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5 Simple Content Marketing Hacks to Double Your Lead Generation



JUNE 2017

Skilled content marketers and website developers are always on the lookout for effective lead generation techniques. Organic exposure generates traffic, but generated leads help you to build a consistent audience. If you need a little content marketing help regarding lead generation, here are five tips and tricks that you should consider implementing right away.

Call-to-Action Sight Test

Does your call-to-action stand out visually on your webpage? At times, it is possible to focus so much on posting quality content and embedded images that the Call to Action (CTA) is buried and nearly impossible to detect right away. Perform a quick site test. If you take a quick glance at your website, does your CTA immediately stand out or do you have to search and scroll for it? If your eyes are drawn to the CTA on your landing page right away, you can rest assured in knowing that your prospective and existing guests and customers will notice it as well.

Create a Product Explainer Video

Over 60% of people are visual learners. This figure speaks volumes about the rising popularity of infographics and videos today. If you want to boost your lead generation, grow a collection of engaging product explainer videos within your website. One study showed that these informative videos are able to reach an average lead generation rate of 33%. If you upload the video to YouTube, Facebook and other social media sites as well as your website, you can attract additional audience members from multiple platforms.

Use Quora and SlideShare as Traffic Tools

Sharing your content and links connected to your website on other popular websites is another effective lead generation tool. You may not realize it, but you can benefit from first-class content marketing help just by riding the coattails of other popular websites. For instance, the popular Q&A website Quora allows knowledgeable experts to respond to an expanding series of questions under various categories.

When you create a Quora profile to start answering questions, you are able to add links to your website or landing page. Therefore, when people enjoy your posted answers and want to learn more about your company, they can simply click your profile and follow the bread crumbs directly to your website. SlideShare is another popular content-sharing site that allows you to engage consumers through slide presentations with links to your landing page and website in your account profile.

Your Email Signature Generates Leads

Do not take your email signature for granted. In addition to sharing pertinent contact information, your email signature is a great lead generation tool and source of indirect content marketing help. You can add your company logo for branding purposes, but you should also add links to your website, landing page and frequently used social media profiles within the signature as well. The British Red Cross embedded links to donation pages within each employee’s email signature and boosted the likelihood of prospects making donations 20% by doing so. Imagine what type of conversion and exposure rates your overall online presence will experience by modifying your own email signature in a similar way.

If you decide to use this tip for content marketing help, modify your email settings so that the signature appears on all of your emails – newly composed messages as well as responses and forwards.

Blog Consistently, Not Sporadically

You more than likely have already heard or read of the benefits of blogging. Many companies and corporations seem to avoid blogging perhaps due to assuming it is irrelevant and unnecessary. Multiple studies have proven over the years that high-quality blogs offering practical value and engaging content will drive traffic, boost exposure, generate leads and help you to build an audience of followers and fans.

However, to reap the full benefits of blogging, you must do so on a regular and consistent basis. Your readers will begin to expect new posts from you to remain engaged – it is your job to meet those expectations. Satisfy their need for content and they will satisfy your need for sales.

Creativity Captivates Clients

Whether you decide to use one of the tips outlined above or have a few tricks of your own that you prefer, always remember the value of creativity. You must think outside of the box when developing lead generation strategies to get extraordinary results from your efforts.

Annie Ianko

Chief Content Officer

Annie has 19 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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