A Glimpse Into the Future of Buyer Personas and How They Will Shape Your Content Marketing

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NOVEMBER 2016

Identifying your target customer is key to your business’ success. Once you know who will and who won’t buy your business’ products and services, it is easy to work with content creation experts to develop a strategy to appeal to this key demographic.

By creating content personas for your customers, you will be able to better understand your buyer and how to engage with them through content that connects with them and their needs. With this trend of outlining personas for each buyer that your business reaches, you will have the power to develop content that is specifically tailored to them.

Content That Engages Your Buyer Personas’ Needs

It is imperative to generate content that targets your buyers and will get them to take notice. Content personas allow you to write content that specifically is aimed at the buyers you have outlined in your buyer personas. This makes your content more relevant and allows you to focus in on what matters most to the customers most poised to buy from you.

This strategy of creating content for your target customer is positioned to change the way content is created going forward and into the future. Instead of taking a paint splatter approach to content, businesses through the help of content creation experts are zooming in on what matters most to customers and hitting pain points that can generate revenue for a business.

5 Ways to Evolve Your Buyer Personas Content

As content continues to evolve through the use of buyer personas, businesses need to heed the advice of content agencies and get on board with a campaign that will get people through their doors and to their websites. The future of content marketing is happening now and it will continue to diversify in the future. As you plan your content calendar for the future keep your buyer personas in mind and these five ways it can change the way you develop content for your customer.

  1. Go to Where Your Customers Are

In a perfect world, every one of your customers would begin and end all internet search on your company website. While this would be nice, it isn’t indicative of how a customer uses the internet. You need to think about all the places your buyers are looking for information and be there with them. Work with content agencies to develop a plan of attack to bring content that matters to your customer exactly where they would go to find it. Remember your customer wants convenient information and the easier it is for the to find it the better. Get your content out on the sites that your buyers frequent and make it relevant to their needs.

  1. Create Relevant Content

While this may be a given, it needs repeating. Content agencies become the brainstorming factories of developing a content calendar that is relevant and on point with the content personas you have created. You need to create content that engages the buyer and compels them to read it. This, in turn, creates a need for your business’ products and services and is the reason that customers keep seeking you out. The more interesting your content is the more buyers will be influenced by it and want to buy from you.

  1. Target Content to Buyers’ Pain Points

You already know your buyer’s pain points from the content personas you have created for your business. You need to act upon these and reach out with ways to fix what ails your readers. You know their wants and desires and your products and services are just what they need. Through relevant content that meets your buyers’ pain points you will be able to connect with them on a whole new level. The internet is flooded with content and you need to stand out as the “go to” source for information. Targeting your buyers’ pain points can do just that and will become a necessity to compete in the content arena.

  1. Remember Buyers’ Preferences Change

As your business evolves, so does your customer. You need to stay on top of what matters most to them and not feed them information they are no longer interested in. Trends change and so do buyers’ lifestyles. Stay abreast of this and you will come out a champion with the help of your content creation experts. The future of your business’ content will depend on who your customer is day-to-day long-term. New products and service may garner new content personas and your business needs to constantly understand who its buyer is today and well into the future.

  1. Follow the Metrics

Reaching your buyers has never been easier as metrics offer information that just wasn’t available before. You can see your customers’ habits online and respond to them as necessary. Don’t ignore what your buyer is interested in and where they choose to receive their information. While one social media platform may be hot today, it may not be tomorrow and your need to change your business strategy accordingly. The metrics will give you clues as to what your customers are gravitating to. Follow the clues and create content to suit these trends.

While the hard work of creating content personas begins now, your business will reap the rewards long into the future as content feeds your customers’ needs for information and they see you as a preferred source for them to turn to.

Looking for help with putting together the right personas for your content efforts? Contact us today and let’s get you started with unique,highly customizable content.

Annie Ianko

Content Happiness Advisor

Annie has 18 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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