Top Tips for Recycling Stale Articles to Create Fresh Content

10

AUGUST 2017

After you buy a brand new house in a flourishing neighborhood, you furnish it, maintain it and, when the time is right to move on, resell it. Your house is a valuable asset and the more modifications you do to it, the greater will be the price it fetches in the market. The same reasoning can be applied to your old blog posts and articles. They are assets that can reap tremendous benefits if you refurnish it from time to time.

Chances are you have a bevy of old articles and blogs that are still relevant and can garner significant organic traffic. All that’s needed is a little alteration. But before we endow you with the wisdom to make these valuable tweaks by providing a few tried and test content marketing tips, let’s look at why it’s important to recycle old content.

Why Is It Important to Recycle?

One obvious reason for sprucing up stale articles is to save time, energy and money. Rather than spending resources on creating valuable content, you can simply spend a fraction of that resource in reshaping old blogs. This is especially helpful for those days when you suffer from the common malady that is known as writer’s block. And honestly, what’s more valuable – an old evergreen blog that has the potential to get more organic traffic or a new blog? An old article has matured with time and has already been visited by hundreds of people.

The second reason why it’s essential to recycle old content is that there’s a good chance that your new subscribers and readers haven’t had a chance to look at it. New readers who’ve stumbled on your website aren’t likely to read an old post if it’s just rolled off of your front page. It’s most likely rotting away in your website’s graveyard even though the information is still relevant.

Thirdly, there’s still a good chance that with a little refurbishing you can generate more organic traffic to stale articles. You can easily extend their value.

Identify Which Content Should Be Recycled

Before uncovering the secrets to recycling old posts, it’s important to pick which content should be recycled. Everything you’ve ever written may not make the cut. In order to choose the best content to recycle, ask these pertinent questions:

  • Which blogs have generated maximum traffic? These are the ones readers are flocking to since they have the most beneficial
  • Is it evergreen content? Evergreen content is easier and better to recycle than topical content.
  • Which articles have got maximum social media shares? Hubspot recommends using com to find out. Just enter the URL of the blog and it’ll tell you how many times it’s been shared on Twitter, Facebook, LinkedIn and Google Plus.
  • Which keywords would you want to rank better at in search engines? Select the articles which use these keywords.
  • Which blogs touch upon or deal with trending topics?

Now that you’ve decided which blogs are worth reusing, here are some useful content tips that will help you repurpose them in an effective manner:

Update Old Blog Posts

If there is one thing constant in life, that is change. Most of the information in your old content may be outdated or irrelevant today. However, its core or central idea may still be useful to readers. So go back and add updated information, incorporate the latest trends, add new statistics and fresh news items. While you’re at it, add new internal links to your old post. Most likely you’ve written more blogs and articles on the same topic so ensure that you link these new articles to your old ones.

However, do not change your title, keywords or URL since it will affect your content’s search engine ranking. Think of it as putting an old wine in a new bottle.

Create an eBook

Of all the content marketing tips given by experienced content providers, this is the most useful. Hubspot advises content marketers to gather all blogs and articles they’ve written about a topic and publish it as an eBook. This way you won’t have to create an ebook from scratch. You have a ready supply of an assortment of content on the same topic.

The same can be done in reverse: You can take excerpts from your eBook and make it a blog post.

Update Your Call-to-Action

To maximize the amount of traffic you’re receiving for your matured content, consider updating your call-to-actions (CTA). There are so many creative ways to get people to sign up for your newsletter, subscribe to your email list or attend your webinar. Hubspot has generously compiled an astonishing list of 50 customizable CTA templates that you can incorporate now.

Get Social

The best and most productive way to infuse life into evergreen content is to share it on social media. You can manually tweet or post it on Facebook or, as content guru and influencer Neil Patel suggests, use a free tool like Buffer to do it for you. It basically enables you to schedule social media posts in advance. WordPress users can use Evergreen Post Tweeter plugin since it works like Buffer.

Link Old Blog Posts to New Ones

One way to increase search engine ranking for fossilized content is to increase its internal and external links and remove links with outdated information. Adding internal and high-quality external links not only proves that your information is accurate and gives readers places to go for more material on the same topic, but it also ensures that they also stay on your page for a longer period of time.

Add a Related Post Widget

Lastly, but certainly not the least, content marketing tips from experts endorse adding a related post widget to your evergreen content at the bottom in order to increase your site’s click-through rate. Also, add the related post widget to your new articles and link it to your old ones. This ensures that readers browse through your website and read your full range of posts. You can also add posts by the same author if you have multiple authors writing articles on your site.

Using the aforementioned useful content tips will help you maximize the benefits of your age-old content and reap its myriad profits. If you need any assistance in revamping your cornucopia of content, feel free to reach out to us at Iris Content.

Want to learn more how to leverage your online content for better results? Our newest eBook has the answers. Learn how to become a content superhero with just a few smart tricks from this imaginative collection of content marketing tips. Order one content piece today and get the eBook for free.

Annie Ianko

Chief Content Officer

Annie has 20 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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