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The Secret to Building Creative, Compelling, Impactful Content


APRIL 2017

Building great content for your website is the most important task you need to accomplish. We all know good content when we see it, but creating it isn’t always easy. There are lots of rules and guidelines to follow, and these may change from time to time. The best content provides interesting and useful information that will make potential customers want to learn more.

When you’re building your brand, providing excellent content is essential. You want visitors to your website to enjoy the experience, learn something, and keep coming back for more. Your content should include a variety of details that makes it compelling, and must be formatted to look good and promote easy scanning.  Most importantly, you want your brand to excel and to be taken seriously.

Make it Interesting

Regardless of what else you do, you must provide some interesting information that gets noticed. Most people will stop reading after just a few seconds if the content is boring or lacks useful information. Be sure to provide valuable facts and details that make people pay attention to what you’re saying. You want them to keep reading so they get your full message.

Wow with Visuals

Keep in mind that some people respond better visually than through words. For this reason, it’s a good idea to add some relevant photos to your content. Be sure that the photos communicate the message you’re trying to send. Better still, consider the use of infographics. These purely visual messages are quite good at providing readers with an easy way to capture the essence of your brand in just a few seconds. According to a new article in Inc, infographics may be an easy way to grow your audience. Be sure to include professional copy with your graphics.

Make It Creative

Use your best writing skills to paint a picture that your potential customers will enjoy. Make sure that your writing is strong and compelling to keep people reading throughout the content. While you want to keep it original, you also don’t want to include any fluff. According to an article in ThoughtCo readers want content that speaks to them without the marketing lingo that you may be inclined to use. Instead, look to a skilled content creator for high quality results.

Get People Talking

When your content is compelling and interesting people will talk about it. You want people to talk about your products or services to others and to share your content online. Include the ability to share your content by providing links to popular social media sites. Sharing your content instantly expands your audience and your potential customers. A post doesn’t have to go viral to be productive. You’ll build your audience over time and keep them wanting more.

It’s also helpful to encourage people to share their own experiences with your products or services. A recent issue of Chief Content Officer, a magazine put out by Content Marketing Institute, helping fans share their stories is one of the best ways to provide content that hits the mark.

Keep it Simple but Professional

Try to talk to your audience as if you were speaking to them one on one. Remember that not everyone has technical knowledge, so it’s best to write for the benefit of most people who’ll be reading your content. Keep in mind your target audience while writing your content. Explain technical terms or words so that everyone will understand the meaning. At the same time, you don’t want the content to appear amateurish.

Say What You Mean

While you certainly don’t want to dumb-down your content, you also don’t want to make it so ambiguous that readers can’t grasp your meaning. Even using relatively simple words can have many meanings. For example, the word “run” has the most meanings of any word in the Oxford English Dictionary with 645. British author Simon Winchester stated that the word “run” has become ‘a feature of our energetic and frantic times’ in a Reader’s Digest article posted on MSN. Write concisely to ensure the reader understands what you want to convey.

Hire an Expert

There is a lot to learn when you want to make a positive impact with your content. It’s usually best to seek help from those with experience. Professional content providers are experts at creating exciting, compelling, and impactful content that is well-organized and targeted to your audience. They know how to review your products or services and help determine your target market so that the best possible content will be produced. Look for high quality content written by experienced writers.

At Iris Content we offer a wide range of writing services to meet all your content needs. Our team has a combined 50 + years experience in content creation – we know how to get results. We offer professional and timely delivery with flexible pricing to meet your budget. Our services include web content, landing pages, blogs, editorial planning, press releases, marketing content, and much more. Contact Iris Content today to get started with top quality content creation.

Annie Ianko

Chief Content Officer

Annie has 19 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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