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Content Marketing Lessons to Learn from the Harry Potter Franchise


JUNE 2017

Can you believe it’s been 2 decades since Harry Potter became part of our lives, with the first book of the series, Harry Potter and the Philosopher’s Stone, published on June 26, 2017? J.K. Rowling has kept us all under her spell ever since, releasing book after book, and breaking sales records with the adventures of the geeky wizard who discovers his powers and fights for the supreme good supported by some of the greatest forces in the world: love and friendship.

With over 400 million books from the Harry Potter series sold worldwide and a $25 billion industry built around them, this author surely knows what she is doing. You can’t help wishing you had her ideas and inspiration, can you?

It’s tough out there, especially for beginning entrepreneurs trying to build a name for themselves or their business in the online world. Everyone tells you how important it is to invest in content marketing, but no one can give you a clear, straightforward success recipe.

Perhaps it is time you stopped waiting for easy success recipes and learned from the success stories around you. There is definitely a lot to learn from the Harry Potter series, at least as far as content marketing is concerned.

To make it easier, picture your situation this way:

  • You are the author,
  • Your business is the Harry Potter series,
  • The products and/or services you sell are the titles in the series
  • Content is Harry himself, the hero of the series.

The series and the titles in it would be nothing without the hero, yet the hero alone is not enough to ensure the success of the series. The same applies to your business. It can’t reach success without great content, but great content by itself is not enough to ensure its success either.  Let’s learn from Harry Potter and do content marketing the right way!

7 Lessons on Turning Your Business Successful with Content Marketing – The Harry Potter Way

There are some simple but important lessons any entrepreneur and /or content marketer can learn from the Harry Potter series, listed below:

1. Be Modest like Harry, not Cocky and Presumed like Draco Malfoy

Whether it’s the content for your website, a guest post, or a post on your own blog, try to keep a dose of modesty, don’t brag about being the best. Your audience doesn’t want a Draco Malfoy looking down on everyone and considering himself superior. They want a kind and friendly Harry Potter, willing to help and prove himself by his actions.

2. Never Stop Learning and Evolving

If Harry Potter hadn’t learned, matured, and evolved, he would have never been able to fulfill his destiny. When you’re following a path for the first time, it’s only natural to fear the dangers that might be lurking in the dark.

However, if you pay attention to details, you will anticipate dangers and find solutions to face them. Every new experience and every setback will serve you as a lesson and help you grow up if you’re willing to learn from it. Rather than publishing the same content under different forms, don’t be afraid to explore new topics and monitor your audience’s response to them. It will help you learn what works and what doesn’t, and make it easier to improve your content strategy.

3. Don’t Underestimate the Power of Teamwork

By himself, Harry Potter was neither the smartest nor the most powerful, but with his friends, he was invincible. Lord Voldemort underestimated everyone, proclaiming himself the most powerful wizard in the world, and he lost.

You need great content to draw readers to your website, but it won’t do any good if the customer service and the products and/or services don’t live up to it. You need to coordinate the various people and/or departments in your business and make them work well together, otherwise your efforts will fall apart.

4. Play to Your Strength

Do you remember the Triwizard Tournament? Harry participated, even though he didn’t have the skills to slay dragons. He knew he was fast on his broom, and he focused on his strength to win. You don’t have to be the best at everything in order to be successful, and no one expects you to know and be able to do everything.

If you want success, you need to focus on what you know and do best. That applies both to content marketing and your activity. Find your niche and prove you are the best in it, rather than trying to compete with everyone and remaining just another face in the crowd.

5. Don’t Avoid Challenges

The road to success is paved with challenges. If you run away from them, you’ll never reach the end of the path. Harry didn’t run from challenges either. He devised a strategy and he faced them. When his strategy failed, he didn’t give up, but continued to look for solutions.

You’ll face many challenges, and, sometimes, your strategies will prove inefficient or they will take longer to pay results. Don’t run away from challenges, but arm yourself with patience and creativity. Learn from every fall and every step backward. This way, you will evolve up to point where nothing can prevent your success.

6. Don’t Hesitate to Ask for Help

When things get rough, and you can’t handle everything on your own, follow Harry Potter’s example and rely on friends. A content marketer can be your Hermione, and a social media expert can be your Ron. Or, you could find a team to help you with both. The bottom line is that you don’t have to do everything on your own.

7. Don’t Stop Trying and Believing

Sometimes, you create something so great that you feel nothing you could ever do will match. Other times, you simply lack inspiration. It took J.K. Rowling 20 years to turn Harry Potter from a scared little boy into a powerful and brave wizard. It will surely take you some time to build a brand and a name for yourself, but don’t stop trying and believing. If you don’t believe in yourself and your dreams, no one else will.

We believe in you. We know you have the power to grow and become an authority in your niche, and we’re here to make it happen. You can count on us for anything related to your content marketing strategy, from advice and inspiration to actual “dragon-slaying” skill and content creation magic.

Want to learn more how to leverage your online content for better results? Our newest eBook has the answers. Learn how to become a content superhero with just a few smart tricks from this imaginative collection of content marketing tips. Order one content piece today and get the eBook for free.

Annie Ianko

Chief Content Officer

Annie has 20 years of experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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