Is Your SEO Up-to-Date with the Current Trends?
The USS Ship SEO2017 is now way past the horizon and has already docked on shore. With it are 2017 SEO trends you need to see. They’re not all new and most content marketers have already worked on these online SEO for your business.
Let’s have a look at these 10 trends that will help you stay ahead of your competitors.
The Mobile-First Strategy
Google has already announced its mobile-first index. This means Google will search the mobile version of your site first before crawling your desktop version and place the content in the search listings. This “pressure” allows for a better user-experience as marketers will scramble to get their websites ready for this mobile. So having a mobile version or responsive mobile is a must.
HTTPS as a Need
In 2017, HTTPS (Hypertext Transfer Protocol Secure) has become a need. We all are aware of security risks. With HTTPS, data transfer between your website and the user is secure. Having a secure experience will allow users to stay longer knowing that he is safe.
The Social Media Behemoth
You cannot possibly imagine the volume of posts, shares and engagement that happens on social media today. They have become the place to go to when consumers want information, images, videos or customer support. Social media platforms will also be used as search engines. Results from Pinterest and Twitter will now appear on search results.
More Video Content
It was on the rise last year and won’t stop anytime soon. Although written content will still be the default format people will look for, it doesn’t mean you should not include video. Google has joined in searching videos with ads. The already popular tutorials, webinars, 360 degree videos, Q&As, slideshows, Virtual Reality, etc. are examples. If it can be sold through written content, then use videos.
SEO Writers of Long-Form Content
Long-form content (2,000-4000 words) has proven to perform very well in search results. Having SEO writers whose talent lies in creating epic content with SEO ranking in mind should already be a given for any marketer this year with generating links coming in naturally.
Voice Search on The Rise
Google Home and Amazon Echo are two of the new innovations using voice search technology. Google Home will allow users to access Google’s search powers when answering user’s questions. It will also allow users to connect to all smart devices within their homes. We see voice search as a practical way to eliminate paid advertisements.
AMP Will Be More AMPlified
Google’s Accelerated Mobile Pages may just be the next best thing to hit mobile. Google’s main objective is building more enjoyable user-experience to mobile users. It sets out rules to create a simpler version of HTML. In effect, pages will load superfast (at least 4 times faster) on mobile platforms that comply with AMP. A more positive user-experience affects SEO rankings making AMP an important player this year.
RankBrain is part of Google’s ranking algorithm that was fashioned out to use artificial intelligence (AI). It’s more of trying to understand the queries of users rather than giving the results first. RankBrain wants to be able to crawl high-quality content sites that can only give the necessary information the user wants.
The Use of Structured Data
Structured data is data that is formatted in a unique way so that it can be understood universally. Search engines can understand a site better using structured data to give them better rankings because it knows what to find already in the website. This means search engines will be able to crawl sites faster to give you faster results.
We see an increase in the use of personal branding as a means to publish people’s online identities. It’s branding yourself as a product and establishing your credentials, skills, personality and whatever reputation you want exposed in an online format. This is most useful for professionals looking for jobs and advertising themselves as a product.
We will never know what lies ahead for SEO this year. That’s the job for experts. But their advice on these trends should give marketers an angle to do better SEO for your business. It’s still a long way in 2017 but one thing’s for sure, we are more wired now than ever before and it’s most likely not slowing down so be prepared for the challenges ahead.
Chief Content Officer
Annie has 19 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.
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