Content: Past and Present – Why The King Will Never Die
Every business is looking for the “silver bullet” that creates a lasting relationship with every customer and client. If you’re reading this blog, you know by now that content marketing is the strongest way to give a voice to your brand while staying on the cutting edge of what consumers are looking for. Content marketing includes but is not limited to blogs, podcasts, magazines, videos, white papers, eBooks, landing pages, websites – even entirely new brands. What better marketing strategy than giving customers more information, specifically tailored to their relationship with your brand, product, or service, to keep them engaged?
Of course, the answer is in the content itself. According to the 2017 Benchmarks, Budgets, and Trends – North America data presented by contentmarketinginstiute.com, 62% of marketers report an increase in success with their content marketing efforts than a year ago. 85% of the organizations interviewed attribute an increase in success to content creation – whether it is producing better or more content, or producing it more efficiently.
That means content marketing is working for them. And what works is highly engaging unique original content. That’s what Iris Content is here for – to create engaging content marketing strategies designed around the goals of your campaign.
Because content marketing is talked about so casually, it can be difficult to remember just how powerful this tool is. Explore this infographic to learn more about how content marketing has influenced the success of name brands while birthing an entire industry devoted to building the recognition of your brand and services.
Chief Content Officer
Annie has 19 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.
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