marketing strategies so that you can take full advantage of this system in favor of your online presence. Do not make the mistake of assuming that there is a not a “method to the madness” of organic exposure and successful SEO optimization – especially if you are currently trying to grow your online presence with a drastically limited audience.
The chances are that you are not going to become an “overnight sensation” or develop viral content in your first post on your very first day of content development. However, if you learn how to work the system effectively, your hard work and long-term effort will eventually pay off in a big way.
Simplistic Content is More than Enough
“You’re not going to make Hemingway better by adding animations.”
Captivating images, animation, GIFs and other compelling elements are fancy decorations that can beautify content. However, they are also common crutches used by inexperienced content marketers and writers with the hopes of creating quality content. Here is the thing: Quality content comes from structure, formatting and the actual content itself – not the “fancy decorations” that you may want to add. It is much more effective to have a single paragraph filled with high-quality content than an entire book filled with mediocre or even poor-quality content seasoned with images and calligraphy.
A common misconception is that the longer the article, the better the article. When you think of term papers, essays, thesis statements and standard academic papers, length always comes to mind. However, effective SEO content is nothing like a lengthy term paper or college thesis. Simplicity comes in small yet profound packages that do not need glitter or ribbons to effectively grab an audience’s attention.
Dig Deep in Research, Explore New Answers
“If you only do things where you know the answer in advance, your company goes away.”
You may enjoy staying in your comfort zone of familiarity, but that is not the case for your customers, clients and overall audience. Once they have determined that there is nothing new they can gain or learn from your content, they will simply move on to someone else who can provide them with something new.
Do not allow the “not broke, no fix” mentality cause you to circle around the same questions and topics that you have already answered and addressed in the past. That is essentially the equivalent of driving a car in circles – the engine runs and the vehicle is on the move, but it is going absolutely nowhere important. According to Georgetown University, you can elevate the quality of your research by:
- Articulate research questions
- Identifying quality sources of information in various formats and types
- Reevaluate the research question based on provided information
- Select appropriate investigative methods (i.e. interviews, surveys and experiments) and conduct high-quality research projects
Prepare for and Embrace Criticism
“If you never want to be criticized…don’t do anything new.”
There is no way you are ever going to develop content that pleases everyone and never receives any negative feedback or criticism. That is, of course, unless you want to continue writing what you always have been writing – promoting old-fashioned content that has seemingly worked for years. Even in those situations, though, you will probably still get criticized for not trying anything new.
If you want to take your content marketing strategies to the next level, you have no choice but to explore new territory and branch out. Our team at Iris Content is knowledgeable and experienced when it comes to establishing a firm foundation for new growth and enhanced content marketing plans.
Contact us today so we can walk you through the process step-by-step. Who knows? You may very well be in the “garage” of your own Amazon.com-like success story.
Want to learn more how to leverage your online content for better results? Our newest eBook has the answers. Learn how to become a content superhero with just a few smart tricks from this imaginative collection of content marketing tips. Order one content piece today and get the eBook for free.
Chief Content Officer
Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.
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