6 Content Marketing Myths You Need to Stop Believing In

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MARCH 2017

It’s 2017 and still Content Marketing is a hot topic. But why are brands or businesses still groping with their content marketing? With content marketing help, it should have been the best way to promote your brand. But in reality most organizations do not execute it effectively. Why? Because a lot of brands believe in myths about content marketing and it takes a big chunk out of their marketing budgets.

What then makes a great content marketer?

The difference between a great and a mediocre marketer is his ability to execute something beyond the norm and what everybody else is doing. – someone who provides exceptional quality and creates their own system. And of course, not believing in content marketing misconceptions.

Let’s debunk a few of these myths to help you maximize your marketing dollars.

Myth #1 Content Writing is Easy as Pie

Gone are the days when you can put up low quality content daily and still get leads. Today, low quality equates to low value. And remember, readers want something they can use, something they deem valuable. Companies feel that resources should be funnelled somewhere else instead of creating quality and valuable content – content that actually helps build their products.

Yes, anyone can write but, to be called a content writer is something else. It takes a little bit of extra training. So don’t go believing that just about anyone on your marketing team can create great content (and save you some money) that can help your brand, help build relationships with your readers and eventually start earning you conversions. Great content provides a much higher ROI. So invest in one exceptional article instead of buying 5 low-quality articles for the same price.

Myth #2 The More the Merrier

It used to be the in thing – produce a lot of content for Google to reward you good rankings. But most of these are weak and provide little to no value to readers who are looking for answers. When Google released the Panda algorithm, it hurt a lot of sites that kept grinding in and out content that were deemed worthless. So remember, as a simple content marketing assistance, quality always trumps quantity. Don’t be too eager to release content without doing some research, editing and rewriting your impeccable content – something your readers will find truly valuable.

 Myth #3 Save the Best for Your Own Site

So you now have exceptional content that you’ve given a big budget to, where else should you put it than on your own site, right? Wrong!

You want to spread some of the good stuff around in order for it to have a greater impact. If you limit to only your own site, your only hope is for visitors to stumble upon your blog. If you want to shore up your site or blog, then do it but every so often, try giving your best content on someone else’s blog. Not only will you get a bigger exposure, it will also introduce you to an audience you haven’t had a chance to meet yet.

Myth #4 You Get Instant Results When Getting Content Marketing Assistance

Definitely wrong! Marketers know that strategies take time, care and a lot of patience before you can see results. All marketing campaigns take time, same goes for content marketing. If you think all marketers do is post, promote your content, step back and play the waiting game, you’re clearly disillusioned. It can take a long time, months to years before you can reach your desired level of traffic and conversions. But with constant and keen maintenance, those results are definitely coming.

Remember to be patient because investing in content marketing help will give you a well planned and executed strategy. And the results will be worth the wait.

Myth #5 The Longer the Better

There was a time when Google favored long form content. And why not? Long form had a certain air of authority having tons of information for readers to use, access and keep coming back to. Plus it can be a place to scatter useful keywords.

But while Google can still show some love to long form, not all content should be made into long form. A simple topic clearly cannot be explained in 10,000 words. And complex topics that go beyond 10K words should be broken into smaller digestible content.

The good news is, you can still get millions of visitors to your site even with just a 200 word blog post. Not everyone has the luxury of time in reading posts that are over 1,000 words especially with our consumer-based audience. But still, create good quality content – whether videos, podcasts, text, infograhics or a mixture of all – to gain more traffic in social media and search.

 Myth #6 Content Marketing is Dead

And finally, the biggest and most important myth of them all is that content marketing is dead or just a passing fancy. But hear this, the fundamentals of content marketing are enduring and will continue to grow. Content will forever be king. Yes there is a forever after all and smart thriving businesses should learn to treat it as their greatest asset instead of treating it as a budgetary expense.

There may be more myths out there and it doesn’t hurt to be good mythbusters in order to save you time and resources. So, Yes! to good content marketing help and strategies. No! to myths that hinder a brand’s growth.

In the end, always know your audience and plan properly. You will have a greater chance of being the brand that people will love.

 

Annie Ianko

Chief Content Officer

Annie has 19 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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