How Keywords Will Change In 2017 And How To Improve Your Seo For Success

21

DECEMBER 2016

The content writing train is always on the move. 2017 will not change that. What the new year will change is how keywords are approached. It will also bring several other adjustments that content providers need to incorporate in order for their SEO campaigns to be successful. The first stop today is in the land of keywords. Though not magical or mystical, it is a place where many content providers spend a great deal of time.

Content writing keyword changes

 While you need to take a strategic approach to the keywords you use in your content writing, the quality of the writing is where emphasis should be placed. You still need to do the research in order to find the right ones, and they still need to be specific. However, the content itself should be expressive and engaging. It should also provide wisdom on how readers can make their lives better.

Instead of wasting your time trying to find the perfect keywords that will bump you to the top spot, you are better off with content writing that is consistently amazing. Often, this makes it so that the right keywords come to you. Furthermore, your content should always be original and the keywords should fit naturally. If you got it from another site or if it sounds as if you wrote around the keywords, start over.

Furthermore, as they have been for quite some time, search engines are cracking down on keyword stuffing. Therefore, using it as a tactic will probably cause your rankings to fall. It will also annoy anyone who tries to read your content and kill your credibility, as will using content writing from another site.

Both Amazon and Google have recently released gadgets that are specifically created to allow for voice searches. While this is not a new invention, as phones have had Siri and OK Google for quite some time, it has placed voice search at the forefront and made it more popular. This will only increase. Therefore, when research keywords, be sure to include the 5W and H (who, what, where, when, why, how) as many people ask questions of these devices and do not simply yell out keywords.

Adjustments for SEO success in 2017

 In addition to keyword changes, there are other changes that you should implement in order to have more SEO success in the coming year. It goes without saying that before the new year begins, you should do a web page audit in order to ensure that your entire website is optimized with meta tags and descriptions that are present on all pages, relevant, and the right length.

Once the audit is complete and your site is optimized, you should then look into the length of time it takes for your website to load. The longer it takes, the less successful your content writing and SEO campaign will be because no one wants to wait even a second longer than they have to.

Furthermore, search engines take load time into consideration when they rank sites. This is for both PC and mobile. Therefore, if you have a ton of animations, videos, and rich media, you need to ensure that your server can handle it.

Another thing that you can do is use Accelerated Mobile Page (AMP) to help you create and instantly post content that is optimized with a special HTML that is for mobile devices, thereby eliminating long wait times often caused by viewing websites on a phone or tablet.

Readability and speed are the top two factors when it comes to SEO success. For this reason, that is where you should start to make improvements. Content writing should be original and meaningful and readers should be better people after they read it. Moreover, they should be able to get to the content quickly.

If you are stuck on which keywords to use or are unsure of how to optimize your site for success, contact Iris Content and you will be successful in no time.

Annie Ianko

Content Happiness Advisor

Annie has 18 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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