How to Address a Millennials’ Audience with Your Content Marketing Efforts

14

APRIL 2017

Well-written, highly relevant content has always been at the forefront of effective marketing. From brochures and business communication to product descriptions and search engine optimized web pages, the areas from where your business gets the most benefit from high-quality content is almost everywhere.

But if you need to reach out to a millennial audience, some marketing adjustments will have to be made. In America alone, the millennial population is about eight million and rising. They are typically associated with high education, political progressiveness, and career commitment. A population bigger than the Generation X and the Baby Boomers before them, these millennials are more tech-savvy and are less likely to purchase on an impulse. These factors, among others, have to be considered when you write and publish content.

A trustworthy content service provider can give you help with content marketing, but it always pays to know a few strategies when reaching out to a new market.

Here are the top three ways for your business content to be more millennial-friendly.

  1. Go beyond sales pitches and conventional advertising. 

For a long time, sales pitches and traditional advertising were the norm. Clearly, many businesses were able to benefit from marketing headlines that brandish various promos or advertising spiels that appeal to the consumer’s emotion. But millennials, it appears, have had enough of this. Gone are the days when content marketing can just easily advertise a product or service and expect immediate conversions. If you really want to make your content work for a millennial market, your pages and blogs should be informative and entertaining. If they see the value of your pages, they’ll like to see the value in transacting with your company as well.

  1. Make your website — and content — mobile friendly.

 One important fact about the millennial generation is that their maturing years also coincide with the technological and Internet boom. It’s no surprise, therefore, why this generation is more adept at handling technology and gadgets than their parents. In fact, they can be seen accessing multiple devices, at least two or three, at the same time. Also, these consumers have various social media accounts, which they use for discovering or engaging with brands and companies.

An effective way to reach out to your millennial audience, therefore, is to make sure that your content is accessible through as many kinds of devices and social media platforms as possible. This could also entail tailoring your content so that they can be readable through smaller screens or publishable through social networks. Multiple devices can also mean shorter attention spans. You only have enough space and time to hook your audience in, and this you should accomplish through well-thought-out words and sentences. With help from content marketing strategies, it’s not difficult to see your business becoming more millennial-friendly.

  1. Highlight social responsibility with help from content marketing. 

Corporate social responsibility is a huge thing for millennials. The millennial buyer is one who chooses to transact with a company that has something to offer other than their products and services. Although they tend to distrust huge brands, millennials can also be fiercely loyal to the brands they identify with. This is where content marketing can be put to good use. By emphasizing the many ways that your company gives back to the community through web and blog content, you can also attract clients that may possibly remain loyal to you for a long time.

However, you have to be careful not to appear pretentious with your campaigns. Since this generation distrusts traditional advertising in general, your business has to be clear about choosing which cause to rally for or which organization to support. 

Even in this day and age of YouTube channels and social media videos, well-written content remains to be a highly relevant marketing tool for millennials. What is interesting is that by 2025, this generation will comprise as much as 75% of the working force in the U.S.

By then, as these millennials move into their prime-buying years, your business has to be ready. This means your pages need to position your offerings in the best light possible, without having to hard sell to this unique audience.

Iris Content provides help with content marketing for anyone looking for customized, engaging written content for web pages, blogs, social media, and others. No matter what industry you are in, as long as you need content marketing done right, we are here, and we are ready to get things moving.

For content that appeals to millennials and other segments of the buying population, talk to us at Iris Content today.

Annie Ianko

Chief Content Officer

Annie has 19 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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