How to Achieve Guest Posting Success in 6 Easy Steps

25

MAY 2017

Guest post blogs provide content writers and brands with a solid strategy for content marketing help. However, this goal cannot be achieved without a structured strategy aimed for successful posts and maximum exposure. Here are several keys to unlock first-class guest post success.

Guest post blogs provide content writers and brands with a solid strategy for content marketing help. However, this goal cannot be achieved without a structured strategy aimed for successful posts and maximum exposure. Here are several keys to unlock first-class guest post success.

Identify Your Specific Goal

Before you dive into offering and creating guest posts, you must identify the specific goal you want to achieve by doing so. In most cases, the targeted goal is:

  1. Building credibility as an authority and industry expert
  2. Building backlinks to promote and drive traffic to your website
  3. Maximizing exposure to your brand and online presence, or
  4. All of the above

The strategy that you follow to achieve guest posting success must align with your specific goal. If you want to achieve all four of them, focus on targeting one at a time. The top three goals listed are somewhat connected, but you still need to pace yourself and take it one step at a time.

Focus on Your “Warm Market” in the Industry

You should not rush into cold-calling and sending standard emails to as many people as possible – hoping that one of them hits the mark. The best place to start is within your warm market. Even if you do not know any brands or prolific guest bloggers in your industry personally, you more than likely know some professionally. Pay attention to which people and profiles you already follow – especially those who may have responded to or interacted with you in the past. Chances are that those familiar with you and your work will be more willing to offer you a guest posting opportunity.

Search Social Media for Opportunities

Searching Google for guest post opportunities is a common step taken by numerous people interested in promoting their blogs and articles. Unfortunately, this level of popularity presents the downside of joining a massive crowd of people recycling the same links and pages. On the contrary, strive to use social media platforms to find undetected opportunities. Searching for “guest posts” and “guest blogs” in Facebook, Twitter or even Pinterest may point you in a few directions that may have otherwise slipped through the cracks of consideration.

Study the Blog Before Pitching It

As mentioned earlier, a crowd of other interested bloggers may have already pitched the same websites and leads that you have. A vast number of these bloggers pump out solicited emails and templated requests to numerous websites without doing the necessary research or even ensuring that their message aligns with the blog’s objective and intended audience. Take the time to do your research. Study the content that has already been published within the blog along with any applicable submission guidelines.

Pay close attention to the target audience and the type of content that has already made waves with their readers. Remember, no matter how talented you are as a writer, no amount of content marketing help can match your guest post with a website to which it does not belong. Fortunately, there are more than enough websites available that will cater to your message and tone. You just need to patient and persistent when searching for them.

Comment First, Pitch to Post Later

As mentioned, you do not want to rush into pitching your guest posts to random websites and blogs. For top-notch results from these pointers of effective content marketing help, you need to become a master of perfect timing. When you find the blog or website you want to eventually pitch, spend quality time reading and commenting on their existing blog posts. Keep in mind that they are likely notified whenever a comment is submitted or published on their page – allowing them to get a sample of your writing and an informal introduction to your profile. Reading, following and providing quality comments to their posts over time will win them over and possibly add them to your “warm market” list.

Stop Looking for a Shortcut

If you want to achieve lasting success in the marketing world of guest posts, you must first realize that there are no shortcuts on this journey. You may encounter certain stops along the way sooner than others, but the path to long-term success is much more than an overnight trip for instant gratification. Patiently research and identify targeted blogs and websites that line up with your niche/industry. Add new leads to your “warm market” while taking the appropriate steps to reach out to the people who are already on that list.

Annie Ianko

Chief Content Officer

Annie has 19 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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